606 



HORTICULTUEE 



April 18, 1914 



SEED TRADE 



AMERICAN SEB) TRADE ASSOCIATION 



Officers — FreRldent, Chas. C. Masgie, 

 Minneapolis, Minn.; 1st Tice-presldent, 

 J. M. Lapton, Mattltock, N. T.; 2nd 

 Tl«e - president, W. F. Therkildson, 

 PaUesTille, O.; secretary, C. B. Ken- 

 dal; aaslstant secretary, S. F. WUlard, 

 Jr„ both of Cleveland, O. 



New Ideas in Seed Advertising. 



Mr. Pettitt, the brilliant young ad- 

 vertising manager of the Michell Co., 

 has been referred to several times in 

 these columns recently in regard to 

 his new ideas and general efficiency. 

 His latest success is the Boy Scout 

 campaign. This, in brief, is an outfit 

 for the Boy Scouts whereby they can 

 easily take orders in their neighbor- 

 hoods in the campaign for the "Town 

 Beautiful." They get paid a commis- 

 sion on orders and it is nothing un- 

 usual for these boys to earn $10. $15 

 or $2.5 a week in commissions. Tlie 

 idea has "caught on" amazingly, very 

 much to the glory and profit of the 

 House of Michell. Personally, I don't 

 believe in training boys in bloodshed, 

 as this scout business would seem to 

 indicate. But they tell me these boys 

 are on the lifesaving. heroic, courteous 

 and town-clean-and-beautiful side — so 

 that makes a difference. A very good 

 article on seed advertising appears in 

 last week's- "Printer's Ink." from the 

 pen of Mr. Pettitt. G. C. W.vtson. 



Notes. 



J. B. Deamud has succeeded to the 

 management of Vaughan's Seed Store, 

 New York, in place of Mr. Slimon, 

 who became incapacitated by ill health. 



The Chicago retail seed stores all r^. 

 port a good business this week. The 

 Easter spirit of flower giving and the 

 bright sunshine have acted as a stim- 

 ulus to trade, and quantities of seed 

 packets, garden implements and nur- 

 sery stock are changing hands. 



Chairman W. F. Therkildson of the 

 Postal Laws Committee of the Ameri- 

 can Seed Trade Association, informs 

 us that every effort is being made to 

 have Senate Bill 4980 taken up by 

 unanimous consent in the House prior 

 to the date set which was April 20. 

 This is the Pomerene Bill to restore 

 the old postage rate of two ounces for 

 ■one cent, up to and including eight 

 ounces. 



At a meeting of the Executive 

 Committee of the Ancient and Honor- 

 able Mechanical Company of Balti- 

 more, held March 27. 1914, Charles J. 

 Bolgiano, of the old established seed 

 firm of J. Bolgiano & Son. was elected 

 a member of the company. The 

 Ancient and Honorable Mechanical 

 Company of Baltimore is the oldest 

 civic organization in the United 

 States. It was organized Sept. 22, 

 1763. At the time the company was 



Asters Grown from MICHELL'S New Crop Seed 



Command Highest Prices Because of 



their Superior Size and Coloring 



ASTER— NEW CREGO 



Hliite, .Shell Piiik, Rose Pink, Purple — Trd. 40c.; oz., $1.75. 



Micheli's Improved Semples Branching Aster 



I.iixcnder, Shell Pink. Wliite, Kose Pink. I'urple and Crimson 

 — Trd.. 3IJi-.: O7...SI.00. 



For Complete 

 Price Li«t of Aster 

 and Other Seeds 

 Get MICHELL'S 

 Wholesale Catalog 



Blue, Crimson, 

 m., S1.30. 



Aster— Invincible 



Lavender, Rose Pink, White, mixed — Trd. 30c. 



ASPARAGUS PLUMOSUS NANUS 



(ireenliouhc (irown .Seed, IIK), 3Ue.: !|i3.'.".'5 1000; 10,000, S29.0O. 

