November 16, 1912 



HOKTICULTUEE 



687 



SUCCESSFUL FLORISTS 



all over the country are using McCray Refrigerators. 

 The circulation of air Is so strong and steady that there 

 can be no stagnation or dampness, so that your stock 

 will always be fresh and fragrant. Furthermore ttie 

 earing in ice will more than pay for the cost. 



McCray Refrigerators 



will lend attractiveness to your shop. Beautifully made 

 and finished, they are lined with white enamel, opal 

 glass, tile, mirrors or marble, as you desire. Write 

 today for our catalog No. 72 which will give you ideas 

 howto add to the attractiveness of your establishment. 



McCRAY REFRIGERATOR CO. 



r Chicago Ottite. 

 56 Wabash Ave. 



553 Lake St., Kendallville, Ind 



Office, 



• 11 \\p-*it 42nH 8t 



PHILADELPHIA NOTES. 



M. Rice & Co. are exploiting an in- 

 genious n-velty in cape flower sprays, 

 introduced by them this season, made 

 of natural prepared ferns, tipped witli 

 natural colored cape flowers. 



Kline & Pappas, at 50 North 15th 

 street, have a nice little store, near 

 Broad street station, and seem to be 

 doing a thriving business. The new 

 boulevard when completed will no 

 doubt draw other flower stores to the 

 vicinity. 



Paul Berkowitz. of H. Bayersdorfer 

 & Co.. is on duty again after a week 

 at home — severe attack of rheuma- 

 tism. Captains of industry are quick- 

 ly missed. Wliat a glorious thing 

 good health is! And how little we 

 appreciate it until it flies the coop. 



Gardenia foliage for making up 



wreaths, etc., is a new wrinkle in the 

 local market. The high-toned stores 

 have taken to this with avidity and are 

 making it quite a feature. The glossy 

 green leaves are very chaste and effec- 

 tive and give a touch of distinction to 

 a bouquet or design not otherwise 

 easily attainable. 



Gaul's Flower Room had its formal 

 opening on the 9th inst. Mr. Gaul is 

 a Battles graduate and has secured an 

 ideal location at 17 South 13th, opposite 

 Wanamaker's. He comes from a 

 school fertile in the art of advertising 

 and we look for some hustle in that 

 connection. Battles is one of the few 

 who "know how." Your good store, 

 and your good goods, and good prices, 

 are no good — good as they all may be 

 — unless you get the people there. 

 That's the supreme test — which few 

 survive to reach. 



The new publicity committee of the 

 Florists' Club met on the 11th inst. 

 Seven members attended. Nothing 

 definite was accomplished. Another 

 call has been issued for Thursday, the 

 14th, when a fuller attendance is ex- 

 pected. This committee is up against 

 a tough proposition. Everybody wants 

 publicity, of course. The big ones 

 want their own individuality kept 

 sacred — and will pay the piper. The 

 rank and file would like publicity, too 

 — provided it does not cost them any- 

 thing. But it hardly seems fair to ask 



the big fellow to pay a share of his 

 competitors' publicity bill — even if he 

 is not so big. "Find a farden for 

 yoursel, puir body!" 



A silver medal was awarded to Fire 

 Flame, the new single rose exhibited 

 by Robt. Scott & Son at the Fall Show 

 of the Pennsylvania Horticultural So- 

 ciety. This is a unique and beautiful 

 introduction and is one of the dainti- 

 est things in the bud stage. It is also 

 beautiful when full open — with its Ave 

 petals shining and alluring in Its 

 lighter colorings. It may not take as 

 a single; but great as a bud. The 

 color is unique. 



Certificates of merit were given to 

 two others of Messrs. Scott's introduc- 

 tions on the same occasion. They 

 were Janet and Mrs. Forde. Janet is a 

 new hybrid tea rose deep orange cen- 

 ter with lighter reflex, the petals being 

 gracefully and distinctly received. 

