rtober 10. 1S»18 



HARDWOOD RECORD 



Itcanlbedone 



THE "chicken" in the lumber business is the price bargain. Remember, no matter 

 how alluring the bargain, the chances are the man who offers it is either a well 

 posted manufacturer who knows his costs and is going to make up in grade or service 

 what he loses on price, or he is so poorly posted that he knows neither cost nor the 

 fine points of proper manufacture and has no facilities for giving you service. 



As a general thing the lumber trade today is well enough posted on costs to 

 know that it cannot sell much below prevailing markets without losing money. You 

 can't expect a man to give you GOOD lumber and lose money on it. 



We believe we know our costs and aim to give you every last cent of benefit in 

 quality and service. We keep 15,000,000 feet of fine stock constantly on our mill 

 yards — every board of it made in one thoroughly efficient plant and coming from 

 the same tract of St. Francis Basin hardwoods. 



The real bargain is the purchase that satisfies. Write for A New Idea Stock 

 List and see what we offer for October. 

 AVI3CONSIN LUJYLBER CO. Sincerely, 



AU Three of Us Will Be Benefited if Yo 



^^^1. 



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