HARDWOOD RECORD 



raod Lumber Association Stands First 



every month, through the columns of the Official Bulletin of the Association, a long list of Hardwood consumers 

 on whom it has obtained late and valuable information and which can be freely called for whenever wanted. 

 It also issues, periodically, the publication known as the CONSUMERS' REGISTER, which contains the tabu- 

 lated lumber requirements of hundreds of consumers in all sections. 



This Reporting Service as a means of keeping fully informed of the requirements, conditions and develop- 

 ments of the Hardwood consuming field and bringing our members directly in touch with the best buyers and 

 with fresh trade possibilities, is very efficient and in estimating the values of membership in the Association, it 

 should be considered in all of its several serviceable features. 



Our Mercantile Experience Excliange 



This is closely related to our Reporting Service — in fact, is an adjunct of it. The failure of many concerns 

 who engage in the Hardwood lumber business may be attributed to sundry causes, but it is well understood that 

 bad accounts are an important factor. It does not follow that a concern having a high financial rating will always 

 prove a profitable customer. Many such customers, because of arbitrary and unfair inspection methods, are as 

 undesirable as concerns lacking the necessary capital with which to carry on their business. Our Mercantile 

 Experience Exchange furnishes advance information on this class of concerns. The 900 manufacturers and 

 wholesalers comprising our membership are co-operating with us along this Hne and their experience, as shown 

 by their ledgers, affords information of a more confidential and dependable character than can be obtained from 

 any other source. 



Our Bureau off Publicity and Advertising 



has for its prime object the giving of publicity and prominence to the business operations of our members and 

 thereby promoting their sales. Our well-known Hardwood Directory, or BUYERS' GUIDE, is one of the 

 leading instruments of this department, which also issues various other publications having a large circulation 

 among lumber buyers throughout the United States and Canada. These official pubHcations serve to bring the 

 seller before the buyer in a very direct and authoritative manner. Furthermore, they are as beneficial to the 

 buyer as they are to the seller. "Well bought is half sold" holds quite as true of Hardwoods as of any other 

 commodity. Of our 900 members a majority are manufacturers of Hardwood, seeking a market for their output. 

 They consult the Hardwood Directory in sending out their stock lists and quotations. If your name appears in 

 this publication, it is bound to result in new and valuable connections for your purchasing department. 



The Cost off Membership 



And what does all this cost? A small sum certainly. You pay $25.00 initiation fee when you join and your 

 dues are but $50.00 per year. There are no assessments and there never have been any. Our by-laws forbid 

 them. Moreover, assessments signify indebtedness and this Association has no indebtedness. Every member 

 pays the same dues and receives the same service. There is no limited inner circle consuming the cream of the 

 benefits, leaving the skimmed milk for the outer majority. 



Under existing business conditions, there is now unquestionably greater need than ever for the protection 

 and service which a membership in this Association carries with it. Unjust kickers show themselves more fre- 

 quently and credits constantly demand a more careful scrutiny. Consequently, this is the time to put our claims 

 to the test. If they ARE true, a membership in this Association is something you can hardly afford to be without. 

 If they ARE NOT true, you owe it to the trade to demonstrate their falsity. 



DORMICK BUILDING, CHICAGO. 



