■610 



HORTICULTURE 



November 2, 1912 



Wholesale and Retail Florists 



You both will profit by using- McCray Refrigerators. Don't cut 

 down prices because of spoilage. Stop the spoilage. Our patented 

 refrigeration will keep your stock fresh because of the perfect circu- 

 lation of cold, dry air. 



McCray Refrigerators 



Are made not only in stock sizes but are built-to-order to suit your 

 requirements. Write to-day for our Free Catalog No. 72 which will 

 give you ideas to help you add to the attractiveness of your es- 

 tablishment. 



McCRAY REFRIGERATOR CO. 



653 Lake St., Kendallville, Ind. 



Chicago Office. 66 Wabanh Ave. 

 New York Offlre. 2SI Wpat «2nil dt. 



NEW yORK NOTES. 



The plant auction sales have been 

 very poorly patronized by trade buyers 

 this season. 



A. P. Faulkner is once more a New 

 Yorker, as local representative of one 

 of our western contemporaries. 



George M. Stumpp, who has been 

 suffering from an attack of rheumatic 

 gout for three weeks past, has now 

 quite recovered. 



The Flower Auction Co. report in- 

 creased attendance at their sales day 

 by day and that satisfactory prices are 

 being realized. 



A consignment of 7000 lily of the val- 

 ley pips for the late firm of Rickards 

 Bros, was sold at public auction on Oct. 

 29, bringing a very low price. 



E. B. Suttou, formerly a well-known 

 Babylon violet grower, but now re- 

 tired, has suffered a second stroke of 

 paralysis and his condition is serious. 



Mrs. C. H. Totty of Madison, N. J., 

 ias been very seriously ill for the past 

 week but reports from the hospital are 

 now favorable for her speedy recovery. 



We are very sorry to learn of the 

 continued poor health of Mrs. J. Austin 

 Shaw and the condition of her eyes, 

 which it is feared will result in total 

 Ijlindness. 



The examining committee of the 

 New York Florists' Club visited the 

 greenhouses of C. H. Totty at Madison, 

 N. J., to inspect the new rose, Mrs. 

 Shawyer. growing, and their report 

 will be made at the November meeting 

 of the club. 



H. A. Bunyard is a candidate for the 

 presidency of the N. Y. Florists' Club. 

 Mr. Bunyard has been an indefatig- 

 able worker for the club in many posi- 

 tions and has won recognition by the 

 hustle which he has put into every 

 duty with which he has been entrusted. 



B. S. Sllnn has moved up one flight 

 in the Coogan BIdg., W. 26th street, and 

 is now on the same floor as Frank Mil- 

 lang and Phil Kessler, with ample 

 room and facilities for the conduct of 

 a big wholesale flower business. Up- 

 Hudson violets are Mr. Slinn's strong- 

 hold. 



The Hallowe'en poster sent out by 

 the New York Florists' Club has 

 proved a great and glorious success 

 and undoubtedly helped much to in- 



crease the sale of flowers for that 

 merry occasion. The next poster will 

 be an original artistic production by 

 Charles Livingstone Bull, and already 

 a brisk advance call has developed. 



Visitors — J. K. M. L. Farquhar, Bos- 

 ton; Carl von Dippe, Quedlinburg, Ger- 

 many; W. F. Kasting, Buffalo. 



OUT OF THE GINGER JAR. 



A visiting stranger familiar with the 

 advertising methods in vogue among 

 the retail florists of Philadelphia, New 

 York and other cities, must be struck 

 with the clean cut methods of the Bos- 

 ton retailers. Conspicuous among the 

 many admirable stands Penn. Not 

 only his p.tore but the newspaper and 

 billboard all attest the master hand. 

 What we admire most is not only their 

 instant appeal to the eye, but the good 

 taste. There is so much back of them 

 all — only suggested but suggested in 

 the most emphatic way. The best 

 window we saw in Boston was Car- 

 bone's. Chaste, lovely, suggestive, up- 

 to-date, and not overdone. Inside this 

 store was equally indicative of the 

 master brain. Not an inch wasted. 

 Every corner and the whole outfit ap- 

 pealing to the refined and aesthetic. 

 Wax Bros., on Tremont street, also 

 appealed to us as worthy of notice. 

 Their symphony in yellow: roses, car- 

 nations, and chrysanthemums — a 

 dream. 



The catch-as-catch-can element in 

 Boston retailing of flowers seems also 

 well represented. In one place, twenty- 

 five roses tor fifty cents nicely ar- 

 ranged in a box, was a feature. There 

 is no money in that, of course, but it 

 is good advertising. Helps to counter- 

 act the yawps about high prices which 

 the Sunday supplements are so found 

 of exploiting. 



The Hallowe'en cards seen in all the 

 flower stores were very attractive. We 

 are told the S. A. F. publicity commit- 

 tee were responsible for these. If so, 

 they have made a good beginning and 

 are entitled to the backing of every re- 

 tailer and grower. Wallace Pierson 

 tells us the committee has elaborate 

 plans under way tor other special oc- 

 casions during the year. P. Welch 

 says: Make that Hallowe'en card twice 

 as big next year. A good thought. 

 GEORGE C. WATSON. 



CHICAGO NOTES. 



Another new store this week at 3433 

 North avenue with Johansen & Ca- 

 maen, proprietors. 



Poehlmann Bros. Co. now have A. 

 P. Longren and C. Pruner traveling 

 for their supply department, the latter 

 starting on his initial trip Sunday. 



At E. H. Hunt's preparations are 

 under way for moving the stock and 

 packing equipment from the fifth floor 

 to the rear of the main floor, where 

 orders can be handled more expedi- 

 tiously. 



Miss Drake, daughter of W. H. 

 Drake, of Kenosha, Wis., spent sev- 

 eral days in Chicago getting new ideas 

 for their store which they will again 

 assume the management of, after hav- 

 ing leased it for some time. 



At the private conservatories of B. 

 G, Uihline, 2041 Erving place, there is 

 one of the largest collections of or- 

 chids to be found at any private place 

 in this country. There are ten houses 

 and the gardener, H. Skjoldager, has 

 been in charge seventeen years. Some 

 fine plants of the fantastic Acalphy 

 Sanderii (Chenille plant) were also 

 noted. 



Visitors: August Kellner, Milwau- 

 kee, Wis.; Jas. A. Wilson, Des Moines, 

 Iowa; Geo. F. Crabb, Grand Rapids, 

 Mich. 



PROVIDENCE NOTES. 



E. E. Howard, proprietor of the Eden 

 Park Nursery is building a house 

 28x50. 



William Cohen, employed tor some 

 years by William Hoffman of Paw- 

 tucket, is working for Joseph Kopel- 

 man on Washington street. Maurice 

 Miller has accepted a position with Mr. 

 Hoffman. 



Visitor: E. Buchanan, proprietor 

 of the Blue Bell Greenhouses. 



INCORPORATED. 



Farmington, Mich. — Farmington 

 Greenhouse Co., Capital stock $5,000. 



St. Paul, Minn. — Merriam Park Flor- 

 al Co., capital stock $25,000. Incorpor- 

 ators, Max Keiser, Nels O. Welander 

 and Peter P. Quist. 



Los Angeles, Cal. — California Nur- 

 series and Orchards, capital stock 

 $250,000, Directors G, M. Boyd, P. H. 

 Smith, F. E. Dillon, E. B. Terrell and 

 P. D. Barnhart. 



