April 18, 1914 



HORTICULTURE 



615 



- WHOLESALE. 



^\rLORI^T5 



^^J/^/^ 





Telephone 3860 Madison Square 



WOODROW & MARKETOS 



WHOLESALE 



Plantsmen and Florists 



37 and 39 West 28th St., NEW YORK 

 Flower Market Reports 



(Continufd from pagtrblO 



Easter business was 

 CINCINNATI very good. The sup- 

 ply was large and 

 sufficient for all requirements. The 

 demand was even lietter than expecta- 

 tions. On Saturday a miserable rain 

 set in, but in spite of that orders came 

 in at a merry rate and nearly every 

 one reports a good Easter. The sup- 

 ply of all flowers was fully adequate, 

 except in carnations and sweet peas. 

 The American Beauty cut, too, was 

 rather limited. 



Prospects for the immediate future 

 are very bright. The rose cut is large 

 and steady and the flowers are of a 

 very good quality. A good cut of 

 Beauties is promised for the im- 

 mediate future. The carnation cut 

 will probably continue .somewhat under 

 normal for a few weeks. Easter lilies 

 are in a good supply. The same is 

 true of all the market staples. 



New York's Easter 

 NEW YORK may be told in few- 

 words, ft was a big 

 Easter in every sense — big for plants 

 and for flowers; big for grower, 

 wholesaler and retailer. The weather 

 man was kindly disposed, especially 

 on Sunday, which was a beautiful day 

 and more flowers were worn in the 

 great Easter parade than ever before. 

 Almost every second lady was adorned 

 with cattleyas, violets, sweet peas or 

 lily of the valley. The sale of roses 

 and carnations was surprisingly good, 

 as was that of daffodils, but the great 

 bulk of the rush was on the four 

 things above enumerated. Gardenias 

 were seen on Fifth avenue in super- 

 abundance, but — mainly on the trays 

 of the street sellers and ■thereby 

 hangs a tale." If you want to main- 

 tain the respect of the public for any 

 flower, exercise some caution as to 

 how it is presented to them. Lilies 

 met a very sad fate. Such an ava- 

 lanche never before landed on any 

 market. Every out-of-town locality 

 was seemingly supplied locally and it 

 was impossible to ship any. Prices 

 asked for lilies in large lots were one- 

 halt and one-third of normal Easter 

 figures, and at the close the only 

 thought was to unload, at any price. 

 It was estimated that not less than 

 50,000 lily flowers, cut or on plants 

 were left over in wholesalers' hands. 

 These are still in evidence and are 

 considered well-sold this week at $1.50 

 per 100. The flower that got the worst 

 rebuff, however, was the snapdragon. 

 It was absolutely unsalable, no mat- 



B. S. SUNN, JR. 

 \i I O LET S 



CARNATIONS, ROSES 



SS and 57 W. 26tti St., New York 



Shipping Ordcra CarafuUr Filled 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 RanatcMl St., MiiUae^hu, Pa. 



CHOICE BEAUTIES, ORCHIDS, VALLEY, ROSES 

 and all Seasonable Varieties of Cut FIOMn 



William F. Kasting Co. 



NA/Kolosalo 



383-387 ELLICOTT ST. 



lorl8t:s 



BUFFALO, N. Y. 



NEW YORK QUOTATIONS PER 100. To Dealers Only 



MISCELLANEOUS 



CattleyaB ■ 



Lilies, Longiflorum ■ 



Callaa 



Lily of the Valley 



Wallflower 



Snapdragon 



Daffodils 



Tulips 



Violets . 



Pansies 



Mignonette 



Daises, white and yellow 



Sweet Peas (per loo bunches) 



Lilacs (per bunch) 



Gardenias 



Adiantum 



Smilax 



Asparagus Plumosus, strings (per loo) 



*' '* & Sp>*en (loo bunches). 



