500 



HORTICULTURE 



October 12, 1912 



1 You can make more money per square foot of bench space by growing good 

 lilies, than on anything you can produce in the s£.me amount of time. 



2 The only limit to your profit is that based on your ability to market the cut 

 flowers and plants on a business basis — and this is a big country.- 



3 Expensive greenhouses are unnecessary for their production — lilies will pay 

 for a greenhouse quicker than the profits of any other article. 



4 The demand is increasing with great rapidity because the flowers can be 

 profitably used for so many purposes — and always appropriately. 



5 Good lilies are an absolute necessity — just ordinary lilies won't do. They 

 must be of good size, healthy plants, strong crisp flowers to stand shipment, 

 and rough usage when necessary. 



6 In order to produce good lilies to make possible large profits, you must 

 plant good bulbs and give them proper treatment. 



7 There is no brand known today that has given the average flowering results, 

 year after year, that will equal the Horseshoe Brand Giganteum record. 



8 This is because this brand is grown for quality instead of quantity. Ex- 

 perienced men — only the best of planting bulbs — good fertilizer — hand 

 weeding to prevent injury to plants — constant care — disbudding at the 

 right time and not lifted until they are fully matured. 



9 It is cheaper to buy the best bulbs — a bad lily bulb planted in a greenhouse 

 costs a florist ten times as much as the same bulb costs a Japanese grower 

 to uproot and burn. 



lo The cost of Horseshoe Brand Giganteum per bulb is consistent with the 

 quality delivered, and owing to this quality the cost per flower is less ihan 

 any brand known. 



PRICES 



• 



$ 16.00 per case of 400, 

 1600 " " 300, 

 " 8 X 10 23.00 " " 250, 



SUPERIOR A.SSORTMENT GIGANTEUM, 7-9, 



GIGANTEUM 6x8 

 7x9 



I35.00 per 1000 

 50.00 " 

 90.00 " 

 65.CO 



Immediate delivery New York, Chicago, or Pittsburgh 



RALPH M. WARD & CO. 



THK XvIXvY HOTJSK 



Not How Chfap 

 But BOT Good 



71 MURRAY STREET 



NEW YORK 



