HARDWOOD RECORD 



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The picture's bonnty is its cliici' value. Tlie traveler must go 

 •If to find a scene more attractive, combinntions more plensinfj. 

 ..re artistic setting. Nature is absolutely unninrreil. There is 

 ■ •t a stick amiss or a stone turned; yet this photograph was taken 

 -.>m the porch of one of the best known hotels of Canada— the 

 ' inff Springs hot«l. 



The Keynote of the National Convention 



Tli; l.Al!AMt;)rNT TIIKMK m" the twelfth aiinu.-il convrntion of 

 t\w Niitional Lumber Manufacturers' Association, held in Chi- 

 ;;o on May 5 and 6, was mutuality. The theme was struck first 

 ■ 1 most forcibly by G. C. Longman in his talk on "The Man of It," 

 ,1 while his propoundments were more or less of an idealistic char- 

 ier, the spirit instilled was felt in most of the other addresses and 

 -cussions. although differently applied. 



Mr. Longman's application had more to do with the relations of the 

 1. plover and employe while the same thought as Fhown in the other 

 • iTorts was a decided tendency to see the other man 's side as between 

 ;umbernicn themselves. Boifing down the spirit of the discussions, it 

 can be seen that the realization of the necessity for mutual action 

 behind the effort to broaden the lumber market is general. 



This tendency was seen best in the support of a suggestion to 

 advertise wood coUectiveljr to offset the inroads of the substitutes, 

 in addition to maintaining the present methods of. competitive adver- 

 ••«ing of the various species themselves. 



The idea was carried ev^n further in so far as the relations of 

 ■:.? various factors in the trade are concerned; as, for instance, the 

 ivlation of the retailers with the mUlmen and other distributors. 

 It really seems that there will be definite and tangible remits following 

 along these lines — that there will be a definite advertising campaign 

 to set forth the advantages of forest products to follow up the ex- 

 position efforts and that compre.hensive methods will be adopted to 

 educate and co-operate with the retailer with the purpose of enlisting 

 him in the effort to boost lumber products as against substitutes. 

 Tliis is a big idea and if it is eventually worked, will go a long way 

 toward maintaining for lumber its legitimate markets. 



The Exposition 



T UST "WHAT IS THE FOREST PRODUCTS EXPOSITION and 

 J what does it mean is the question that was on the lips of many 

 Chicagoans during the past week — that is, it was a question until such 

 persons took the opportunity of viewing for themselves the remark- 

 able collection of visual demonstrations of utility of most of our more 

 prominent woods. 



The vast gulf of misunderstanding resulting from long standing 

 familiarity which has separated the layman from a proper apprecia- 

 tion of the distribution and supply, the manufacture and utilization 

 of the products of our forests, was an obstacle that was diflicult of 

 overcoming in gaining a proper publicity to the importance of the 

 exposition. 



The centuries' old use of wood in all lines of construction has 

 led to a false belief on the part of home builders and furnishers 



tliiit they vterv ulri'uily fnmilinr with nil there iii to know about wood; 

 hence, the rcninrknble diiiplnyii on exhibition nt the Coliseum In 

 Chicago were recoived with nn ndded np|irv<cintion and interest. 



It ran bo Miiid with entire trntlifulneMN that no other expoHitiou of 

 any chnrnctcr hui> nrouito<l Huch real interent nnd onthusinjim, and it 

 i» only to Im> regretted that the public in g<iieral did nut have tho 

 iinuHual and abHorbing rhornrter of the whow brought to itii Btt43ntion 

 in a more general way in order that all might rcalico it* unique 

 features nnd make arrangements in time to attend. 



As originnlly planned, the Forest I'roducts Kx|i08ition was eiuicn- 

 tially intended ns a public educational pro|>osilion and in thin measure 

 — tho gaining of the public attention — the effort ]irobably did not 

 come up to expectations. However, the entliUHinKm of thoie fortunate 

 enough to attend will mean a spreading of tho good work, a great 

 impetus to the interest in wood productti. 



It has iH'cn argued that tho exposition w..is a competitive advertising 

 proposition ;iiiioug the various woods themselves, but this ia not so. 

 In the first place, the only real good that could result from such a 

 show would come from actual exposition of woods in use. In tho 

 second place, such exposition could come only through individual 

 exhibits. No one can argue that the exhibits shown were not Bingu- 

 larly successful in attaining the object aimed at — the serious consid- 

 eration of the varied utility of wood by prospective builders of %'arious 

 structures. 



Everything argues for an even greater interest in the show when 

 it is set up in New York. It is merely to be hoped that the popular 

 interest will be successfully aroused before the fxposition opens its 

 doors at tlie (iraiid Central Palace. 



Merchandising — Vital Factor in Lumber Business 



THAT THERE HAS BEEN A DECIDED EVOLUTION in tho 

 lumber business in recent years, from a purely manufacturing 

 proposition to a combination of careful manufacturing methods and 

 increasing merchandizing study, is generally conceded. The absorbing 

 interest with which lumber manufacturers are now viewing the latter 

 field of effort and the general alarm at their shortcomings in that 

 direction is, however, just becoming really appreciated. 



Lumbermen, manufacturers and distributors of an old, supposedly 

 well-established commodity, have always enjoyed a naturally stimu- 

 lated market, a market opened up and broadened without any unusual 

 effort on their part. So long as the old order of things maintained, 

 all was well, but with the advent of the variety of substitutes and the 

 aggressive methods pursued by their exponents, conditions have been 

 turned completely over and the lumberman is now up against the dire 

 necessity of adopting methods equally aggressive in order to preserve 

 as far as possible the old market for forest products through taking 

 advantage of the infinite number of marketing possibilities that have 

 never before been considered. 



Lumber merchandizing has always been a proposition of big 

 sales — a mere filling of a naturally created and naturally stimulated 

 demand. Lumber merchandizing of the future will have ramifications 

 so broad and so varied that methods of an entirely different character 

 will be adopted. A start in this direction — a mere skeleton of what 

 is necessary was instituted at the meeting last week of the National 

 Lumber Manufacturers ' Association. The tremendous necessities and 

 ])0ssibilities there outlined make the task ahead seem of almost over- 

 whelming proportions. The spirit with which the new thought is being 

 accepted, however, augurs well for its outcome. 



Juggling With Figures 



IF THE DAILY PRESS has correctly quoted a recent report by 

 Joseph E. Davies, Commissioner of Corporations, figures have been 

 presented in a way to suggest juggling. In other words, official 

 government statistics dealing with lumber prices are very far from 

 those quoted. The commissioner's report in full has not yet reached 

 the office of Hardwood Record, and the comments which follow are 

 based on the assumption that the newspapers have quoted correctly. 

 The charge, stated briefly and pointedly, is that the National 

 Lumber Mantif acturers ' Association has raised prices of lumber; 



