November 9, 1912 



HORTICULTURE 



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\ MRS. GEORGE SHAWYER 



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 9 





IS THE NAME OF THE NEW PINK ROSE 



We have been exhibiting as No. 1 90, and which has jumped at one bound into premier 

 position as the best forcing rose in sight today. Look it over in the Flower Show!! 

 Come up and see it growing — and convince yourself. 



"CARNATIONS" 



COMMODORE, NORTHPORT, SALMON QUEEN and ENCHANTRESS 



SUPREME. All splendid varieties in their respective colors. 



" CHRYSANTHEMUMS" 



Yes I Our usual list of Wells-Pockett Novelties, also a list of Novelty Singles, 

 such as Josephine, Joan Edwards, etc., etc. 



CHARLES H. TOTTY 



MADISON, N. J. 



• 



BOOMING THE BUSINESS. 



The accompanying illustration shows 

 in black and white the Thanksgiving 

 Day show card which the Publicity 

 Committee of the New York Florists' 

 Club is going to distribute to the re- 

 tail trade for display in their shop 

 windows the week preceding Novem- 

 ber 28. Thanksgiving Day. This card 

 will make a very taking appearance, 

 printed in three colors on a sheet 12% 

 inches wide by 11 inches deep. This 

 show card in turn is mounted on 

 a neutral cardboard 14 inches wide 

 and 13 inches deep, the board being 

 punched for a cord by means of which 

 it is suspended. These cards are for- 

 warded to each recipient in large, ma- 

 nila envelopes, into which are also 

 placed 50 box slips, about 4V2 x 6 

 inches, on which will be printed a few 

 facts concerning the observance of 

 Thanksgiving Day and the use of flow- 

 ers for that occasion. Retailers will 

 be requested to place one of these 

 slips in each package or box of flow- 

 ers they send out prior to Thanksgiv- 

 ing Day, in order to promote sales of 

 flowers on Thanksgiving Day itself. 



The drawing is by a celebrated ar- 

 tist, Charles Livingston Bull, and rep- 

 resents a spray of deep pink roses 

 as the leading feature. In the lower 

 left hand corner is shown a Puritan 

 and his wife going to Thanksgiving 

 service in the little stone church in 

 the distance. The Puritan is armed 

 with his flintlock musket, as was the 

 custom in those days. The ancient 

 and modern customs of celebrating 

 Thanksgiving are thus brought into 

 full contrast. 



Your Thanksgiving Day 



Will not be Complete 



Without Flowers 



NEW YORK FLORISTS' CLUB 



This will be the second show card 

 distributed by the Publicity Commit- 

 tee of the New York Florists' Club. 

 The first, a Hallowe'en show card, met 

 with great favor, and it is expected 

 that the Thanksgiving card, on ac- 

 count of its artistic execution, will 

 be in still heavier demand. At least 

 2000 of these latter will be distrib- 

 uted in New York City and its imme- 

 diate vicinity, and it is expected that 



this distribution will have a marked 

 effect upon the people at large, induc- 

 ing them to purchase flowers for 

 Thanksgiving. 



Sedalla, Mo. — Mr. and Mrs. L. H. 

 Archias celebrated their twentieth 

 wedding anniversary recently, at their 

 home, Fourth street and Park avenue. 

 Mr. Archias is manager of the Archias 

 Garden and Farm News. 



