HARDWOOD RECORD 



Koptcmbcr 10, 1015. 



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Oak as Usual the Whole Show 



/"^AX any furniture manufacturer need further argument to prove 

 ^^ that oak is the popular wood with all classes of buyers because 

 of the range of prices in which oak goods can be found and because 

 "f the air of beauty and dignity of all well finished oak furniture, 

 than the predominant part which oak goods played at the recent 

 furniture shows and the high percentage of oak furniture shown in 

 retailers' orders? 



Can any interior finish manufacturer need any further evidence 

 that he should push oak than the fact it is going into so many 

 present and prospective homes and that the natural tendency is to 

 match up furniture to finish as closely as possible? 



Is there any wood which shows so much finished value in the 

 finished article at so low a cost for raw material? 



Undoubtedly the tendency in these serious times is toward con- 

 servatism and in the purchase of furniture this is shown in the high 

 and moderate priced lines. Period furniture in oak was welcomed 

 by the buyers because of the dignified beauty which tends more to 

 appeal at present than does the more spectacular woods. 



The time to push a novelty in furniture or any other house furnishing is 

 when the home builders' pocketliook is full and his mind more inclined toward 

 the frivolous novelty or innovation. In these days he buys because he must 

 and not because he is attracted by novelties, hence he wants what he is familiar 

 with, and surely oak answe-s this description better than any other wood. 



It is up to the manufacturer of and dealer in furniture to avoid dictating 

 to the buyer. He must give him what he wants in these sober times and make 

 sales easier. 



The wise furniture manufacturer will make oak the main part of his stock 

 this year. 



For any Information on this subject address 



Any Manufacturer on the Succeeding Page 



or 

 Oak Information Bureau, 707 Ellsworth Building, Chicago 



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