 Mrs. Forde is also a new hybrid tea; in 

 color a soft rose, with lighter shadings. 

 Both are good size; distinct and beau- 

 tiful; and we look for further develbp- 

 ments as to the commercial merits of 

 them both. Needless to say we have 

 the utmost faith in the good judgment 

 of Alexander Buchanan Scott in pick- 

 ing these from the hundreds of new 

 seedlings clamoring tor recognition. 



John Stephenson's Sons deserve a 

 word of praise for a splendid vase of 

 Radiance, and John Welsh Young, not 

 to be behind, came in with a fine show- 

 ing of Maryland. These were only a 

 few of the fine things on the second 

 day of the Fall Show. Totty's Mrs. 

 Shawyer, and Pierson's Milady were 

 both given certificates of merit. The 

 Mrs. Russell from Montgomery having 

 been given a silver medal last year 

 could but shine and stand pat. Hea- 

 cock's Johnson sent in a great vase 

 of Killarney from Roelof's. 



Miss Burk and Herman Van Gloden 

 gave us two wonderful miniature 

 model gardens. The amount of work 

 and ingenuity and imagination and 

 care that must have gone into these is 

 beyond compute. We trust the results 

 in the uplift of the public mind to 

 higher and better gardening will jus- 

 tify these strenuous endeavors. All 

 honor to them. But wouldn't the same 

 amount of genius and earnest effort 

 tell better in other directions? This 

 is not a criticism — only a thought. 

 For instance, let them show the multi- 



tude how to make a bare and unin- 

 teresting front or backyard look beau- 

 tiful and artistic with a few well ar- 

 ranged plants, shrubs, etc., and green 

 sod without nick nacks and alongside 

 a sample of the neglected. That 

 would be an object lesson that would 

 mean something and bear good fruit. 

 And that's what horticultural societies 

 are for. Raree-shows can be found 

 for a nickel anywhere and they are 

 worth about one-millionth of that im- 

 portant coin. A horticultural society 

 should keei) clear of that stratum in 

 human affairs. 



Visitors: Philip Breitmeyer, Detroit, 

 Mich.; J. A. Muller, Julius Roehrs Co , 

 Rutherford. N. J.; J. H Th- mas, 

 Bowers, Del.; C. B. Knickman. N. Y.; 

 E. C. Marshall, Keni.ett Sq.. Pa.; 

 Wallace R. Pieison, Cromwell, Conn.; 

 Fred Burki, Pittsbuigh. Pa ; James 

 Brown, Coatesville, Pa.; W. H. Vance, 

 Wilmington, Del.; John F. Horn, Al- 

 lentown. Pa. 



ST. LOUIS NOTES. 



Leroy Smith, vice-president of the 

 J. F. Ammann Co., at Edwardsville, 

 made an announcement that he had 

 been a married man since last July, 

 having then married Miss Ida Epps at 

 St. Charles. Mo. Mr. Smith will take 

 up a residence at Edwardsville with 

 his bride. 



Robert Thomson, the local green- 

 house builder, is building two houses, 

 30 X 100, for John T. Millegin at 

 Crescent, Mo., where the latter has 

 1000 acres of land. Mr. Millegin says 

 that if these are a success he will 

 order a large range — perhaps 100,000 

 feet — and grow for the St. Louis mar- 

 ket. John Himmer, Jr., has charge 

 of the few small houses built some 

 time ago for private use. Mr. Mille- 

 gin is a gentleman with enormous 

 capital. 



Visitors: Oliver Crissman, Punxu- 

 tawney. Pa.; Arnold Ringier, repre- 

 senting W. W. Barnard Co., Chicago; 

 F. J. Farey, representing M. Rice & 

 Co., Philadelphia; F. J. McPheron, 

 Litchfield, 111. 



Ellis McLean & Co. have opened a 

 retail flower store at 1061 Linn street, 

 Cincinnati, Ohio. 



