628 



HORTICULTURE 



November 9, 1912 



The subjective mood, past perfect tense of the verl) "to know" is responsible for a 

 very large per cent, of failures. It goes something like this: 



IF I HAD KNOWN. 



IF THOU HAD KNOWN. 



IF HE HAD KNOWN. 



IF WE HAD KNOWN. 

 IF VOU HAD KNOWN. 

 IF THEY HAD KNOWN. 



It's the saddest tense in all the business world, and is usually used as a result of 

 careless consideration in beginning an undertaking. 



To embark in the art of lily growing without protection as to quality of the bulbs you embark with, is like biiyin.K a 

 ticket in a raffle — there's but one chance to win and m my to lose. We know of no more undesiraljle investment than 

 an undertaking in the lily growing business without sui'h protection. 



We reap what we sow — and generally a little bit more. Plant good bulbs and you will reap good results. Always buy the 

 best you can get and you will always have the best average of results and profits. After all, it's the profit you are after 

 — you are not in business to see how cheap you can condui-t it — but to see how profitable you can make it. A good 

 investment is a good speculation. BUY HORSESHOE BRAND Bl'LBS. 



REVISED PRICES FOR IMMEDIATE OR FUTURE DELIVERY 



LILIUM GIGANTEUM 



Tlie Finest Lily Bulbs Produced. 



Delivered without extra charge up to September 1st, 1913. 



LILIUM MULTIFLORUM 



Immediate Shipment. 

 Size 7/ 9 inch at $18.00 per ra!<e of 300 liulbs 

 8/ 9 " " 21.00 •• " '■ 280 " 



8/10 " " 23.00 250 " 



" 11/13 " '• 18.00 " •■ " 120 " 



The above are duty paid, f. o. b. cars New York. Terms, three months, 5% cash 

 with order, or 3% cash in ten days. All Iiulbs sold under catalog conditions. 



LILIUM SPECIOSUM ALBUM, KUBKUJI, MAGNIFICUM AND AURATUM (JUOTED UPON APPLICATION. 



WRITE NOW. 



The sign of good 

 bulbs well matured 



RALPH M. WARD & CO. 



THE LILY HOUSE 



Not How Cheap 

 But Bow Good 



71 MURRAY STREET, 



NEW YORK. 



ai0t0yw%iwy%tvuyvyv»y w *0*n^ M'4 



BEST PALMS 



All Varieties. All Sizes. 

 Send for Price List. 



JosepK Heacock 



Wyncote, Pa. 



-BULBS and- 



HARBY PLANTS 



Contracts made for Seed Growing 



I S. MILLER, WADING RIVER, N. Y. 



Berlin Valley Pips 



HIGH GRADE QUALITY 



From New York Cold Storage. 

 Packed 2000 per case. 



$15.00 per 1000 F.O.B. New York 



C<7sA ivith order utiless of 

 approved credit 



McHUTCHISON & CO. 



THE IM. CRT HOUSE 

 17 Murray Street, NEW YORK 



August Rolker & Sons 



Import for tlie wholesale trade: 

 AZALEAS, PALMS, BHODODENDBONS, 

 BAYTBEES, ROSES. L,IL,AC8, HOL.I.AND 

 AND .JAPAN BULBS. L,ILY OF THH 

 VALLEY, ETC. 



P.O. Box 752 or31 Barclay St., NEW YORK. 



ARAUCARIAS, PALMS, RUBBERS AND 

 FERN BALLS 



SENP FOR PRICES. 



Godfrey Aschmann 



AN'holesale Grower and Importer 



1012 W. Ontario St. PNIUOELPHIA, PA. 



In writing to Advertisers liindly mention Horticulture 



