596 



HORTICULTUEE 



November 2, 1912 



500% Profit on LUy Bulbs 



ANY retail florist who has selling ability, and can market a few lilies every month, can make a larger per cent, of 

 gross profit on HORSESHOE BRAND COiD STORAGE GIGANTEUM than on any other article connected with 

 his business. They cost no more to produce than other things netting much less profit. The average cost of 

 HORSESHOE BRAND GIGS, tor delivery throughout 1913, does not exceed $20.00 per case, if ordered now. This 

 means an investment of about $250.00 per annum. Based on the general average of flowering results it meanfi about 

 SOOO flowers per annum. These flowers, retailed at 20c. each, would bring $1600.00, which would make the gross proflt 

 about 540% — call It 500% — or even sell them at half-price and cut down the per centage; where can you invest money to 

 give such proflts? The wholesaler at from 6 to 10c. per flower cau make more than on anything he can grow, at the 

 same risk, in the same space and time consumed. 



A $225 INVESTMENT 



Will cover the cost of a sufficient amount of flrst-class HORSESHOE BRAND GIGANTEUM to last throughout the year, 

 If you order now. This leaves a margin of $25.00 or over 10% from above flgured cost, for freight and potting expense. 

 The price of $225 is made special, and applies to the lUt as given below. It includes storage charges and everything up 

 to the time of delivery, f. o. b. cars New York. 



Ic 400 Gleanteum, 



Ic 400 " 



Ic 400 



Ic 400 



Ic 300 " 



Ic 300 



2e 300 each, " 



2c 300 " 



lo 250 " 



Ic 250 " 



6x8 inch, planted abont Feb. 1, 1913, will flower in May 



*• ** " " Mcb. 1, " " '* " June 



" " " " Apr. 1, " " " " July 



" *' " " May 1, " " " " Augr. 



7x9 " " " June 1, " " " " Sept. 



" July 1, " " " " Oct. 



" ■' " " Angr. 1, " " " " Nov. 



" " " Sept. 1, " " " " Dec. 



8x10 " •' " Oct. 1, ■' •' " " Jan. 



" " Nov. 1, ' Feb. 



As an investment, this is one of the best a florist could possibly make. Besides this, it will be a business-booster, for 

 all live florists should have lilies on hand the year around. Some can use 24, 36, 48 or even 100 or more cases per an- 

 num — we have customers who consume from 500 to 1500 cases annually. Their profits are of course large, owing to the 

 quantity marketed. The only limit to your profit is that limit marked by your ability to sell and market the flowers on 

 a business basis, and it is a big country we live in. If this list does not appeal to you, ascertain how many flowers you 

 can dispose of during a year's time, and let us figure on the lot, giving you desirable shipping dates, flowering time and 

 other information. Don't wait — those who wait generally get left — now is the time to order — right now. Then it won't 

 be forgotten, and deliveries will be made automatically, relieving you of the bother. Write us. 



The sign of good 

 bulbs well matured 



RALPH M. WARD & CO. 



THE LILY [HOUSE 



SSlf^;SUT 71 MURRAY STREET, [::::: NEW YORK. 

 All kinds of Japanese Bulbs, Nursery Stock, Bamboos, Iris, etc., quoted upon application. 



BULBS and- 



HARDY PLANTS 



Contracts made for Seed Growing 



Sfnd for priee list 



E. S. MILLER, WADING RIVER, N. Y. 



Berlin Valley Pips 



HIGH GRADE QUALITY 



From New York Cold Storage. 

 Packed 2000 per case. 



$15.00 per 1000 F.O.B. New York 



Cash with order unless of 

 approved creait 



McHUTGHISON & GO. 



THE IMi<ORT HOUSE 

 17 Murray Street, NEW YORK 



August Rolker & Sons 



Import for the wholesale trsdei 

 AZALEAS, PALMS, RHODODEMDKONS, 

 BATTREES, ROSES, LILACS, HOLLAND 

 AND .lAPAN BULBS, LILT OF THB 

 VALLEY, ETC. 



P.O. Box 752 or 31 Barclay St., NEW YORK. 



ARAUCARIAS, PALMS, RUBBERS AND 

 FERN BALLS 



SF.S'n FOR PRICES. 



Godfrey Aschmann 



Wholesale Grower and Importer 



1012 W. Ontario St., PHIUDELPHIA. PA. 



In writing to Advertisers kindly mention Horticulture 



