144 



HORTICULTUEE 



August 3, 1912 



HORTICULTURE 



TOL. SKI 



AUGUST 3, 1912 



NO. 5 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 II Hamilton Place, Boston, Mass. 



Telephone, Oxford 29%. 



\VM. J. STEWAKT, Editor and Manager. 



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Entered as sepond-tl.T.'is ni.itter Dei ember 8, 1904, at tbe Post Ufflce at 

 r.cstoii, Mass., under tbe Act of Congress of March 3, 1879. 



CONTENTS Page 



COVER ILLUSTH.A.TION— Fountain in Formal Garden. 



NOTES ON CULTURE OF FLORISTS' STOCK— Aspi- 

 distras — CalanUies — Compost for Bulbs — Planting 

 Sweet Peas for Winter — Lilies for Easter — Care of 

 Newly-Housed Carnations — John J. M. Farrell 141 



fruit" and VEGETABLES UNDER GLASS— Plan- 

 ning a Range of Fruit Houses — George H. Penson— 

 Illustrated 142 



ROSES GROWN UNDER GLASS— More on Painting 

 _Putty — Weeds — Steam In July? — Sod for Next Sea- 

 son — Arthur 0. Kuzicka 143 



THE ABYSSINIAN PRIMROSE — Montague Free 143 



A NEW HARDY MOCCASIN FLOWER— E. H. Wilson. 145 



IN BAR HARBOR 145 



CLUBS AND SOCIETIES: 

 American Gladiolus Society — American Association 



of Park Superintendents 146 



Railway Gardening Association 147 



Lenox Horticultural Society — Club and Society Notes 148 



DURING RECESS— Florists' Club of Washington — New 

 Orleans Horticultural Society — New Bedford Horti- 

 cultural Society — Gardeners' and Florists' Club of 

 Boston, Illustration 149 



TWO EXQUISITE NEW LILIES — Illustrated 150 



SEED TRADE 152 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures 154 



Flowers by Telegraph — New Flower Store 155 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati 157 



Detroit, New York, Philadelphia, St. Louis, Wash- 

 ington 159 



OBITUARY — Julius M. Lown — Mrs. Barbara Rleman — 

 John W. Richmond — Casper Abrams — Adelard Pro- 

 vencher — Francis A. Bailer — W. J. Hudson 165 



MISCELLANEOUS; 

 The Asbury Park Attendance — George C. Watson. . . . 148 



Personal 148 



St. Louis Notes 149 



Chicago Notes — New York Notes 150 



Incorporated — Patents Granted 152 



News Notes 155-165 



Cincinnati Personals 159 



Philadelphia Notes 164 



Greenhouses Building or Contemplated 165-166 



It is stated that the Massachusetts Fruit 

 Signs of Show which is to be held Kov. 7 to 10 this 

 animation yj^aj. ]-^^^ settled upon an entirely new pol- 

 ■ icy as regard,? the prizes and their award 

 and in otlior matters of vital importance. If the show 

 is to e.xert any educational influence on the public, whicli 

 is one of its avowed aims, it can liardly go too far in 

 the way of new departure from the methods prevailing 

 hitherto in fruit exhibitions in New England which, 

 probably all tight and progressive a generation or two 

 ago are antiquated and decidedly out of touch with the 

 necessities of today. It is good to see that the Massa- 

 chusetts Fruit Growers' Association realizes this fact 

 and proposes to wake up the slumberers. 



'J'ouching upon the several recent notes 



One kind in these columns and in certain foreigTi 



of renaming periodicals concerning the mischievous 



practice of renaming plants we should 

 like to Just allude to the fact that sometimes in the ease 

 of varieties of florists" flowers the nurseryman who cat- 

 alogues and sells a variety under a name different from 

 that given to it ijy its introducer is not wholly blamable. 

 We recall an instance — when the introducer of the pink 

 sport of Ivory chrysanthemum named it Miss Agnes 

 Louise Dalskov. But tlie trade and the public adopted 

 the flower under the name of Pink Ivory and so it stands 

 today except in the lists of very scrupulous dealers who 

 give the original harsh and inelegant name in brackets 

 after the popular name. How can anyone ever expect 

 popularity, in English-speaking countries at least, for 

 roses under such names as Comte Fred, de Thun- 

 Hohenstein, Lena Schmidt-JIichel, Zepherin Drouhin or 

 Jonkcer J. L. l\Ioek? It is a good wager that Frau 

 Karl Druschki and other jaw-breaking names as applied 

 to some of t1ie most beautiful roses have cost the intro- 

 ducers and dealers a large sum and while deprecating 

 Ib.e giving of the name Mrs. Taft to a rose already intro- 

 duced under tlie title of Antoine Eevoire it might as well 

 be accepted t!iat, regardless of whatever the nurserymen 

 may do, the name of Taft will stick to that rose as long 

 as it exists. The lesson from all this is that simple, 

 euphonious names should always be selected if tbe intro- 

 ducer wants to see his subject gain popularity and per- 

 manency. A po2m!ar name will not make a good rose out 

 of a poor one but it will go far towards making a good 

 one popular and will lie the best provision against any 

 temptation to rename it. 



A member of the Photographers' Associa- 



"Get tion at tlie convention of that body in Pliil- 

 together" adelphia last week gave his fellow photog- 

 raphers some pertinent talk. We clip from 

 tlie Philadelphia Xorth American for tlie benefit of our 

 readers, the Fdllowing. from a synopsis of tbe speech re- 

 ferred to. 



"Get together; boost, advertise." That was the slogan 

 of a breezy, pithy address recently at the afternoon ses- 

 sion of the Photographers' Association of America, in con- 

 vention in Horticultural Hall, by G. W. Harris, of Washing- 

 ton, D. C. 



"Photographers," said Mr. Harris, "are not competitors 

 of each other. Their competitors are the jeweler, the 

 butcher, the clothier. I believe that, instead of trying to 

 get ahead of each other, all the photographers in every 

 community should work together. They should adopt a 

 good system of advertising which will bring business to 

 all the studios. 



"Photographers do not exploit their wares enough and, 

 in consequence, the average person is photographed only 

 once every ten years. It a campaign of advertising and 

 bocsting were carried on, I believe that every one would 

 he photographed every two or three years, or even oftener." 



Anyone familiar with the conditions as they exist 

 today in the flower business will quickly recognize 

 where the above quoted remarks fit this industry also. 

 In their zeal to secure, each for himself, as large a share 

 of the trade as possible, the element of individual rival- 

 ry among the florists has practically extinguished all 

 concern for the aggrandizement of their products in thf 

 public esteem, as compared with other competing lines, 

 such as jewelrv, confectionery and others. It is encour- 

 aging to note, however, evidences of an awakening, 

 which seems to augur well for the future. Indeed, the 

 situation which is impending in the flower industry in 

 all parts of the country will sooner or later compel the 

 utilization ol" intelligent cooperative trade publicity 

 methods in oider to create a market fur the en:irmi)usly 

 increasing production. 



