August 25, 1915. HARDWOODRECORD 13 



Mr. Consumer: 



Are You in the WALNUT Band-Wagon? 



The leaders in the furniture trade, in the store fixture 

 field, in the manufacture of interior trim, have found in 

 American Black Walnut the wood that was needed to 

 give tone and variety to their offerings. 



They have found a ready market for their furniture, cabinets, doors and other 

 products. They have realized that in taking up Walnut just at the time when 

 the public was satiated with other woods, the}- made the wisest move that 

 consumers of lumber have figured in for twenty-five years. 



The Luce Furniture Cmnpany, of Grand Rapids, is advertising its American Walnut line 

 in the furniture dealers" papers as "the aristocrat of cabinet woods." The Luce company 

 makes furniture of other woods — but it has put a correct valuation on walnut. 



You can't afford not to use walnut if you are making a product that appeals to people of wealth, class 

 and discrimination. You can afford to use it, comparing its cost with other less desirable woods. 

 There is plenty of walnut, and the jtrice is right. You know that it is ideal from the factory stand- 

 point. Get in touch with ^^■alnut today. 



Long-Knight Lumber Company Pickrel Walnut Company 



Indianapolis, Ind. St. Louis, Mo. 



Penrod Walnut & Veneer Company Frank Purcell 



Kansas City, Mo. Kansas City, Mo. 



H. A. McCowen & Co. Geo. W. Hartzell 



Louisville, Ky. Piqua, O. 



Sanders & Egbert Company Theodor Francke Erben, G. m. b. H. 



Goshen, Ind. Cincinnati, O. 



East St. Louis Walnut Company 

 East St. Louis, III. 



