826 



HOETICULTUEE 



December 14, 1912 



A SHIPPING CENTRE 



Albany, New York, is the logical distributing centre for a very large 

 flower consuming section. Facilities for transportation, north, east, 

 south and west are unexcelled, and when to this fact we add a first 

 class supply and a thorough knowledge of the wholesale flower shipping 

 trade, you can understand that 



the Albany Cut Flower Exchange 



is well equipped to fill a demand, much of which in the past has been in- 

 differently cared for. So if you want 



Flowers, Greens or Supplies for the Holidays or Any Other Time 



the right place, the right goods, the right service at the right time, are now 

 at your disposal. Order Early and you can include all the popular Roses and 

 Carnations, Lilies, Lily of the Valley and other Bnlb Stock, Poinsettias, Violets, etc., 

 also fine Holly and all Christmas Greens. 



THOMAS TRACEY. Mgr. Albany, n.y. 



THE HUMORS OF THE PUBLICITY 

 CAMPAIGN. 



We have been very much enter- 

 tained in attending the meetings of 

 the committee of twenty appointed by 

 the Florists' Club of Philadelphia to 

 consider the matter of trade publicity. 

 Of course, the committee itself grew 

 out of the work in the same line 

 started by our brothers In New York 

 and from letters sent to our club by 

 them. 



Well, the committee of twenty was 

 appointed by President Thilow and, 

 headed by Samuel S. Pennock, got 

 to work. Then the fun began. Every 

 one of the fwenty had a different idea 

 of what publicity meant and how to 

 get it. A ten-volume, five-hundred- 

 page cyclopaedia wouldn't be too 

 large to cover the ideas advanced 

 by the aforesaid twenty. For in- 

 stance — one member said that all the 

 newspapers of the country would be 

 glad to print anything the committee 

 might send them — and, not only that, 

 but to pay for same as well. 



Another member got howled down 

 because he said that all editors sniffed 

 suspiciously at free gifts and were 

 accustomed to refer same to the ad- 

 vertising department — at space rates. 

 What! reject educational truths like 

 what we can give them Instead of the 

 buncombe they print and pay good 

 money for? The idea!! Why, man, 

 you're a fool! You don't know what 

 you are talking about! 



Our private opinion is that the 

 movement is not on the right track. 

 Advertising Is a personal proposition 

 and is not susceptible to community 

 treatment, except in a limited way, 

 such as the Holsteln Club, the Ameri- 



can Beauty Club, or something like 

 that. To expect the Plymouth Rock 

 Club or the Mushroom Growers' Club 

 to pay the advertising bills of either 

 of the aforesaid seems an absurdity. 

 Yet that is practically what the new 

 publicity campaign of the florists' 

 trade means so far as we can see at 

 present. 



A few are asked to pay for adver- 

 tising the many, and no thanks for it. 

 either. G'wan! Wake up! 



GEORGE C. WATSON. 



Youngstown, O. — The greenhouses 

 of John Walker at Thornton and Lo- 

 gan avenues, were damaged by a run- 

 away trolley car on December 5. The 

 car was coming down a grade and left 

 the rails at a curve, crashing into the 

 ends of the greenhouses. 



PERSONAL. 



Allen Gerling, formerly employed in 

 Chicago, 111., is now with the Spokane 

 Florist Co., Spokane, Wash. 



Benjamin Cull, formerly gardener 

 on the Zabriskie estate, Newport, R. 

 I., has gone to Galveston, Texas, 

 where he will go into business for 

 himself. 



New York visitors: J. K. M. Li. Far- 

 quhar, Boston; Thomas Roland, Na- 

 hant, Mass.; R. E. Loeben, Glovers- 

 ville, N. Y. ; H. Brown, Richmond, Va. 



Boston visitors: Mrs. J. M. Gasser 

 and Mrs. Bartels. Cleveland, Ohio; J. 

 J. Karins, representing H. A. Dreer, 

 Philadelphia, Pa.; Wm. H. Hay and 

 Ed. Guernay. Montreal. Canada; J. 

 Kopelman, Providence, R. I. 



Cut Flowers for Christinas 



With new store, centrally located ; improved facilities ; more 



growers ; ample supplies of all staples in cut flowers, 

 Messrs Berger Bros, solicit your orders for Christmas trade. 



ROSES VIOLETS ORCHIDS 



CARNATIONS VALLEY GARDENIAS 



Everything in season. Long Experience. Careful, conscicntioui service 



QBi^ BERGER BROS., 



140 North 



Thirteenth St. 



Note Our 



New Address 



WHOLESALE 



'rrc'R^T Philadelphia, Pa. 



