54 HARDWOODRECORD 



Hardwood Consumers' 

 Requirements for 1915 



The business depression of the past year has compelled 

 the woodworker to economize wherever possible. He has 

 tried to save money by looking for the cheapest raw material 

 that would meet his requirements. As a result, changes in 

 kinds, grades and dimensions of hardwoods used for 1915 

 will be more marked and widespread than ever. 



The most effective sales corps is the one which has most 

 complete knowledge of customers' needs — a mediocre sales- 

 man with this information can make a better showing than 

 the class A man who hasn't it. 



A $40,000 investment in collecting and compiling just 

 this information proves to us that no company can afford to 

 individually maintain such a service on a thoroughly effective 

 basis. We offer you the opportunity of protecting your sell- 

 ing investment by providing it for you — all filed for quick 

 reference and instant use. 



It is now being corrected throughout for 1915 changes 

 and will be ready for use in revised form in a couple of weeks. 



Don't overlook this chance of making the work of your 

 sales department more effective at very little cost. 



WRITE FOR PARTICULARS 



Hardwood Record, Chicago, in. 



The revised information is of course most effective while fresh 



Till 



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