532 



HORTICULTURE 



October 19, 1912 



Horseshoe Brand Bulbology 



The first thing a buyer wants to find out about lily bulbs is whether or not the price 

 asked for them buys more or less value than he can get elsewhere. 



Now value in lily bulbs means quality. A lily bulb of poor quality has no real 

 value to a florist. 



Horseshoe Brand Giganteum cost more to produce than most brands, and hereto- 

 fore have always sold for more money than any other brand known. There's only one 

 reason why they sold for more, and that is because they were worth more to those 

 who knew bulb value. 



Of course there are many growers who are careless where they buy. Men who 

 don't pay much attention to quality until a heavy loss strikes them. When we recog- 

 nized this condition arrangements were made to increase the crop of the same high 

 quality to an extent which would enable us to compete even with a lower grade brand 

 in point of price. 



So now the volume of the Horseshoe Brand business has increased to such an ex- 

 tent as to enable us to offer the same high quality of Giganteum at greatly reduced 

 prices. At present this pertains only to the small sizes, 6/8, 7/8 and 7/9, of usual trade 

 assortment. As our crop further increases we expect to be able to reduce the large 

 sizes accordingly. 



There is no value in lily bulbs offered today that will compare with our Giganteum 

 7/9 In the usual trade assortment, at $16.00 per case of 300, or $50.00 per 1,000, duty 

 paid, f. o. b. cars New York, Chicago, Cincinnati or Pittsburgh. 



You may not like our methods of doing business; you may be a "standpatter" and 

 say "I'll always buy of Mr. So-and-So;" or you may be just common ordinary "bull- 

 headed;" but you cannot avoid the fact that if you want good lily bulbs at the right 

 price and under the right conditions. Horseshoe Brand Giganteum is the kind you 

 ought to buy. 



It has taken money, lots of hard work, much patience and skill to bring the busi- 

 ness to its present stage of development. There are 45 men growing Horseshoe Brand 

 Giganteum, to say nothing of the labor they employ, and the organization behind them 

 is composed of business-builders with capital sufficient to back up anything undertaken. 



Why not let ut figure on your entire requirement* in Lily Bulbt? You might be 

 gurprited. Betides getting the very best of bulbs, you might save tomething. 



GIGANTEUM. 



6/8 inch at $16.00 per case of 400 or $35.00 per 1000 



7/9 inch at $16.00 per case of 300 or $50.00 per 1000 



7/9 inch Superior Assortment iliea.OO per 1000 



8/10 inch Superior Assortment $100.00 per 1000 



MULTIFl^ORtJM. 



7/9 inch at $18.00 per case of 300 or $60.00 per 1000 



8/10 inch at $22.50 per case of 250 or $90.00 per 1000 



Immediate Delivery. 



WRITE US 



RALPH M. WARD & CO. 



Not How Cheap 

 But How Good 



THE LILY HOUSE 



71 MURRAY STREET, : : : : 



Order now for Cold Storage Mupply for 1913 deliveriet. 



NEW YORK. 



LOECHNER & CO. 



JAPANESE LIUES 



ULY OF THE VALLEY PIPS 



PALMS, AZALEAS, &c 



11 Warren Street, New York, N. Y. 



Write for quoUittons 



BULBS anit 



HARDY PLANTS 



Contracts made for Seed Growios 



Send for priee list 



L S. MILLER, WADING RIVER, N. Y. 



Birlin Valley Pips 



HIGH GRADE QUALITY 



From New York Cold Storage. 

 Packed 2000 per case. 



$15.00 per 1000 F.O.B. New York 



Cash with order unless of 

 approved credit 



McHUTCHISON & GO. 



THE INIK'ORT HOU6E 

 17 Murray Street, NEW YORK 



August Rolker & Sons 



Import for the wholesale tradei 

 AZALEAS, PAI-MS, RHODODENDRONS, 

 BAYTREES, ROSES, LIIyACS, HOL.I.AND 

 AND JAPAN BULBS, LILT OF THE 

 VALLEY, ETC. 



P.O. Box 752 or31 Barclay St., NEW YORK. 



ARAUCARIAS, PALMS, RUBBERS AND 

 FERN BALLS 



SE.VD FOR PRICES. 



Godfrey Aschmann 



Wholesale Grower and Importer 



1012 W. Ontario St., PHILADELPHIA. PA. 



In writing to Advertisers liindly mention Horticulture 



