March 14, 1914 



HORTICULTURE 



36T 



DREER OPENS NEW DOUBLE STOREl 



Last week was reception time at 

 the Dreer stores in Philadelphia and a 

 cordial invitation to the public to in- 

 spect their new double store. 714-716 

 ("Ihestnut street, was extended through 

 the daily newspapers. The new addi- 

 tion was opened on Monday, March 

 2nd, and a reception was held through- 

 out the entire week, during which time 

 many friends and customers availed 

 themselves of the opportunity to in- 

 spect the new premises. 



The two stores are connected 

 through a large archway. Both have 

 been renovated throughout and are 

 provided with exceptional facilities for 

 liandling a large volume of business. 

 The jirincipal feature of the improve- 

 ments is an entire duplication of the 



vegetable and farm seed departments, 

 including lawn grass seeds, etc., thus 

 giving double the counter space pre- 

 viously available for this purpose and 

 permitting the employment of addi- 

 tional sales people. 



Large space has been provided for 

 displaying tools, implements, spraying 

 machinery, poultry supplies and the 

 numerous other merchandise to be 

 found in an up-to-date seed store. A 

 special plant department is another 

 feature of the re-arrangement of the 

 stores, where expert plantsmen will 

 .give correct information and attend 

 to the wants of customers in this line. 

 Provision has also been made for giv- 

 ing exhibitions of flowers at season- 

 able times, beginning in May and con- 



tinuing until late in the fall. For this 

 purpose a large room, with glass cover 

 has been provided and exhibitions will 

 consist of the new and leading varie- 

 ties of flowers and should be a great 

 aid to customers in making selections 

 for their gardens. The shipping and 

 delivery department has not been over- 

 looked, but has been greatly enlarged 

 and given ample space to permit of 

 the quick and efficient service so much 

 appreciated by purchasers of seeds, 

 plants, etc., during the spring season. 

 For the occasion of the opening of 

 this new addition to the Dreer estab- 

 lishment, both stores were tastefully 

 decorated, large palms, bay trees and 

 many other decorative plants being 

 used with good effect. 



much admired, and it was felt that 

 there was a good place for it. It was 

 awarded a certificate of merit. 



T. Tyler, with Dr. Shafer, an orchid 

 lover of Pittsburgh, showed Odontioda, 

 Cattleya Trianae and Chorizema, and 

 was awarded a cultural certificate. 



Carl Becherer, gardener at Dixmont 

 Hospital, Dixmont, Pa., showed a col- 

 lection of hyacinths and tulips for 

 which he received a cultural certifi- 

 cate. A similar award was given to 

 Herman Rapp, gardener for D. T. Wat- 

 son, Leetsdale, for cinerarias and to 

 Wm. Thomson, Jr., gardener with W. 

 P. Snyder, Sewickley, for Primula ob- 

 conica. 



It was voted that at the April meet- 

 ing there should be an entertainment, 

 refreshments would be served, the 

 ladies invited, and a speaker secured 

 to make an address. 



A very entertaining and instructive 

 address was given by A. B. Coggeshall 

 of Carnegie Inkitute. on the Modern 

 Scientific Methods of Finding. Preserv- 

 ing and Mounting Fossil Remains. 

 The lecture was illustrated by lantern 

 slides and though it did not have much 



to do with flowers was yet mighty in- 

 teresting. 



H. P. JosLi.N, Sec'y. 



CHICAGO FLORISTS' CLUB. 



The meeting on March 5th was 

 "Novelty Night," and brought out the 

 following interesting exhibits: A. N. 

 Pierson, Inc., Cromwell, Conn.; New 

 Rose Hadley. Bassett & Washburn, 

 Mrs. George Shawyer, Cecile Brunner, 

 Jonkeer, .1. L. Mock in roses and Belle 

 Washburn and Helen in carnations. 



Wendland & Keimel, Elmhurst, 111.; 

 Milady, Sunburst. Killarney and Bul- 

 garie roses. 



Peter Reinberg; Mrs. Aaron Ward, 

 Richmond and Sunburst roses. 



S. S. Skidelsky & Co., Philadelphia. 

 Pa.; New carnation Philadelphia Pink. 



H. W. Wehrmann. May wood. 111.; 

 sweet peas. 



Poehlmann Bros. Co.; large exhibit 

 of cattleyas, both plants and cut 

 blooms. 



A. T. Hey, May wood. 111.; cattleyas. 



Carnation Philadelphia exhibited by 

 Skidelsky scored 86 points and will be 

 awarded a club certificate of merit. 

 Hadley rose, exhibited by A. N. Pier- 

 son, will also receive a certificate of 

 merit. 



A communication from A. Faren- 

 wald, regarding affiliating with S. A. 

 F. was read. The matter received 

 considerable discussion by many prom- 

 inent members. Motion was carried 

 that the Chicago Florists' Club favors 

 affiliation with the S. A. F., and recom- 

 mends the payment of $1 per year 

 dues for each member. The Lake 

 Shore & Michigan Southern Ry. was 

 selected as being the most desirable 

 route to the S. A. F. Convention to be 

 held in Boston in August, and the 

 transportation committee will make ar- 

 rangements accordingly. 



David Lundin, Clarendon Hills, 111.; 

 Peter Schowbo, 5434 N. Seeley avenue, 

 Chicago; James E. Jones, Richmond, 

 Ind.; A. M. Sanders, 72 E. Randolph 

 street. Chicago, and J. J. GruUemans. 

 Lisse, Holland, made application for 

 membership. 



The Service Bureau 



OF THE 



National Association Of 

 Gardeners 



Is maintained for the purpose of providing opportunities for efficient 

 and amh4tic)us men engaged In the profession of gardening. 

 This department of the Association Is at the disposal of those who 

 may require the services of capable superintendents, gardeners or as- 

 sistant gardeners. Address 



M. C. EBEL, Secretary ... Madison, N. J. 



NATIONAL ASSOCIATION OF GARDENERS 



