40 



Hardwood Record — Veneer & Panel Section 



February 10, 1921 



J. J. NARTZIK 



INCORPORATED 



GENERAL OFFICES 



1966 MAUD AVENUE and warehouse 



MILLS 



GKANO RAPIDS, MINN. 



DBS ARK, ARKANSAS CHICAGO CHICAGO 



Rotary Cut Veneers 



and 



Panels 



CARLOAD LOTS OR L. C. L. SHIPMENTS 



FURNITURE manufacturers and factory buyers who insist on 

 having high quality veneers should send us their orders. We 

 are specialists in Northern Veneers. 



We also manufacture Northern Pine, Spruce, Hemlock, Cedar 

 Posts and Poles, Lath and Shingles, which we ship in straight 

 cars and cargoes or mixed with our "Peerless Brand'* Rock 

 Maple, Beech or Birch Flooring. i,\( (^in /'ii. rt 



The Northwestern Cooperage & Lumber Company 



Chicago Offices: 81Z Monadnock Block GLADSTONE, MICH. ^1.^^;^. posterity as an heirloom worth treasuring. 



Teaching the Essentialness of Good Furniture 



On a scale never before conceived arrangements are 

 being made by the leaders of the furniture manufactur- 

 ing industry of the coLintry to enlighten the American 

 public as to the essentialness of good furniture. Through 

 the medium of the periodical and daily press, booklets 

 and other direct advertising methods, the furniture manu- 

 facturers will conduct a three-year publicity campaign 

 throughout the nation. This will be the first organized 

 effort of the makers of furniture to establish direct con- 

 tact with the great family of furniture users. It is hoped 

 by this contact, according to an explanation given by 

 Wm. B. Baker, secretary of the National Association of 

 Chair Manufacturers, to turn the minds of the people 

 back to the home, and demonstrate to them the happiness 

 that may be derived from a more comfortably, more sub- 

 stantially and more artistically furnished home. It will 

 be their purpose to reawaken the love of the home, from 

 which the people have more or less turned in their devo- 

 tion to automobile joy rides, the syncopated lure of Jazz 

 and the blood-and-thunder and custard pie cinema plays. 

 The public will be shown how much better it is to spend 

 their money on such enduring values as good furniture, 

 than on the foolish and temporary pleasures. They will 

 he made to understand that in buying a good piece of 

 furniture they will acquire an article that will give them 

 pleasure throughout their lives and may be passed on to 



The Mengel Company 



has operated its own mahogany 

 camps in the tropics for twenty 

 years, in order to offer the trade, 

 lumber and veneer, manufactured 

 from a uniform supply of fresh 

 and selected logs. 



These operations are perfomied by 

 no other manufacturer of ma- 

 hogany lumber and veneer in the 

 world. 



INCC'fiPCRATED 



I^OI^ISVILLE, Ky. 



THE PAST AND PRESENT IN MAHOGANY 



The furniture makers believe, Mr. Baker said, that 

 this advertising campaign gives them a great opportunity 

 not only to create a permanent market for furniture in 

 good taste, but to improve the culture of the American 

 people. "In the past the people of our country have 

 thought too little of furnishing their homes in a way the 

 homes of intelligent people should be furnished; that is, 

 with an eye to enduring values, dignity and artistic har- 

 mony," he said. 



The campaign ■will be very thorough, and will include, 

 descriptions of the basic values of the cabinet woods, 

 proper methods of manufacture, the period designs and 

 their historical development as well as descriptions of 

 ideal domestic interiors. In short, the essentials of good 

 furniture will be taught from the raw material to the actual 

 arrangement in the home. One appeal will be made 

 direct to the retail salesman, so that he may better under- 

 stand the product he sells and intelligently direct the 

 choice of his customers. The other will be addressed to 

 the buyer, so that he may know how to insist on the best 

 in furniture. It is expected that the retailer will join 

 with the manufacturer in subscribing the necessary funds. 

 The promoters hope to start the campaign this year and 

 plan to spend approximately $250,000 the first year. 

 Subscriptions will be sought among the manufacturers of 

 furniture without regard to association alignment; that is, 

 the subscriptions will be made by individual firms. 



