May 2, IS14 



HORTICULTURE 



67« 



THE FLORIST SUPPLY HOUSE OF AMERICA 



If it's Good Gold or Purple Paper Letters you want at a small price, then order from us 

 Only one Quality and that the best =^===^=== 



SCRIPT 

 LETTERS 



Gold Script, Plain Purple Script, Purple Velour Script, $2.50 per 100 Words 

 Prices are for lots of 1000 Assorted Letters 



Gold Paper 

 ter8. $3.50 

 1000. 



Gold Letters, 

 *5.S0 per 1000. 



Mother of Pearl 

 I^etters, $4.00 per 

 1000. 



Gold Paper Let- 

 ters, $2.50 per 

 1000. 



Purple Paper 

 Letters, $3.60 per 

 1000. 



No. 2 



No. 1 



H. 



See pages 673-679 for Pot Cover* and Special Cycas Announcement, 



BAYERSDORFER & CO., 'plit^A':PH,V:r^. 



them away. The telephone and tele- 

 graph companies, for instance, have 

 seen the signs, and are taking an ab- 

 solutely different course. 



The retailers should follow the ex- 

 ample of the telephone and telegraph 

 companies and other public service 

 corporations in this line; they should 

 take the public into their confidence, 

 state the facts as they are, get public 

 sentiment for instead of against them, 

 and then all this talk of eliminating 

 the middleman will be as a passing 

 breeze to the mountain. 



Cut out the mystery, don't let people 

 think you are making a hundred per 

 cent profit when you really only make 

 ten. Use tact and common sense, of 

 course, but you have nothing to lose 

 and everything to gain by taking the 

 public into your confidence, by being 

 frank and open and honest. — The 

 Southern Merchant. 



Milwaukee, Wis. — The Kummer 

 Floral Co. had their first anniversary 

 and formal opening of their new store 

 at 1261-65 Hopkins street on Sunday, 

 April 26. Connected with the store 

 are two greenhouses and a propagat- 

 ing house and it is evident that this 

 young firm is on the direct road to 

 prosperity. 



KOMADA BROS. 



M&nuf acturers of all Kinds of 



WIRE DESIGNS and FLORISTS SUPPLIES 

 1008 Vine SL, PHILADELPHIA, PA. 



PHILADELPHIA NOTES. 



Frank M. Ross, one of the most en- 

 terprising of our retailers, reports bet- 

 ter and bigger business every month 

 this season. He devotes his time to 

 hustling and leaves the Black Hand 

 methods of killing competition to those 

 who have little else to do. 



L. W. C. Tuthill of New York City 

 will be the speaker at the Florists' 

 Club meeting May 5, and will give the 

 growers all the latest wrinkles in how 

 to build better, and increase their ef- 

 ficiency and economy in flower and 

 plant production, so as to be 

 able to make enough to retire on 

 at a reasonable old age — say about 

 50 — not to Oslerize it too much. 



George H. Cooke was a recent vis- 

 itor, having come through from Wash- 

 ington to Philadephia to procure sup- 

 plies for a big event which a New 

 York City family was holding in the 

 National Capital. It was the ex-Sen- 

 ator's birthday, but the good lady said 

 she could not celebrate in Manhattan, 

 as she much preferred the more artis- 

 tic way the floral decorations were 

 handled by Cooke, in Washington. 

 Hard on New York! Pennock Bros, 

 had a big event in Washington last 

 Saturday — a wedding. We asked if 

 they had been cutting prices. No; 

 got more than the Washington fel- 

 lows asked. Hard on Washington! 

 Next. 



Commendation. 



Mr. James Bray, San Jose, Cal., has 

 written a letter of commendation, 

 strongly complimenting the staff of 

 HoRTicuLTUKE all along the line and 

 commenting especially on the high- 

 grade of the horticultural articles — 

 which he thinks away ahead of any- 



thing attempted so far in trade jour- 

 nalism. He also joins emphatically in 

 the opinion of a recent article by our 

 Philadelphia corresfjondent that the 

 gardeners are but Salf paid, that the 

 men rich enough to have a gardener 

 should be educated up to the point ot 

 starting at the minimum of $100. Re- 

 spectfully referred to M. C. Ebel 

 who called the P. C. an outsider after 

 38 years active service. How long 

 has M. C. E. been in the business? 



THE EMPLOYEES' RESOLVE. 



How will this do? 



I, Ignatius, being of sound mind (of 

 korse) do hereby and heron declare 

 that during this Year, I will: 



1st. Smile when the stenographer 

 comes in. 



2nd. Smile and look busy when the 

 boss comes in. 



3rd. Smile and get busy when a 

 customer comes in. 



4th. That I will servo the public so 

 well that when a customer goes out he 

 will say au revoir, but not good bye. 



5th. That I will try to convince 

 every last one of you that we want to 

 do bizness with you and that you wlH 

 save time, money and nerve force by 

 doing bizness with us. 



Cth. That I will prove all this to 

 you with your kind permission. — The 

 Southern Merchant. 



Florist's Refrigerators 



Display Cases, Storage 

 Rooms. Store Fixtnres. Ask 

 for Cataloe X2. 



UNITED REFRIGERATOR & ICE 

 MACHINE CO., Kenosha, Wis. 



