724 



HORTICULTUKE 



May 9, 1914 



Concerning the Iron Frame Houses Erected for Mr. Dunlop, at Richmond Hill, Ont. 



IT is gi'iu-rally roinedcfl tli.it Mr. Duulnp is one of the 

 most progressive growers in the Dominion. On decid- 

 ing to sell bis property in Toronto, lie purchased a 

 tract of land at Richmond Hill, and then began a most 

 reaching investigation of the various firms manufacturing 

 i;reenhouses. He went to the States and visited man.v of 

 I lie leading ranges. He compared constructions, repairs, 

 :iiid both quality and cjuantity of crops produced by each. 

 Ho left no stone unturned in his investigations. He put 

 us through a cross examination of a most searching nature. 

 It was a pleasure to have him do it. because we Icnow that 

 if any construction would stand being pulled to pieces, 

 ours would. And it did. And Mr. Dunlop gave us the 

 ■ idcr for these two Sectional Iron Frame houses each 61 

 feet Ijy 400 feet, placed 25 feet aiiart. 



If you kiinw .Mr. Lniul"|i, you are well aware of the fact 

 that what he buys, be really sells to himself. 

 No amount of clever salesmanship will accomplish any- 

 thing, if the goods themselves can't talk convincingly for 

 themselves. 



More and more, careful conservative growers are buying 

 their houses by Mr. Dunlop's method. More and more 

 .growers are appreciating that our bouses are permanent, 

 dividend yielding investments that make them worth every 

 cent tbey cost. 



If you are thinking of building, we would greatly appre- 

 ciate the opportunity of showing you some of our houses. 

 Being our guest it would lie no expense to you, and it 

 mi,ght be instrumental iu saving you many, man.v dollars. 

 We slKill be glad to lierir from you. 



NEW YORK 

 42ncl Street Bldg. 



Tord, fi]Bttrnham(o. 



SALES OFFICES : 



BOSTON PHILADELPHIA CHICAGO ROCHESTER 



fremont Bldg. Franklin Bank Bldg. Rookery Bldg. Granite Bldg. 



TORONTO. CANADA, 12 Queen St., E. 

 FACTORIELS : Irvington, N. Y. De» PIaine«. 111. 



CLEVELAND 

 Swetland Bldg. 



S-.Mi 



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i 







The Presideimt Tr©ts Oimt 

 ut Fammily Skeletoim For Youir Benefit 



THE iron frame is to a greenhouse what the skeleton 

 is to our bodies. If more greenhouses were built 

 with the strength where needed, as with our bones — 

 fewer housses would have gone down in last Winter's big 

 snow and blow. 



There's no sense in building a 

 house as light as a cobweb or as 

 heavy as a bridge. Between the two, 

 linwever, there's lots of chance for 

 difference of opinion. But one thing 

 certain, you can't get back of the 

 laws of cause and effect. Long be- 

 fore greenhouses were ever built the 

 laws of stress and strain were 

 worked out and established. It's 

 nothing new witli engineers. But 

 it is new with some greenhouse 

 builders. When houses were 25 or 

 ao feet wide, one could safely ap- 

 proximate the strength the mem- 

 bers should have, with simple figur- 



ing. But when you get beyond, say 40 feet, you are rap- 

 idly multiplying the strains on your frame and pressure 

 on your roof, way out of proportion to the increase in 

 width. It's not a thing any man can figure offhand. It 

 often takes our best engineers days 

 to do it. It involves not only much 

 figuring, but the making of many 

 diagrams and stress and strain 

 lines. 



Never yet have one of our Iron 

 I'rame houses gone down by snow- 

 i.r blow. 



<")iie thing certain, tlie brain 

 piruer of a factory is a lot more 

 iiii|M.rtaiit than its horsepower. 



Yr)ii ran di'pi^nil (in depending on 

 llitehings' .and "wi- m. anywtiere 

 for tiusiness." 



Hitchift^s^C^ 



NEW YORK OFHCE 

 1 1 70 Broadway 



BOSTON OFFICE 



John Hancock Bldg. 



49 Federal St. 



Factory, Elizabc^th, N. J. 



PHILADELPHIA OFHCE 



Pennsylvania Bldg., 1 5th and 



Chestnut Streets 



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