S6i 



HOETICULTUKE 



March 14, 1914 



horticulture: 



VOL. XIX 



MARCH 14, 1914 



NO. 11 



PI'BLINIIED WEEKLY BY 



HORTICULTUR.E PUBLISHING CO. 

 11 Hamilton Place, Boston, Mass. 



Telephone, Oxford 292. 

 WM. J. STEWART, Editor and Manager. 



SUBSCRIPTION RATES: 



One Tear, in advance, $I.«0: To Foreign Conntries, $2.00; To 



Canatia, $1.50. 



ADVERTISING RATES: 



Per inch, 30 Inrhes to page $1.00 



Dlsconnts on Contraets for t'onserutive insertions, as foliowa: 



One montli (4 limes). 6 per cent.: three months (13 times). 10 

 per cent.: six months (36 times), 20 per cent.; one year (52 times), 

 to per cent. 



Inge and half page space, speeial rates on a pplication. 



Entered as second-clnss matter Pecemher 8, 1904, at the Post Office 

 at Boston, Mass., under the Act of Congress of March 3, 1879. 



CONTENTS 



COVER ILLUSTRATION— Odontoslossum Rossii majus 



NOTES ON CULTURE OF FLORISTS' STOCK— Care 

 of Chrysanthemums— Care of Young Carnations — 

 Bulbous Stock for Easter Hotbeds — Fancy-Leaved 

 Caladiums — Sowing Cosmos — John J. M. Farrell 361 



ROSE GROWING UNDER GLASS— The Cellar Drains 

 — Soot — Nitrate of Soda— Scraping Around the Pot- 

 ted Plants— Other Stock in the Rose House — Arthur 

 C. Riieicka 353 



ODONTOGLOSSUM ROSSII MAJUS— J/.'/' 'pope' "." 363 



GRAND SPRING FLOWER SHOW— General Informa- 

 tion — Extracts from Rules — Schedule 364-365 



THE FRED DORNER MEMORIAL MEDAL— Illustrated 365 



CLUBS AND SOCIETIES— American Rose Society- 

 New York Florists' Club — Gardeners' and Florists' 

 Club of Boston— Florists' Club of Washington— Pitts- 

 burg Florists' and Gardeners' Club 366 



Chicago Florists' Club 367 



Gardeners' and Florists' Club of Baltimore — Society 



of American Florists 368 



Club and Society Notes 387 



DREER OPENS NEW DOUBLE STORE— Illustrated. . 367 



DURING RECESS— Rochester-Buffalo Bowling Match 

 — Gardeners' Reunion : 372 



SEED TRADE— Seed Potatoes in Maine— Onion Seed 

 Shipments from Canary Island — Another Unreason- 

 able Seed Bill — Chicago Seed Notes 374 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures — New Flower Stores 380 



Flowers by Telegraph 381 



OBITUARY— A. C. Canfleld— Wm. N. Carr— S. B. Beale 

 — J. J. Comont — Geo. W. Vanderbllt — Paul Volquard- 

 sen 383 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati, New York, Phil- 

 adelphia 385 



St. Louis, Washington 387 



MISCELLANEOUS: 



Catalogues Received 374 



Boston's New Park Chief— John H. Dillon, Portrait 378 



News Notes 380 



Buffalo Notes 381 



Chicago Notes — Philadelphia Notes 382 



Business Troubles 382 



Spring Show in Boston 383 



Personal 383 



Watching for the Insect Pests 392 



Storm Damage in Maryland 392 



Greenhouses Building or Contemplated 394 



Fires 394 



The removal of the Boston Co-operative 



A great Growers' Market from Park street to 



flower center Winthrop square practically assures the 



assembling of the entire wholesale 



flower trade of Boston in one location for many years to 



come. The Boston Flower Exchange has already been 

 located there for some time and all the wholesale flower 

 dealers and supply houses are in close proximity. When 

 Welch Bros, made the first move to Winthrop square a 

 few years ago it was looked upon as a bold venture, but 

 time has demonstrated the far-sighted wisdom of that 

 enterprising house. The existing rivalry between the 

 two markets will probably be intensified for a time by 

 this latest development, but the clustering of all the 

 wholesale interests in one neighborhood will, no doubt, 

 be to the general advantage of both buyer and seller and 

 all will thus be benefited. From now on Winthrop 

 square is destined to be the great centre of New Eng- 

 land's flower and plant industry. 



Only a week more and New York's big 

 New York's flower show will be a reality. This 

 grand effort venture is quite a different proposition 

 from that of last year in the same place. 

 Last year's exploit was under the auspices of the S. A. F. 

 and affiliated national organizations whereas the work 

 and responsibility of the present enterprise falls upon 

 local organizations almost e.xclusively. The confidence 

 which makes this possible is a direct result of the success- 

 ful outcome of last year's exhibition which emboldened 

 horticultural New York to take the step that hitherto 

 had looked too formidable a risk, for the people of the 

 great metropolis have a surfeit of amusements and it 

 takes skillful handling to get them to adequately sup- 

 port a flower show. We earnestly hope for the success 

 of this enterprise. What is lost through the partial 

 localizing of its support is, we believe, more than over- 

 balanced by the advantage of last year's experience. We 

 look to see the show much improved in arrangement and 

 general effectiveness and feel quite safe in predicting 

 that those of our readers who take opportunity to visit 

 it will feel well repaid, no matter how far they have to 

 travel to get there. 



One of our contemporaries signifi- 



Some trade cantly remarks that "it is not 



advertising facts wiiere a paper is printed but where 



a paper is read is what determines 

 its advertising value." We might say, in passing, that 

 arguments on the comparative publicity value of the 

 several florists' trade papers need not keep anybody 

 awake nights worrying over the cost of the advertising. 

 The horticultural interests are in their infancy as com- 

 pared with many other industries in the amount of 

 money expended for publicity and, as compared with 

 trade journals in other lines, the price of advertising in 

 the florists' trade papers is unprecedentedly low for the 

 service rendered. Whatever may be tlie comparative 

 gross results from advertising in the various florists* 

 papers it can safely be asserted that every one of these 

 mediums, including those that are not perpetually burn- 

 ing incense to themselves, is giving more than value re- 

 ceived and the advertiser who leaves either one of them 

 off his list loses just so much of the special field and 

 special support each exclusively enjoys. Further, if it 

 were possible to select a '^best" and force all the rest 

 of these publications out of business by deserting them, 

 the advertiser would then find himself face to face with 

 the usual result following the stoppage of competition 

 - — a rate much higher than he now pays. Again, it is 

 not alone "where" a paper is read but who reads it that 

 has a bearing upon its value as an advertising medium. 

 Lastly, numerical supremacy in circulation is very much 

 over-rated as a factor in the advertising value of a trade 

 or technical journal. 



