74 



HORTICULTURE 



January 17, 1914 



CLUBS AND SOCIETIES 



NEW YORK FLORISTS' CLUB. 



Monday night. January 12, the open- 

 ing meeting of the Xew Year saw a 

 splendid gathering of the representa- 

 tive men of all branches of floricul- 

 tural industry in and around New 

 York, in the cosy club room on 23rd 

 street. It was President Siebrecht's 

 last appearance in the roll of presid- 

 ing officer and before handing over 

 the gavel to his successor he made a 

 few brief but inspiring valedictory re- 

 marks, thanking the committees and 

 members for their loyalty and assist- 

 ance during the year. The new presi- 

 dent, Wm. H. Duckham, having been 

 escorted to the platform with stately 

 dignity by John Donaldson and Wal- 

 ter F. Sheridan, made a graceful lit- 

 tle speech, appreciative of the cor- 

 diality of his reception, and pledged 

 his best efforts for the welfare of the 

 club. Patrick 0"Mara then stepped 

 forward and on behalf of John B. Nu- 

 gent and with characteristic elo- 

 quence presented the president with 

 a handsomely engraved ivory gavel 

 which was accepted with words of 

 due appreciation. Then were severally 

 installed the other officers, after 

 which resolutions of condolence on 

 the death of Mrs. Warendorff were 

 read by Mr. Guttman and the yearly 

 reports were read by the various 

 officers. From the treasurer's report 

 it appeared that the club has a cash 

 balance in bank of $5,703.71. The sec- 

 retary's report showed the list of 

 members to number 423 at the pres- 

 ent time. Five new members were 

 added and seven more proposed. A 

 vote was recorded endorsing W. H. 

 Maynard as a candidate for the posi- 

 tion of Commissioner of the Bronx 

 Parks. Adolf , Affiliation Farenwald 

 of Roslyn, Pa., was called upon for 

 remarks and responded in acceptable 

 style. 



After a recess, L. W. C. Tuthill 

 gave the promised talk on Advertising. 

 It was crisp, epigramatic and keenly 

 convincing. He took the ground that 

 the time was not far oft when the pro- 

 ducers would have to unite in a gen- 

 eral publicity campaign to better ac- 

 quaint the public with their goods. 

 Referring to the various kinds of ad- 

 vertising, profitable or otherwise he 

 «aid: "It isn't the quantity of noise 

 you make, but the kind of noise." 

 Max Schling followed Mr. Tuthill in 

 Tiis own inimitable style. His ap- 

 proved form of advertising for the re- 

 tail florist was to talk through his 

 work and his art, first, last and al- 

 ways. Then came M. C. Ebel with his 

 views which coincided closely with 

 those expressed by Mr. Tuthill. Wal- 

 lace R. Pierson followed with a criti- 

 cism of the methods pursued by the 

 florists' trade papers and what he con- 

 sidered the abuse of advertising priv- 

 ileges. Patrick O'Mara remai'ked 

 that "a really good thing will sell it- 

 self but a really good thing well-ad- 

 vertised, will outsell itself." "Origi- 

 nality" was the keynote of his inter- 

 esting talk. He was a believer in lib- 

 eral advertising and declared that 

 anyone who wants to get ahead must 

 get on the housetops with what he has 

 to offer, but he must present it in 



a new and original way or it will fall 

 flat. Prof. Beal of Cornell then ad- 

 dressed the meeting, expressing the 

 desire on behalf of the college, to be 

 of more practical benefit to floricul- 

 ture and to help solve the many prob- 

 lems confronting the florists. He 

 urged the great need of more green- 

 houses and other facilities at the col- 

 lege. 



On the exhibition table were the 

 following: Begonia Florence Daven- 

 port, from R. J. Irwin; Carnation 

 Laura Webber, from Charles Webber; 

 Carnation Rosette, from Bergenfield 

 Nurseries; Winter flowering sweet 

 peas, from H. Pye. The Begonia was 

 awarded a certificate of merit; the 

 others, votes of thanks. Carnation 

 Laura Webber had already been given 

 a preliminary certificate. 



The president appointed the follow- 

 ing committees: 



Legislative — F. R. Fierson, P. O'Mara, 

 W. F. Sheridan. 



Essay— L. W. C. Tuthill, J. R. Lewis. 

 M. C. Ebel. 



Awards — Jos. A. Manda, Frank H. Tra- 

 endly, Robert Simpson. John Donaldson. 

 I, S. Hendrickson, Julius Koehrs, Chas. 

 H. Totty. 



Exhibitiiin— Wm. H. Siebrecht, Sr., John 

 Miesem, Chas. Schenck, Max Schling, W. 

 E. Tricker. 



House — Frank M. Duggan, Alex. Gutt- 

 man, George Mustoe. 



Dinner — J. B. Nugent, T. B. de Forest, 

 Robt. Koebne, JtJs. Fenrich, Geo. E. M. 

 Stumpp, Andrew Scott. 



