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HARDWOOD RECORD 



necessity of meeting advancing costs. The services of a railroad 

 expert were recommended. His duties would consist in figuring out 

 transportation problems for lumber shippers, showing how to save 

 in freight and how to improve the service in other ways. Mr. Hines 

 expressed his conviction that the lumber business generally would 

 be helped by the organization of the Southern Pine Association. 



President Goodman called on Enos Colburn of Green Bay, Wis., 

 who told of methods of manufacturing birch for interior finish. Mr. 

 Colburn said that these manufacturers should put up their birch in 

 such a way that the interior finish companies can buy stock directly 

 suitable for finish as they now have to carry much more lumber 

 than it would be necessary for them to buy if they could get dimen- 

 sions 6, 8, 10 and 12 feet in stock sizes to conform to the require- 

 ments of interior finish manufacture. His paper contained a great 

 many technical suggestions that should prove valuable to birch manu- 

 facturers. 



Timber Utilization 



O. T. Swan of the Forest Service spoke on the subject of timber 

 utilization, in which he reviewed the statistics that have been com- 

 piled by the government with a view of analyzing production and 

 ■consumption of various types of lumber in all classes of consuming 

 institutions. He told of the valuable information contained in this 

 analysis, which would serve as a most effective basis on which to lay 

 out an intelligent trade campaign to work up trade in industries in 

 which certain woods have not found their market as yet. 



Cost of Timberlands 



C. H. Worcester not being present, R. S. Kellogg read his val- 

 uable paper on ' ' Cost of Carrying Timberlands and Its Relation 

 to the Lumber Market," which appears in full on pages 22-25 of 

 this issue. 



Advertising Committee Report 



With M. P. McCullough, chairman of the advertising committee, 

 in the chair there followed a general discussion of the advertising 

 campaign with report of the advertising committee, the consensus of 

 opinion being very strongly in favor of the continuance of the work 

 which has proven its value as a paying investment. The report 

 follows : 



Report of Advertising Committee 



We have passed through a very trying year ; one In which an unusual 

 amount of red ink has been used, therefore, to realize that our advertis- 

 ing has been of benefit one must see the actual results as evidenced by 

 the records in our secretary's office. Your committee is thoroughly 

 convinced that this feature of our association work is a paying invest- 

 ment, and we are positive that with the experience of the last twenty- 

 seven months greater results will be possible in the future. 



As a whole, the lumber manufacturers have not been advertisers to any 

 extent, and tbci-c is no question tbal our business is snlTerinj; greatly 

 on account of the active and extensive publicity of the so-called sub- 

 stitutes. We ask you to caref;jlly consider the paper that has been 

 given on this subject by Mr. Kellogg. We must realize that no longer 

 does the consumer of lumber come to the manufacturer as in years past, 

 and that we, therefore, must advertise to him in a general way in 



addition to the personal efforts of each Individual to market his particular 

 stock. 



The results obtained by the advertising of our association have been 

 somewhat at the expense of the manufacturers of otber woods in other 

 parts of the country, and it is now very apparent that instead of 

 "knocking" one another we must pull together to offset the inroads being 

 made in our business by the substitutes. We frankly acknowledge that 

 in many places it is not advisable to use lumber, notwithstanding the 

 fact that in the past we may have had that business, yet, due entirely to 

 unscrupulous advertising, many unworthy substitutes have temporarily 

 replaced wood. To overcome the effects of their unfair methods and to 

 promote the use of lumber the Forest Products Federation is being 

 formed. It is our belief that this federation should have the unqualified 

 support of our association. 



During the past year we have made exhibits at the Wisconsin state 

 fair, and at four county fairs in the state ; the results being very satis- 

 factory. We had a more complete exhibit at the meeting last week of 

 the Northwestern Lumbermen's .Association, and Mr. McDonald, who was 

 in charge, will give you his report on It. It is our plan to exhibit at 

 as many of the local fairs as possible during the coming season, as well 

 as before the retail lumber dealers. 



We do not believe it policy to go into detail in tins report regarding 

 our campaign as we have it mapped out, but we will welcome an oppor- 

 tunity to show our members the work we are doing and the results 

 that are being obtained. From October 1, 1912, to April 1, 1913, we 

 used our total appropriation for that period of $4,100. From April 1, 

 1913, to April 1, 1914, our expenditures were $4,600. You allowed this 

 committee $7,000 for the year ending March 31, 19ir>. and we will have 

 a small balance on hand at that time, which, however, will be needed 

 to take care of the replies to this last year's campaign. 



We have plans for the 1915 work along much the same lines as in 

 the past, and we ask you for a definite appropriation of $7,000 ; the same 

 amount as last year. 



It may be much harder for all of us to meet this cost this year, yet 

 we are satisfied that this dep.Trtmont of our association work is a 

 necessary one and that it will be impossible to carry on the work to 

 advantage with a less amount. Of course, effective advertising can be 

 carried on for less money but we do not feel that it would be advisable 

 to cut down the appropriation. 



This coming season twenty cents per M will be used in advertising 

 cypress. About $] 00,000 will be used by a small group of northern lumber 

 manufacturers, and a like amount is planned for by the new yellow 

 pine association. Only a few of the lumbermen are planning larger 

 and greater campaigns for this year, and as we have a product that 

 has merit we can well afford to advertise it. 



R. 8. Kellogg requested an appropriation of $100 to help defray 

 the expense of the coming massmeeting of the Forest Products Fed- 

 eration at Chicago. This was appropriated immediately. 



Then followed a discussion on the advisability of carrying an 

 exhibit of yard lumber and a discussion on the advisability of fol- 

 lowing up inquiries from the advertising campaign by personal call. 



An emphatic protest was entered against the habit of the local 

 railroads buying construction material from other states at a dis- 

 tance, and on motion it was decided to address a letter of protest to 

 the presidents and purchasing agents, signed by the president and 

 secretary of the association, against this method of doing business. 



R. B. Goodman, president, requested a resolution on the establish- 

 ment of a sales agency to take over the sale of birch of the smaller 



CIIAItT SHOWING VAIUATION IN YELLOW PINE AND HEMLOCK PniCES. 



