December 25, 1920 



Hardwood Record — ^Veneer & Panel Section 



31 



Veneer Will Be Nationally Advertised 



National Veneer and Panel Manufacturers' Association Also Decides to Establish Grading and Inspec- 

 tion Bureau; Annual Convention Held 



Defying the present dearth of business and expressing a Tully Company, Memphis, retiring president, named to 



courageous confidence in the future prosperity of the consider the campaign and return recommendations to 



veneer and plywood industry, a nation-wide campaign the meeting. Mr. Home, Mr. Knight and H. Brooke Sale 



of advertising was determined upon by the National of the Hoffman Bros. Company, Fort Wayne, Ind., served 



Veneer & Panel Manufacturers' Association, assembled with Mr. Worland on this committee. The meeting 



in annual convention at the Congress Hotel, Tuesday, Dec. pledged its unanimous support to the campaign, following 



14. The campaign will be directed toward the develop- the appointment of this committee. 



ment of new and extension of old markets for veneers and During the afternoon session the members of the asso- 



plywoods and at the same time seek to so educate the ciation received further enthusiasm for the campaign from 



public as to disabuse its mind of the foolish prejudices a talk on the advantages of such advertising given by 



which still linger against the name "veneer. " The public Murray Springer, of Crosby-Chicago. He declared that 



will be taught to understand that 

 veneer does not mean an inferior and 

 substitute product for something of 

 superior quality, but that it has its 

 own particular functions and that 

 these functions are the best. The 

 public will be told, as in the case of 

 furniture, that a properly constructed 

 article having veneer in its construc- 

 tion is thereby made more durable 

 and more ornamental than if it had 

 been of solid workmanship. Nevkf 

 fields for the employment of ply- 

 wood as an engineering material will 

 be searched out and exploited. 



The new president of the organiza- 

 tion, J. T. Home, of the J. T. Home 

 Veneer Company, Tuscaloosa, Ala., 

 appointed a committee comprising 

 E. E. Hemingway, Wisconsin Tim- 

 ber & Land Company, Mattoon, 

 Wis. ; G. O. Worland, Evansville 



The New President — J. T. Home 



no similar campaign had ever failed 

 and told the veneer and plywood 

 manufacturers that he did not see 

 why they should not reap great bene- 

 fit from the campaign, provided it 

 was intelligently planned and di- 

 rected. As an example of what 

 might be done, he cited the really 

 wonderful returns the cypress and 

 gum manufacturers had received 

 from the national educational cam- 

 paigns which they conducted. 



Establish Inspection Bureau 



Another matter of large impor- 

 tance accomplished by the conven- 

 tion was the establishment of a na- 

 tional grading and inspection bu- 

 reau, which will adjust disputes 

 arising between members of the 

 association and their customers over 

 the specifications of orders delivered. 



Veneer Company, Evansville, Ind.; C. B. Allen, Allen- The bureau was authorized through the adoption of recom- 



Eaton Panel Company, Memphis, Tenn. ; E. V. Knight, 

 New Albany Veneering Company, New Albany, Ind. ; and 

 Howard S. Young, of Indianapolis, Ind., secretary of the 

 association, to work out the details of the advertising 

 campaign and put it into operation. The committee was 

 named immediately after Mr. Home's election by ac- 

 clamation at the annual banquet in the French room of the 

 Congress Tuesday evening. The committee personnel was 

 selected with a view to representing the various wood 

 divisions of the association. 



The cost of the campaign will be met through an assess- 

 ment of one-tenth of one per cent on the gross annual cut 



mendations made by Mr. Allen, reporting as chairman of 

 a committee named by President Anderson. Mr. Allen 

 recommended that a grading and inspection bureau be 

 established by a committee of five (appointed by the presi- 

 dent) with power to act; that the committee employ an 

 inspector, or adjuster; that all members of the association 

 print on their stationery the announcement that they are 

 members of the National Veneer & Panel Manufacturers' 

 Association, and that the official inspector of the associa- 

 tion will settle all disputes on grades and quality of stock 

 betw^een members and their customers; that no veneer or 

 panel manufacturer not a member be permitted to use this 



of the membership of the association, the cut of 1920 to be announcement; that the inspector be guaranteed a remu- 



the basis. This was determined by a motion carried at the neration of $2,500 a year, and that his salary and other 



Tuesday afternoon session. expenses incident to the making of an adjustment be 



Mr. Worland brought up the question of the national paid by the losing party to the dispute, 

 advertising campaign and served as chairman of the com- Mr. Allen explained that it is not the intention of the 



mittee of four which S. B. Anderson, of the Anderson- inspection bureau to establish national grading rules but 



