February 7, 1914 



HORTICULTUEE 



21 



IT is located in tlie John Hancock Building, corner o£ 

 Franklin and Federal Streets, being near the South 

 Station, not far from Washington Street, and handy 

 by to the Flower Exchange. 



Mr. Keeler has been with us for sometime and knows our 

 different constructions thoroughly. 



He also is accurately informed on constructions in gen- 

 eral, having had the advantage of being associated with 

 other greenhouse concerns before coming with us. 

 Many of you already know Mr. Keeler. Those of you who 

 don't, will find him to be a frank, earnest likeable man 

 with whom you will find it both a satisfaction and a pleas- 

 ure to do business. 



In the last year, we have erected several iron frame houses 

 with the rafters spaced 12 feet apart instead of 8. The 

 glass is 20 inches wide (not 24). 

 Not only does this modification of our standard construc- 



tion make a lighter house, but you also have a third less 



columns. With houses wider than 40 feet, — for those who 



want the fewest possible columns across the house, as 



well as lengthwise of It — we have our Special Lattice 



Rafter Construction which has many decided advantages 



in its favor. 



Then there is our curved eave construction and the way 



we have successfully solved the side ventilation problem, 



which has always been a certain drawback to that type of 



construction. 



All these things, Mr. Keeler is thoroughly informed on, 



and we hope you will give him the opportunity to talk 



them over with you. 



"Safety First" is, and always has been the basic principle 



of our constructions. You can depend on, depending on 



Hitchings Houses. 



Our catalogs you are heartily welcome to. 



HiicKitvsfs^ ContpaiTy" 



NEW YORK OFFICE 

 1170 Broadway 



BOSTON OFFICE 

 49 Federal St., John Hancock BIdg. 



FACTORY— Elizabeth, N. J. 



PHILADELPHIA OFFICE 

 Penn. BIdg., 15th and Chestnut Sts- 



SilSilg^MiliilSi^Si^ 