Outing — W. E. Marshall, Louis Schmutz, 

 .Jr., Philip Kessler, A. E. Wheeler, Antou 

 Schulthies. Jr.. R. J. Irwin. A. M. Hen- 

 shaw, Al. Rickards. Robt. G. Wilson. 

 George Siebrecht. Eniil .Scbloss, A. L. 

 Miller. 



Resolutions on Heath oC Mrs. Chas 

 Armitage — Frank H. Traendlv. L. W. C 

 Tuthill, A. L. Miller. 



Transportation, Carnation Society Meet- 

 ing — Robert T. Brown. Wallace R. Pier- 

 son, J. H. Pepper. 



AMERICAN SEED TRADE ASSO- 

 CIATION. 



A meeting of the executive commit- 

 tee of the American Seed Trade Asso- 

 ciation was held at the La Salle Hotel. 

 Chicago, Friday, Jan. 9th, with the 

 following members in attendance: 

 President C. C. Massie. Secretary C. E. 

 Kendel, Messrs. C. N. Page, Kirby B. 

 White, L. B. McCausland and F. W. 

 Bolgiano, of the executive committee; 

 Messrs., Albert McCullough, Geo. S. 

 Green and A. H. Smith, of the legis- 

 lative committee, and by invitation 

 Messrs. A. E. Reynolds, C. D. Boyles, 

 J. C. Vaughan, S. F. Leonard. H. W. 

 Wood and Curtis Nye Smith, 



Washington, D. C, was chosen for 

 the next convention, to be held June 

 23-25, 1914. A motion was passed, 

 recommending that the convention in 

 1915 be held in California and a letter 

 from Hon. W. W. Griest, M. C, re- 

 questing action on his bill H. R. 7473 

 reducing the rate on local and drop 

 letters to one cent per ounce or frac- 

 tion and on other first-class mail to 

 two cents for the first ounce or frac- 

 tion and one cent for each additional 

 ounce, was referred to the Postal Laws 

 committee. A tentative program was 

 arranged which will be reported upon 

 later. 



NATIONAL ASSOCIATION OF 

 GARDENERS. 



The first quarterly meeting for the 

 year 1914, of the Executive Board of 

 the National Association of Gardeners, 

 was held on Thursday afternoon, Jan- 

 uary 8th, at the Murray Hill Hotel, 

 New York City. President William H. 

 Waite called the session to order 

 promptly at 3.15 p. m., these members 

 being present: Thomas Logan. Wil- 

 liam Kleinheinz, John H. Dodds, James 

 Stuart, John F. Huss, Robert Bottom- 

 ley, John H. Shore, Arthur Smith and 

 M. C. Ebel. 



Several important matters were 

 brought up for consideration by the 

 Board, among which was an appropri- 

 ation to properly advertise the Service 

 Bureau to acquaint owners of estates 

 and others requiring the services of 

 gardeners that the National Associa- 

 tion of Gardeners' Service Bureau is 

 maintained solely for the purpose of 

 providing efficient and trustworthy 

 gardeners and without charge to em- 

 ployer or to applicant. It was voted 

 to make the appropriation. 



The establishing of a closer co-oper- 

 ation between the National Associa- 

 tion of Gardeners and the various lo- 

 cal horticultural and gardeners' soci- 

 eties scattered throughout the country 

 was favorably considered. The secre- 

 tary was instructed to write to the 

 different societies interested in horti- 

 culture to obtain the views of their 

 members on the desirability of a 

 closer co-operation between the N. A. 

 G. and the local societies in the in- 

 terest of furthering the development 

 of horticulture and of advancing the 

 profession of gardening. 



In response to a communication re- 

 ceived from William F. Gude, chair- 

 man of the William R. Smith Memorial 

 Fund Committee appointed by the S. 

 A. F.. asking that some appropriate 

 action be taken in the matter of se- 

 curing funds. William Kleinheinz was 

 appointed to confer with Mr. Gude on 

 ways and means whereby the National 

 Association of Gardeners might co-op- 

 erate with the National Committee to 

 secure a suitable memorial for the 

 late William R. Smith. 



It was decided to enforce the by- 

 laws providing that a member in ar- 

 rears for dues for more than two 

 years, be suspended. The secretary 

 was instructed to drop all delinquent 

 members from the roll, the concensus 

 of opinion being that the interest of 

 the association will be best served by 

 having for its membership only such 

 as are sufficiently interested to be in 

 good standing. President Waite re- 

 appointed William Kleinheinz. Ogontz, 

 Pa., Peter Duff. Orange, N. J., and 

 James Stuart. Mamaroneck, N. Y., to 

 serve on the committee to judge meri- 

 torious exhibits during the year 1914. 

 After the conclusion of business the 

 meeting adjourned to the dining room 

 of the hotel where the members pres- 

 ent became the guests of President 

 Waite. 



The next executive meeting will be 

 held in Philadelphia in April, the ex- 

 act date to be named later by the 

 president. 



A Gardeners' Reunion will occur in 



