April 18, 1914 



HORTICULTUEE 



611 



MEMORIAL DAY GOODS 



THE MOST COilPLETE STOCK OF MEMORIAL DAY supplies which we have ever offered to the 

 trade. Besides the usual standard stock of CYCAS WREATHS, MAGNOLIA WREATHS, BROWN 

 AND GREEN MAGNOLIA FOLLVGE, METAL DESIGNS, CREPE {{OSES, DAHLIAS, MUMS, 

 CARNATIONS. ORCHIDS, etc., we show MANY BEAUTIFUL KA PI 1 )-SKLLI NG NOVELTIES 

 OF SEASONABLE INTEREST. 



Don't Fail to Write for llluMtrated Litt 



H. BAYERSDORFER & CO., pmuvoELPmA^PA. 



IN VERMONT. 



Reports from Bellows Falls. Vt., 

 show that George Halladay had a 

 record Easter in both pot plants and 

 cut flowers, pot lilies naturally tak- 

 ing the precedence, with primroses, 

 azaleas and daffodils following. The 

 Misses Baker of Springfield, Vt.. also 

 report an increased business, although 

 some complaint is made by the legiti- 

 mate florist that the "corner drug 

 store" or other stores are harming 

 them by selling carnations imported 

 from Boston, and in one store some 

 lilies quite four inches high, also from 

 near Boston, were to be seen marked 

 at 7 cents a bud or bloom, .\nother 

 element which has entered into the 

 trouble of the country florist is under- 

 takers' competition. Whatever the 

 pros and cons in regard to this prac- 

 tise of the undertakers, it does not 

 appear to be exactly fair for the florist 

 to be deprived of what may be termed 

 the cream of his trade, and is doubly 

 hard on a man who has to educate the 

 public before he gets their custom, 

 only to find that they are patronizing a 

 cheap-jack. Sherwood. 



NEWS NOTES. 



Escondido, Gal. — The first flower 

 show ever held here will take place on 

 Friday. April 24, under the auspices 

 of the Floral Society. 



Gloversville, N. Y.— The workshop 

 of William J. I>arcombe, Prindle and 

 .Jansen avenues, and greenhouses ad- 

 joining, were badly damaged by fire 

 last week, and about .1:600 worth of 

 spring bedding stock was destroyed. 



Dallas, Texas. — Selling trees to citi- 

 zens of Dallas at cost to beautify side- 

 walk parkings is a new industry in 

 which the city will engage. A citv 

 nursery has been established at White 

 Rock reservoir under the direotion of 

 Park Superintendent Robert Tietze, 

 and Mayor Holland says that he ex- 

 pects the city will be able to dispose 

 of trees at cost within IS months or 

 two years. What is the matter with 

 the Texas nursery interests? 



KOMADA BROS. 



Manufacturers of all Kind* of 



WIRE DESIGNS and FLORISTS SUPPLIES 

 1008 Vine St, PHILADELPHIA, PA. 



WINDOW DISPLAY ADVERTISING FOR TELEGRAPH DELIVERY 



BUSINESS. 



The illustration represents a window 

 display made by Holm & Olson, Inc. 

 (The Home of Flowers). St. Paul. 

 Minn., to show the public how flowers 

 may be delivered in any part of the 

 world via wire. 



The large telegraph poles seen in 

 the back ground are six feet high and 

 the cross arms are three feet long- 

 These poles are sSt eight feet apart 

 and the wires are stretched in the reg- 

 ulation way. Between these poles and 

 below the wires are seen a number of 

 cards. Looking closely you will find 

 the United States reproduced with the 

 cards representing the principal cities, 

 also the principal cities of Canada are 

 shown. The cards on the right of the 

 jiicture represent the principal cities 

 of Europe. On the left of the picture 

 the cards represent the principal 

 Asiatic cities. 



To the right is an oil painting of a 

 White star liner; to this picture also 

 a card is attached. A total of 72 cards 

 are used and to each card is attached 

 a ribbon. The ribbons all run to a 

 box of Holm & Olson Flowers and are 

 centered. The box of flowers is seen 

 in the center of the foreground. This 

 is to convey the idea that the box of 

 flowers can be delivered to any of the 

 cards which indicate cities and also 

 on board departing steamships. To the 

 left in the foreground is a miniature 

 telegraph line, the poles eight inches 

 high and on each end is connected a 

 telegraph instrument. One instrument 

 bears a card "The Home of Flowers" 

 and the other bears a card "To all 

 parts of the world." 



The telephone is also used and by 

 combining telephone and telegrapli the 

 wire idea is complete. Two of the 

 Florists' Telegraph Delivery posters 

 are shown. Throughout the window 

 are scattered the labels and tags of 

 florists throughout the United States 

 and Canada. A number of these tags 

 are addressed as "To My Sweetheart." 

 "To Dear Mother," "Congratulations," 

 "Best Wishes," etc. Holm & Olson 

 received from a circular letter sent 

 out to the various florists about 400 

 tags and labels, this alone making an 

 unique display. The canvas in the 

 biK'kground was ])Ut up to enable the 

 IJl'.otographer to obtain a better pic- 

 ture. 



This window display created a great 

 deal of comment and a crowd of peo- 

 ple hovered before it constantly and 

 all were impressed with the idea. A 

 number of orders tor out of the city 

 delivery were also received wliich was 

 directly due to the display. 



Edward H. Roehrs, of liutherford, 

 N. .1., and Miss Edith Marshall were 

 married on Thursday. April 16, at St. 

 .Andrew's church. New York City. 



UNITED REFRIGERATORS 



Sell Flowers anil keep them In 

 best condition. All sizes Display 

 Cases. Coolers, etc. .Vsk for 



Catalog X4. 



UNITED REFRIGERATOR & ICE 

 MACHINE CO.. Kenosha, Wis. 



