64(! 



HORTICULTURE 



November 9, 1912 



WASHINGTON NOTES. 



William F. Gatcliell has entered the 

 employ of George C. Shaffer. Mr. Gat- 

 chell was formerly employed by Fred 

 H. Kramer. 



Charles Scarborough is again at the 

 store of Gude Bros. Company after a 

 very long stay on his father's farm in 

 New Jersej'. 



Leonard Lynch is now at Marche's, 

 having returned from Richmond, Va.. 

 where he has been employed since the 

 first of the year. 



A. Lauscher, for a number of years 

 in the employ of Z. D. Blackistone, 

 leaves this week for Lynchburg, Va., 

 ■where he will engage in the florist 

 business for himself. 



The Retail Merchants' Association, 

 of which several florists are members, 

 are about to take the field against 

 the vendors of fruits, vegetables and 

 flowers who line Seventh street and 

 sell goods to the detriment of legiti- 

 mate dealers. 



August Poehlmann, of Morton 

 ■Grove, 111., appeared before the Inter- 

 state Commerce Commission at a 

 hearing given upon a complaint made 

 that the coal freight rates of a certain 

 railroad out of Chicago were exorbi- 

 tant and discriminating. As Poehl- 

 mann Bros, consume over 30,000 tons 

 of coal a year, a rebate of 40 cents per 

 ton, as asked for, would count up. 



Visitors: J. McHutchison and A. F. 

 -Faulkner, New York; Will Craig, S. S. 

 Pennock, C. E. Meehan, Ed. Fancourt, 

 .Sydney Bayersdorfer, Frank Goudy 

 and Robert Shoeh, all of Philadelphia; 

 J. K. M. L. Farquhar, Wm. J. Stew- 

 .art, F. W. Kane, Dr. Fernald, and 

 Albert E. Briggs, all of Boston; Theo. 

 F. Borst, South Framingham, Mass.; 

 Thos. B. Meehan, Dreshertown, Pa.; 

 Prof. A. E. Stene. Kingston, R. I. 



The S. S. Pennock-Meehan Company 

 are now doing business in their hand- 

 some new building at 1216 H street, 

 -N. W., although all the fixtures have 

 not as yet been installed. One inno- 

 vation in this new store is the natural- 

 air-cooled chamber for the storage of 

 carnations and other flowers which do 

 not have to be kept in a refrigerator. 

 The outside air comes down a shaft 

 which opens out near the floor, while 

 the warmed air escapes through a 

 similar shaft having an opening near 

 the ceiling. This room is in the base- 

 ment where also has been built a 

 large ice room for the storage of cer- 

 tain flowers, and greens, and the heat- 

 ing plant is towards the front. The 

 store itself is exceptionally large and 

 has a cement floor and metal ceiling. 

 The furniture is of mission oak with 

 a silver gray finish. There are two 

 entrances, one at the front for cus- 

 tomers and a large double door at the 

 rear, up to which wagons may drive 

 to receive or deliver goods and beside 

 the latter are two windows which, 

 with two skylights and a large display 

 window at the front, light the store. 

 Powerful electric lamps are suspended 

 from the ceiling and ten drop lights 

 in the display window show up the 

 pot plants to good advantage. The 

 rtfices are at the rear on a balcony 

 fl"or. Mr. William E. McKissick, who 

 is in charge, hopes to have every- 

 thirg completed by November 21, 

 when the formal opening of the store 

 •will take place. 



HALLOWE'EN WINDOW. 



Our picture shows the Hallowe'en 

 window decoration in the new fiower 

 store of O. A. C. Oehmler at 1329 G 

 street, N. W., Washington, D. C. Au- 



tumn foliage, cornstalks, pumpkins 

 and weird lighting were well used and 

 chrysanthemums gave the finishing 

 touch to a scene that attracted many. 



FLORISTS' TELEGRAPH DELIVERY 

 ASSOCIATION. 

 We extract from a letter of Presi- 

 dent Irwin C. Bertermann the follow- 

 ing interesting paragraphs regarding 

 this useful Association and its possi- 

 bilities if properly supported by the 

 trade it seeks to serve: 



"This is au organizatiou with uow some 

 sixty members who are interchanging 

 business. Confidence inspired by the 

 knowledge that flowers may tie sent with- 

 out shortcomings, will certainly tend to 

 increase sales enormously. Flowers have 

 a peculiar advantage over all commodities 

 in that they are used for the important 

 events of life upon which anything else 

 would not bear the delicacy or diplomacy 

 possible with flowers. W. L. Kock, of 

 Kansas City, at the recent F. T. D. meet- 

 meeting, spoke as follows : — 



" 'During the year WOO, which was the 

 the year previous to the birth of this or- 

 ganization, if I remember right, we sent 

 out .11)0 orders from our place of business, 

 amounting to $2,950.00. In the year 1910 

 we sent out 405, aggregating .$.3,1130.00. In 

 1911 the business aggregated $:i.450.00 with 

 4.35 orders sent out.' 



"The above statement would justify an 

 approximate estimate of the inbound and 

 outbound business to be .$7,000.00 annually. 

 Multlplv this by sixty, the membership of 

 the F. ' T. D., and you have .$4211,000.00 

 worth of business possible by sixty mem- 

 liers, equ.alling in size the Kock firm. 

 Taking two hundred firms on the same 

 basis. Wi-uld result in a volume to .$1,400,- 

 000 worth ot business possible and prob- 

 al)lo for a year!" 



We don't see how any enterprising 

 retail fiorist can afford to stay out of 

 such an organization. The small an- 

 nual dues, as compared with the ad- 

 vertising received, not to mention the 

 actual business transacted, and the 

 general upbuilding of the flower busi- 

 ness, amount to practically nothing. 

 Albert Pochelon of Detroit, Mich., is 

 the secretary. 



PHILADELPHIA NOTES. 



Mr. Eschner of M. Rice & Co. com- 

 ments on the ready sale of thistles and 

 poppies which the trade seem to value 

 highly as useful accessories. 



The supply houses are working 

 nights. This shows what push and lib- 

 eral advertising can do. The old con- 

 servative houses may complain. The 

 "everlastingly at it" are pointing the 

 way. 



Eugene Weiss will open a retail 

 flower store at Chelten and German- 

 town avenues in a few days. This 

 with the two Berger stores and the 

 Heilerman and Hastings places will 

 make this neighborhood quite a retail 

 center. Five stores all within a block 

 or two. Mr. Weiss is well known in 

 the retail trade, having for many years 

 conducted a store on North Eighth 

 street. 



Visitors: J. Benson Stafford, Wm. 

 F. Kasting and W. J. Palmer, Bufl'alo, 

 N. Y.; J. L. Ratcliffe, Richmond, Va.; 

 James Hill, Jacksonville, Fla.; E. A. 

 Seidewitz, Baltimore, Md. 



PERSONAL. 



John T. Lovett, Jr.. of Little Silver, 

 N. J., was married on October 24th to 

 Miss Gwendolyn Towt, of Nyack, 

 N. Y. 



Miss Margaret Norberg has resigned 

 her position with the Henry Smith 

 Floral Company, Grand Rapids, Mich., 

 and is now employed by the Grand 

 Rapids Floral Company, 18 Monroe 

 avenue. 



Miss Eva Beatrice Newman, of Mai- 

 den, Mass., has left for Oakland, Cal., 

 where she is to marry Arthur PoUey, 

 who is engaged in the florist business 

 there. The marriage is the result of 

 an acquaintance that began before 

 either came to America from England. 



