May 9, 1914 



HOETICULTURE 



•97 



A GROUP OF LENOX GARDENERS. 



First How. Sitting, Left to Right — Stewart Marsden. Tliomas rrocter, Edward J. Xorm 

 (President of the 'Lenox Horticultural Society). William Henry, John Baker, James 

 William Tirrell, John P. Krah, David Dunn, Frank H. Butler. Walter Jack, John P. 

 Third Row — George W. Ferguson, A. J. Loveless, A.. McLoud, Fred Heermaiins, A. H 

 S. W. Carltiuist, Robert Purcell, George Thompson. Jr. 



The superintendents of twenty-seven 

 famous estates of Lenox, Mass., appear 

 in the accompanying picture. Any one 

 accustomed to read the reports of ex- 

 hibitions given by the Lenox Horti- 



cultural Society, will recognize in thi.-; 

 list the names of many renowned prize 

 winners. Most of tliem have presided 

 many years over the grounds and gar- 

 dens of wliich they have charge and 

 they constitute the active forces which 



an, John Hughes, Alexander McConnachle 

 Feeley, Charles Matto on. Second Row — 

 Donohue, R. A. Schmid, Harry Heermanns. 

 Wingett, George Foulsham, Edwin Jenkins, 



stand behind the Lenox Horticultural 

 Society, which is everywhere recog- 

 nized as one of the most useful and 

 prosperous local organizations, repre- 

 sentative of the highest ideals in Amer- 

 ican horticulture. 



Dale Estate; snapdragon. Miller & 

 Sons; stocks, W. J. Lawrence. 



Group of flowering and foliage 

 plants — H. G. Dillemuth. 



Sir Edmund Osier and Sir Henry 

 Pellatt took first prizes for calceolaria 

 and narcissus respectively. 



CLUB AND SOCIETY NOTES. 



The Cincinnati Florists' Society's 

 regular meeting will be held at the 

 Club Rooms in the Flower Market on 

 Monday, May 11, at 8 p. m. 



The next St. Louis Florist Club 

 meeting will be held on Thursday, 

 May 14th, at 2 o'clock, in Odd Fel- 

 lows' Bldg. This will be a most im- 

 portant meeting and the officers ex- 

 pect a large attendance. 



At the next meeting of the New York 

 Florists' Club, which will be on Mon- 

 day evening. May 11, R. A. Vincent of 

 White Marsh, Md., will give a talk on 

 Geraniums, illustrated with colored 

 stereopticon slides. 



The Dallas (Texas) Florists' Club 

 at its meeting on April 22, elected the 

 following officers: 



H. F. Greve, president; Otto Lang, 

 vice-president; E. P. Brown, secretary; 

 Louis Oesch, treasurer. 



The Boston Retail Florists' Club 

 completed its organization at a meet- 

 ing and dinner at Hotel Bellevue, 

 Tuesday evening. May 5. Pres. T. F. 

 Galvin, Jr., presided and about 40 sat 

 down to dinner. By-laws were adopt- 



ed. 2.") new members elected and the 

 following officers chosen: T. F. Gal- 

 vin, Jr.. president; Henry L. Comley, 

 vice-president; B. H. Green, secretary; 

 Julius A. Zinn. treasurer. There was 

 a discussion on the use of flowers in 

 the observance of Mothers' Day. 



THE SPARK PLUG OF BUSINESS. 



There was a good audience to hear 

 the eloquent words of L. W. C. Tut- 

 hill at the Florists' Club meeting, 

 Phila., May 5th. He spoke like a pro- 

 phet and everybody was impressed. 

 There is no doubt but all carried away 

 a new impression about the "spark 

 plug." When a young doctor hangs 

 out his little shingle that's his spark 

 plug, and he thinks the whole world 

 will come rushing to that shingle. But 

 they don't! And why? Far be it 

 from me to pose as an authority. I 

 don't know, myself. Some small 

 items of philosophy I have absorbed, 

 however. It takes the spark plug to 

 start the engine. It takes telling the 

 boys about it, to start the business 

 engine. It's not so difficult if you 

 would only go about it right. Tell 

 your story straight, and then get the 

 mediums that will carry the message. 

 Above all — tell the truth. But there 

 are many ways of telling the truth. 

 There's where the amateur generally 

 falls down. Did you ever hear the 

 homely adage, "Don't sell your hen on 

 a rainy day"? She looks so bedrag- 

 gled, you would not give a button for 

 her. That's part of the philosophy of 

 advertising. Men who have studied it 

 will tell you that telling it right is the 

 ultimate in human wisdom. And 



yet the unthinking and the foolish say 

 "Why advertise?" Why let them 

 know what 1 have to sell? They claim 

 the good goods sell themselves. We 

 have seen the finest goods go to waste 

 — they would not pay for the picking. 

 That answers the good goods proposi- 

 tion. Then on that same point — why 

 hang your sign out over your door. If 

 the goods sell themeslves? Isn't that 

 sign advertising? Nothing to it. 

 And, as Rudyard Kipling would say: 

 "How to do it — that's another story." 

 I have been thirty-eight years at It 

 and I'm still in doubt. But one thing 

 is sure — any advertising is better than 

 none. George C. Watson. 



WOOD LICE. 



Editor Hoeticultube: 



Can any reader give us a good receipt 

 for getting rid of the common wood lonse? 

 They are in everything; carnations are 

 being eaten up by them. I would like to 

 hear from some one who has had this 

 trouble and found a remedy for them. 



GRANVILLE NURSERY CO., 

 Granville, N. Y. 



One of the most frequent causes of 

 damage by the common wood louse is 

 decay of the wood work in green- 

 houses. When this gets into a decayed 

 state it affords them an ideal home 

 and they increase very rapidly partic- 

 ularly in damp and dark surroundings. 

 The most efficient way of getting rid 

 of this pest is to remove all the plants 

 from the structure, take out all rotten 

 wood and fumigate with a very strong 

 dose of hydrocyanic acid gas. General 

 cleanliness at all times is also of great 

 importance. 



