September 25, 1915. 



mill 



If You Buy Hardwoods — Read This 



The shrewd buyer purchasing raw material for the consuming lactory knows that 

 while he has a good deal of lumber offered to him bj' salesmen, he can, in addition to 

 saving money and time, decrease the labor involved in buying by having constantly before 

 him an accurate record of the best offerings cf the best hardwood firms in the country. 



Eealizing this fact and desiring to help our subscribers, the consuming factory opera- 

 tors, Hardwood Record has decided to carry a section devoted to the listing of specific, 

 live items by its lumber and veneer adveitisers. These listings will be kept strictly up-to- 

 date; in fact, the terms of the agreement with our advertisers specify that no stock shall 

 be listed a second time unless we have definite instructions to so carry it. Thus the buyer 

 can absolutely depend on the up-to-dateness and correctness of the stock listings shown in 

 this new department. 



As appearing in the issue September 25, on page 53. it does not show so prominently 

 as it will in the next issue, as a considerable number of our advertisers have failed to get 

 started in time. 



If you are buying hardwood lumber, bear in mind that this service does not present lists 

 of all the stock ore hand, but merely those partirulnr item/! which the producer especially 

 desires to move. 



If You Sell Hardwood Lumber — Read This 



In order to take the fullest possible advantage of Hardwood Eecord's wide circulation 

 among the consuming factories, it has been decided to start a separate department incorpo- 

 rated within the pages of Hardwood Record, through which the advertisers may list such 

 specific items of stock as they may so desire. This gives to the buyer a ready reference 

 under which ho can immediately select at a glance the kind and grade of lumber he wants. 



Believing that the buyer is primarily interested in the description of the stock rather 

 than in the name of the concern offering the stock, we have given prominence, first to the kind 

 and grade, and then to the name of the company listing. In this way the buyer's attention 

 will be caught in a natural way. 



Further believing that it is not to the best interests of either the seller or the purchaser 

 of any commodity to be given a wrong impression, through duplicate publication of amounts 

 of stock on hand. Hardwood Record has decided to eliminate altogether the publication of 

 any figures as to quantities offered. 



This plan is open to advertisers of Hardwood Record and while, due to the failure of 

 man}' of our present advertisers to take advan tage of it in this first issue, it does not make a 

 satisfactory showing, considering the number of listings which came ir too late for the 

 September 25 issue, it will make a big display in the issue of October 10. 



If you as sellers of hardwood lumber really want to reach the consuming factory trade, 

 get in touch with us on this plan immediately before the next issue. Remember — as the 

 list appears as a regular part of the paper it will give a permanent appeal. 



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