Dei-i'i]]licM- 111. Iii2(l 



HARDWOOD RECORD 



71 



OUR TREMENDOUS INVESTMENT 

 ASSURES QUALITY 





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The photograph at the bottom of this 

 page gives an idea of the heavy invest- 

 ment necessarv to successfully loa; hard- 

 wood timber on a permanent southern 

 operation. It is part of our many miles 

 of standard gauge logging track. De- 

 lays due to improperly maintained 

 trackage could prevent a consistent sup- 

 ply of logs; therefore this spur line is 

 kept up as carefully as any main line 

 road, all of which means a steady pres- 

 sure of expense. 



The heavy timber resource behind 

 our Deering, Mo., operations guaran- 

 tees a sufficiently long time supply to 

 warrant our heavy investment in the 

 right kind of equipment. And just as a 

 matter of business common-sense, we 

 believe in holding old customers by 

 adopting every possible means for in- 

 suring perfect quality and service. 



Thus, we are safe in putting the 

 stamp of guarantee — our trademark — on 

 every piece of lumber. The best assur- 

 ance and the fullest possible measure of 

 i-»» value is found in the fact that not a 

 single board is picked out of anv grade, 



Wisconsin Lumber Company 



Chicago, Illinois 





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