740 



HORTICULTURE 



November 30, 1912 



IT is surprising to find how florists locate their business. Some towns are as completely overloaded with florists as 

 some are devoid of them. There are a few good towns in the V. S. A. without the proper kind of florists. I once 

 called nn a florist in a western town, because of an inquiry for bulbs. The town was large enough to support 

 a good business, but after I had gut on the scent and located my man, my first inclination was to get away and 

 forget it. Upon second thought, however, I broke into the silent monotony. The greenhouses were old style — the 

 kind with brick walls, which made them look like a cn.ss between a pickle factory and a penitentiary. The pro- 

 prietr;r suited the place. About the only shape he had was Lis Adams-apple, and that was hid largely by his beard, 

 which he wore, I presume, because his wife bought his neckties. He was a nice old fellow and all that, but was not a 

 berefit to the business. He grew Callas, and other greenhouse junk in the bnlb line, all mixed in with *'piuks" and 

 !ettu< e, and on the whole U was one of those places which are a disgrace to the trade — just an old business barnacle. 

 There are many good towns ready for lily florists to move into. There are also many towns overloaded, ready for 

 live florists to move out of- There are good towns and bad towns. The good towns are generally made good towns 

 by enterprising florists, and the best way to make a good florist town is to keep good flowers and get good prices. 

 There Is nothing which will kill a town quicker than cut-priced florists, because flowers are largely regarded as a 

 luxury, and there is no such thing as a cheap luxury. Cheap prices for cut flowers does not pay anyone — ^does not 

 increase trade enough to make the difference — and as an advertisement does not pay as well as the same amount invested 

 in the daily newspapers. Good Powers, at reasonable prices, is what makes good flower towns. Good bulbs to produce 

 good flowers at reasonable prices, is what makes good profits for the florists. HORSESHOE BRAND LILY BULBS 

 are good bulbs— try them. Write now. 



COLD STORAGE'GIGANTEUM 



size 7/9 $5.25 per box of 50 bulbs 



" 7/9 $7.25 per box of 75 bulbs 



" 7/9 $8.50 per box of 100 bulbs 



" 7/9 $20.00 per box of 300 bulbs 



" 8/10 $12.00 per box of 100 bulbs 



" 8/10 $23.00 per box of 250 bulbs 



All packed in Japan, especially for storage purposes. 

 Above prices include storage charges up to September 1st, 

 1913. F. 0. b. cars New Yorls. 



Delivery any time during 1913. 



RALPH M. WARD & CO. 



Not How Cheap 

 But Bov Oood 



THE 



71 MURRAY STREET, 



LILY HOUSE 



NEW YORK. 



MRS. GEORGE SHAWYER 



Since Oct. 20th, this rose has been awarded seme FOURTEEN FIRST 

 CLASS CERTIFICATES and a SILVER MEDAL at the New York 

 Horticultural Show. 



No otiier Rose has ever done this in two weeks and "Shawyer," is still going strong. 

 Come and look it over growing in the house. 



"CARNATIONS" 



COMMODORE, NORTHPORT, SALMON QUEEN and ENCHANTRESS 

 SUPREME. All splendid varieties in their respective colors. 



"CHRYSANTHEMUMS" 



Yes ! Our usual list of Wells-Pockett Novelties, also a list of Novelty Singles, 

 such as Josephine, Joan Edwards, etc., etc. 



1 CHARLES H. TOTTY 



MADISON, N. J. 



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