 Lathhouse tironn Seed. 100, 3Se. ; $3.50 1000; 10,000, $23.00. 

 Hatrherii Seeds, 1000. $(i.OO; Sprengeri Seed. 3000, $3.00. 



MICHELL'S SEED HOUSE, 



Dept. Q, 518 Market St. 

 PHILADELPHIA, PA. 



Winter Orchid Sweet Pea 



are grown by over 3000 growers this 

 winter. If you have not seen them In 

 flower, ask your nearest grower and 

 see for yourself. Nothing will pay bet- 

 ter in the next ten years than these 

 popular flowers. New seed will be 

 readv in August. To plant one house r 

 20x100 will not cost you over $15.00. 



Write for information to the OBIG- 

 INATOB. 



ANT.C.ZVOLANEK 



Sweet Pea Ranch LOMPOC, CALIF. 



Cold Storage Valley 



Of flneBt quality for Early and I^te foro- 

 inff in cases of 1000, 500 and 250 pipi »t 

 916 per 1000. All expenses paid. 



Corp. of CHAS. F. MEYER 



99 Warren Street, NEW YORK 



founded Baltimore, with a population 

 of only 2.."i00. was threatened with 

 many dan.sers and the purjwse of the 

 new organization was declared to he 

 for the purpose of protection. "Not 

 only from the frontier savages, but 

 freebooters and pirates from the east- 

 ward." The first six mayors of the 

 city were selected from among its 

 members. 



many original articles on garden 

 topics and quotations on pertinent 

 subjects from many authors. The il- 

 lustrations are very fine, several of 

 them in colors. This is the sort of 

 literature which develops garden 

 lovers. 



CATALOGUES RECEIVED. 



Thomas .J. Gray Co., Boston, Mass. — 

 Everything for the Golf Course. Well 

 carries out its purpose and will be 

 found very useful and practical. 



Good & Reese Co., Springfield, O. — 

 Spring Trade List for Florists, Nur- 

 serymen and Dealers Only. A com- 

 prehensive collection of seasonable 

 planting njaterial. hardy and tender. 



Kelway & Son. Longport, England. — 

 Gardens of Delight. While intended 

 for catalogue purposes and serving as 

 a supplement to their annual Manual 

 of Horticulture. Messrs. Kelway have 

 in this beautiful publication departed 

 from customary catalogue style and 

 have kept price lists and similar feat- 

 ures well in the background. There are 



I More Red Devil Cutters Used Annually Than All Others Combined 



I SMITH & HEACEirWAT CO., . 



Send 6c. for sample No. 024 

 and Booklet 40 styles, and 

 nnflerstand whj. 

 SEND FOB BOOKLKT ANT- 

 HOW. 



161 CHAMBEB8 ST.. NKW TOBK 



PUBLICATIONS RECEIVED. 



The Modern Gladiolus Grower is a 

 very practical little monthly periodical 

 for both amateurs and professionals 

 and No. 4 of Vol. 1. has just come to 

 hand. It is published by Madison 

 Cooper, Calcium, N. Y., and is a very 

 creditable production. 



Proceedings of the AVestern New 

 York Horticultural Society at its 59th 

 Annual Meeting held at Rochester, N. 

 Y., on Jan. 28-30, 1914. A 250-page 

 book, comprising an unusual amount 

 of useful and practical information 

 and reflecting much credit on the 

 painstaking secretary John Hall. The 

 interests of the great fruit industry of 

 the State of New York, of which this 

 Society is the leading exponent, are 

 well cared for in this publication. 



The Proceedings of the American 

 Carnation Society at its 23rd annual 

 meeting, held in Cleveland, Ohio, 

 January 28-29, 1914, has been received 

 from the secretary. In addition to a 

 stenographic report of the discussions 

 it contains much that will be of inter- 

 est to all carnation growers, including 

 a list of new varieties registered in 

 this country and England during the 

 past year, list of the members of the 

 society, etc. A portrait of President 

 Brown forms the frontispiece. 