Last Half of Week 



ending Apr. 11 



1914 



50.00 

 3-00 



6.00 to 



3.00 to 



1 .00 to 



a. GO to 



1.50 to 



2. 00 to 



•75 to 



to I Ou.OO 



to 6.00 

 to 8.00 



to 4.OJ 



to 3.00 



to 4. ex, 



to 3,00 



3.00 

 1.25 



6.00 



■ 50 



20.00 

 15.00 



12.00 

 r.oo 

 12.00 

 30.00 

 3S.OO 



First Hair of West 



beginning Apr. 13 



19U 



a5.«x> 

 i.oo 

 6.00 

 3.00 

 I.oo 

 1.00 



1.50 



1.50 

 .40 



35-0* 

 4.00 

 8.oe 

 4.00 



2.00 

 3.00 

 3.00 

 3.00 

 .60 



4.00 



■50 

 8.00 



20.CX) 

 15.00 



10.00 

 1.00 

 12.00 



3O.OD 

 35.00 



ter what its color, or to whose "true 

 strain," it traced its lineage. , Bulbous 

 stock made an unexpectedly good rec- 

 ord, the only draggy exception being 

 the white tulips. The plant trade did 

 not seem to increase any in volume 

 over recent years, the demand being 

 almost entirely for tlie smaller and 

 less expensive stock. Large specimens 

 moved with difficulty. The best sale 

 was had on tlie mixed baskets, tin 

 lined and ribbon adorned. These were 

 beautifully gotten up by the retail 

 dealers, with small dainty flowered and 

 foliage plants, and their sale was le- 

 gion. The supply men placed in the 

 hands of the florists the most artistic 

 aiid appropriate examples of baskets 

 and other plant receptacles ever of- 

 fered and these contributed not a lit- 

 tle to whatever prosperity the Easter 

 plant business enjoyed. 



Cut flowers of all 

 PHILADELPHIA kinds were plen- 

 tiful and good for 

 Easter week, with the possible excep- 

 tion of violets and lily of the valley. 

 The former are reaching the end and 

 were scarce and not of the highest 

 quality, especially the singles. Lily 

 of the valley was scarce, probably be- 

 cause the growers did not plant 

 enough. The big supply, at reason- 

 able prices, of such things as roses, 

 carnations, orchids, gardenias, had a 

 notable effect in switching buyers 

 away from their usual purchases at 

 Easter. Many of the retailers com- 

 mented on this change in the Easter 

 situation. The cut flower men are, 

 therefore, distinctly to be congratu- 

 lated. Of course they did not get 

 famine prices, but they had quantity 

 to make up for that, and the reason- 

 able figures leaves a good taste in the 

 buyer's mouth which will be remem- 

 bered next year. There was a tre- 



mendous business in cut flowers, and 

 it is certain the records have been 

 broken as to quantity. Total receipts 

 as to value are not figured out yet. 

 but all look iiretty. cheerful. Daisies 

 and other small flowers were in great 

 demand for bunching. The weather 

 all through was ideal, and corsages 

 were "all the rage." 



In Easter plants the Ijusiness was 

 also fine, but not such a good clean- 

 up as usual. There were large lots 

 of short-stem lilies and much of this 

 stock remained unsold. There were 

 also a good many large azaleas that 

 did not find a market. All the lower- 

 priced stock, like spiraeas, daffodils, 

 hyacinths, etc., had a .good clean-up. 

 St. Louis has just ex- 



ST. LOUIS perienced one of the 

 best Easters in many 

 years. Plants of all descriptions sold 

 as they never did before, and especial- 

 ly so with the large up-town florists 

 who have show houses which were 

 tilled up the past week and are now 

 empty. All agree that lily plants had 

 the call over all others. The sale of 

 these was enormous. Next came aza- 

 leas, hydrangeas and rhododendrons, 

 followed by spiraeas and bulbous 

 stock. Tlie weather was all that could 

 be expected, which made delivery 

 easy. Cut flowers were scarce and 

 high, which was least expected, as all 

 stock just before Easter was very 

 plentiful. Those who placed advance 



{^Continued on page b2o) 



ROBERT J. DYSART 



PUBIilC ACCOUNTANT AND AUDITOR 



Simple methods of correct accounting: 



especially adapted for florists* use. 



BOOKS BALANCED AND ADJUSTED 



Merchants Bank Buildini; 



W STATE ST. BOSTON 



Telephone Ualn 68 



