632 



HORTICULTUEE 



November 9, 1912 



HORTICULTURE, 



YOL. snri 



NOVEMBER 9, 1912 



WO. 19 



PUBL.iaHKD WKXKLiT BT 



HORTICULTURE PUBLISHING CO. 

 II Hamilton Place, Boston. Mass. 



Telephone, Oxford Ut. 

 \TM. J. 8TSWART, Editor and MuiBsor. 



Entered as second-class matter December 8, 1904, at tlie Post Uffice at 

 Boston, Mass., under tbe Act of Congrea* of March 3, 1879. 



CONTENTS 



Page 



COVER ILLUSTRATION — New Forcing Rose Mrs. 

 Charles Russell. 



NOTES ON CULTURE OP FLORISTS' STOCK— Care 

 of Amaryllis — Cattleya Trianae — Gladioli for Forc- 

 ing — Easter Schizanthus — Lilium speciosum — John 

 J. M. Farrell 629 



FRUIT AND VEGETABLES UNDER GLASS— Clean- 

 ing and Renovating Early Vinery — Winter Washes — 

 The Border — Strawberries to Winter Quarters — Forc- 

 ing Asparagus — George H. Penson 630 



ROSE GROWING UNDER GLASS— Pinching Growth 

 in Beauty Houses — Pinching Newly Set Growth — 

 Those Little Black Spiders — Nitrate of Soda — Ar- 

 thur C. RuzicJca 631 



BRITISH HORTICULTURE— W. H. Adsett 631 



NEW ENGLAND NURSERIES VINDICATED— W. H. 

 Wyman 633 



THE EXHIBITIONS — Morris County Gardeners' and 

 Florists' Society — Nassau County Horticultural So- 

 ciety — Chrysanthemum Night at Ithaca — Horticul- 

 tural Society of New York 634 



Pennsylvania Horticultural Society — Chrysanthe- 

 mum Society of America 635 



Youkers Horticultural Society — Massachusetts Hor- 

 ticultural Society — Notes 636 



CLUBS AND SOCIETIES— Florists' Club of Philadel- 

 phia — Gardeners' and Florists' Club of Boston — Club 

 and Society Notes 636 



DURING RECESS— Washington vs. Baltimore— Chi- 

 cago Bowling Series — Notes 637 



SEED TRADE— Accident to J. Chas. McCuUough — Lily 

 of the Valley Crop in Germany — Notes 640 



OBITUARY— Gottfried. Gross— David A. Graham— John 

 Ross— Charles E. Schoenie 640 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures — New Flower Stores 644 



Flowers by Telegraph 645 



Hallowe'en Window, Illustrated — Florists' Telegraph 



Delivery Association 646 



Booming the Business — Illustrated 647 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati, New York 649 



Philadelphia, St. Louis, Washington 651 



PRESENT KNOWLEDGE OF SWEET PEA DISEASES 

 AND THEIR CONTROL— .7. J. Taubenhaus 656 



MISCELLANEOUS: 



Miltonia ve.xillaria Westonbirt Variety — Illustrated. 633 



A Visit to Adrian, Mich 633 



New Rose Mrs. Charles Russell 033 



New York Notes 637 



German Notes 640 



Personal 640-646 



News Notes 645-658 



Washington Notes — Philadelphia Notes 646 



Chicago Notes 656 



Greenhouses Building or Contemplated 658 



Incorporated — In Bankruptcy 658 



All roads lead to the exhibition hall in 



Useful these early November days. For the 



object lessons observant visitor who goes to the shows 



with a desire to infonn himself on the 

 progress of his profession there will always be a few 

 things that stand out convincingly among the great di- 

 versified mass of prize-winning material and which are 

 bound to e.xert a strong influence on his mind and event- 

 ually on the lines of development in liis business. No rose 

 grower, for instance can contemplate the fall shows this 

 year without feeling the ennviclion that the glorious Mrs. 

 Shawyers and Mrs. Rr/ssells are the advance guard of a 



liost of new roses that are to supplant all the older 

 favorites, because they are better in oue or the other 

 quality which the consumer approves or which brings the 

 producer a surer and more ample compensation. The 

 chrysanthemum grower or dealer cannot fail to note the 

 trend to finer forms and more brilliant colors, particu- 

 larly in the single and semi-double flowering varieties, 

 so effective for decorative use in spray form and for 

 which public appreciation is rapidly growing. And all 

 this is an education, inspiring and profitable. 



Flower show promoters and man- 

 Evolution agers all over the country seem 

 and elaboration to have come to a realization that, 

 of the flower show in these excitement-loving days, it 



takes more than liberal premium 

 lists and gardeners' cultural achievements, essential as 

 these unquestionably are, to make a popular success of 

 an exhibition. What with elaborate floor plans, novel 

 illumination, electric advertising, band music and sing- 

 ing, election bulletins, special free days for the aged and 

 orphans, at Eochester; society patrons in continental 

 garb, public christenings of new rose and new chrys- 

 anthemum, horticultural photographic contests, fancy 

 stickers and other modern publicity methods, at St. Paul, 

 we certainly have conspicuous examples of the new idea 

 in flower show exploiting. In fact these are no longer 

 mere flower shows but veritable fetes or festivals. Note 

 in the exhibition just closed in San Francisco the many 

 unique features, miniature landscape gardening, etc., all 

 of which is declared to have produced a spectacle which 

 in point of luxuriance and originality of design excelled 

 anything of the kind ever seen in San Francisco. In all 

 of these cases the daily newspapers gave freely of their 

 best space to describe and picture the various scenes. If 

 tliere is any spirit or local pride in a community, such 

 enterprises will surely bring it out and floriculture moves 

 up another step in the estimation of the people. 



It is too much to expect that any great 

 The only striking increase in trade would immedi- 

 way out ately follow the initial publicity effort in a 



campaign such as has been inaugurated by 

 tlie New York Florists' Club. It will take persistence 

 and patience before conspicuous results will materialize. 

 But the movement has been well managed and an excel- 

 lent beginning has been made. Unfortunately the rank 

 and file of the retail florists are reluctant to invest any 

 effective amount in general and indirect advertising. 

 They are, however, eager to take all possible advantage 

 of whatever effort may be made in this direction by 

 others as evidenced in the lively demand for the Hal- 

 lowe'en window poster sent out by the New York Club 

 and as, no doiibt, will be again shown in the demand for 

 tlie Thanksgiving poster which we illustrate elsewhere 

 in this ]3a[ier. Of course, the club cannot be expected to 

 stand the very considerable cost of these things and if 

 the system thus so hopefully inaugurated is to be car- 

 ried forward to full efficiency the money must come 

 from somewhere. As the original inciters in this 

 movement which now promises to be country-wide we 

 would reiterate our conviction, as before expressed, that 

 the most of the burden must be assumed by the growers 

 of plants and flowers. Any proposition other\vise would, 

 unquestionably, be doomed from the start. This is the 

 order of the day in many other lines of manufacture and 

 it will be increasingly more so as time passes. It is 

 "up to" the producer to put into operation the publicity 

 which, under modern conditions, is so indispensable in 

 creating a market for his goods. However hard the shoe 

 may pinch it oifers the most practical relief from the 

 very unsatisfactory conditions which some of the large 

 flower producing centres seem now called upon to face. 



