December 28, 1912 



HORTICULTURE 



917 



from it." Said I, "You publish it and 

 I will give you a paid ad. besides and 

 I will give you every cent of what I 

 sell from both." He accepted. I 

 never got even a nibble. Why? It 

 takes a good deal of pounding to 

 break the ice. 



I placed an ad. in our leading agri- 

 cultural paper. It cost $250. I got 

 one lonely $8 sale from it. In another 

 prominent paper I put $300 and got 

 $30 out of it. Why? People were 

 not familiar with the stock advertised. 

 The editors were too fearful of blind 

 ads. to give space for needed articles. 

 Did I send any more ads. to these 

 papers? Nay verily, and I will not 

 until they get their eyes open. They, 

 by their narrow policy are killing the 

 fabled goose. On the other things 

 they are all right. Take the hen. 

 How they have magnified and glori- 

 fied her, and made a queen of her. 

 Take up any agricultural paper and 

 column follows column. There is line 

 upon line iteration and reiteration. 

 Direction following direction till the 

 wonder Is how the poor hen gets a 

 chance to lay an egg. But she does 

 and the more she lays the higher the 

 price. And the proud rooster from 

 early mom till dewy eve sounds the 

 praises of his harem. And the editor 

 turns in and crows to beat the rooster 

 and then cackles to beat the hen. 

 What tons upon tons of literature the 

 hen gets! What a pity that just a 

 little of the attention and affection 

 given her could not be transferred to 

 these queens of loveliness, the peony, 

 the iris, the phlox and the columbine! 



Our editors have added millions of 

 dollars to our dairy interests by show- 

 ing the difference between poor and 

 good cows. Two farmers live side by 

 side. One keeps twenty cows, the 

 other has only eight, but he sells more 

 milk and butter than the other. The 

 queens of the dairy have come to the 

 front. They and their progeny bring 

 fabulous prices because they are 

 worth it. We need the same atten- 

 tion the cattle receive. It will pay. 

 Millions of dollars are held in abey- 

 ance for iack of information. Besides 

 our ornamental shrubs and perennials 

 there are two trees which are going 

 to push their way to the front. They 

 are the Japanese and Chinese tree 

 lilacs. They are trees. They bloom 

 in June. I like the Chinese the best. 

 There is one in front of my house, 

 sixteen years old from seed, which is 

 seven inches through a foot from the 

 ground and twenty feet tall. It was 

 flooded with a great mass of snowy 

 white, honey-scented flowers. Thou- 

 sands of seedlings are now being of- 

 fered at $5 per hundred but the reply 

 comes "no call for them." 



The nurseryman should help along 

 the advancing wave which is surely 

 coming. He should buy and plant 

 hardy things of real merit and get ac- 

 quainted with them and have his 

 agents understand them also. He 

 should insist that papers that carry 

 his ads. should enter on a campaign 

 of publicity and give the front yard as 

 good a show as they do the barn-yard. 



Imp Soap Spray 



iCflFective one ti> tliirty-tno. 



Single gallons, $1.50 



Eastern Chemical Company 



^isSS^Si^^ 



kflNURES 



You1l Find WIZARD BRAND MANURE 



mighty convenient and valuable to you during 



the next few months. 



Bad weather makes the rough manure pile a nasty 



as well as expensive source to depend on. 



Wizard Brand Sheep or Cattle Manure, pulverized 



or shredded, in 100 lb. bags, but takes but little 



room in your store house and you are prepared 



for any emergency or need. 



Think it over. Get your order in right away and 



be on the safe side. Specify Wizard Brand to your 



supply house, or we ship direct promptly. 



THE PULVERIZED MANURE COMPANY 



31 UNION STOCK YARDS, CHICAGO 



USED FROM OCEAN TO OCEAN FOR 29 YEARS; 

 Sold by Seed Deaders of Annerica. 



Saves Currants, Potatoes, Cabbage, ]>IelonN, Flowers, Trees 

 and Shrubs from liibccts. I'ut up in popiihir ij:ickaf:ies at popular 

 prices. Write fnr frr".' pamphlet on Rntrs and IJIis^Iits, etc., to 



B, HAMMOND, - Fishkill-on-IIudsoii, New York. 



ND ODOR Af^kJUW 1 AMlUCi '^OPOiSON 



tafriBtatd inder tfei InsecUclili Act. 1910. Snlsl Ho. 321 

 Save your plants and trees. Just the thing for 

 Greenhouse and outdoor use Destroys Mealy 

 Bug, Brown and White Scale, Thrip, Red Spider, 

 Black and Green Fly, Mites, Ants, etc. without in- 

 jury to plants and without odor. Used according 

 to directions our standard Insecticide will prevent 

 ravages on your crops by insects. 



Non-poisonous and harmless to user and plant. 

 Leading Seedsmen and Florists have used it with 

 wonderful results. 



Destroys Lice in Poultry Houses, Fleas on Dogs 

 and all Domestic Pests. Excellent as a wash for 

 dogs and other animals. Relieves mange. 



Effective where others fail. 



H Pint • • 25o| Pint - - 40oi Qnarl • - 75o 



% Gallon, 11.25 t Gallon, 12.00) 5 Gallon Gao, 19 



;iO Gallon Can - - S17.S0 



Dilute with water SO to ^o Parts 



For Sate by Seedsmen and Florists' Supply Houses 



li you cannot obtain this from your supply house 

 write us direct 



Lemon Oil Company Depi. K 



tM W. Lexinsten St., Baltlmora, Md. 



Directions en every package 



Green Flies and Black Flies Too are easy 

 to kril with 



BRAND 



Tobacco Powder 



For fumlgatlDS or dnstlng. 93.00 per 



bat, 100 lbs. Write for free >aiBple«. 



Money with ord«r. 



Interstate .Tobacco Co., 



1397-1399 Ave!li NEW YORK 



Money refunded if not satisfied. Beware oj 



imitations. Territory open for live Jobbers. 



Write for prices. 



The Recognized Standard Insecticide. 

 Not a cure-all but a specific rcmedj 

 (or all sap sucking Insects Infeotlng 

 plapt life such as green, black, whlto 

 fly. tbrlps, red spider, mealy bng and 

 soft scales. 



yi.OO per Quart, fi.60 per Gallon. 



mmrni 



An infallible remedy for mildew, rust 

 and bench fungi. Unlike Bordeaux and 

 lime .tnd sulphur it does not stain the 

 foliage but cleanses it. 



^^e■9lVlll^■E 



A soil sterilizer and vermicide. De- 

 stroys eel, cut, wire and grub wormi. 

 maggots, root lice and ants. Used one 

 part to 400 parts water. It does not In- 

 jure plants, but protects your cropi 

 against ravages under the soil. 



$1.04 per Quart. $3.00 per Gallon. 

 All are spraying materials and are 

 effective In the greenhouse and In tke 

 garden. 



FOR SALE BY SEEDSMEN. 



Aphine Manufacturing Co., 



Madison, 

 N.J. 



Manufacturers of Agricultural Chemicals 

 M. C. EBEX«, General Hanaffer. 



Cocoanut Fibre Soil 



Trees niulclied with this article will 



srow larger fruit, l»etter color, and 



ripen more uniformly than by any 

 other means. We have proved it. 



20th CENTURY PLANT FOOD CO. 



27 & 29 OCEItN ST., BEVERLY, MASS. 



In ordering good* plaoMe add " I *mo 

 it in "HORTICULTURE." 



