796 



HORTICULTURE 



May 30. 1914 



HORTICULTURE 



VOL. XIX 



MAY 30, 1914 



NO. 22 



PUBLISHED WEEKLY Bt 



HOR.TICULTUR.E PUBLISHING CO. 

 11 Hamilton Place. Boston, Mass. 



Telephone, Oxford 292. 

 WM. J. 8TEWABT, Editor and Uanaeer. 



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Entered as second-class matter December 8, 1904, at the PostOfflce 

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CONTENTS Page 



COVER ILLUSTRATION— Lilacs at Hawthorn Hall.. 

 NOTES ON CULTURE OP FLORISTS' STOCK— Antir- 

 rhinums for Winter Use — Care of Adlantums — Chrys- 

 anthemums—Growing Asparagus plumosus— Tuber- 

 ous-rooted Begonias— Outside Work — Stocks— Joftn J. 



M. Farrcll "^93 



SELENIPEDIUMS— M. J. Pope— Illustrated 794 



ROSE GROWING UNDER GLASS— Watering— Clean- 

 ing— Parcel Post— Shipping— A Query— .4rfftMr C. 



7? tj zioTcn ..,........■•••••••••••••••■•••** lyo 



SOME MAY FLOWERING SHRUBS 797 



A VISIT TO HAWTHORN HALL 797 



CLUBS AND SOCIETIES— Society of American Flor- 

 ists—Change in Exhibition Dates — Nurserymen's 



Convention — Florists' Club of Washington 798 



Woman's Agricultural Conference at Ambler, Pa. — 



Illustrated '^93 



Southampton Horticultural Society — New York Flow- 

 er Show 1915— Date of Peony Meeting at Chicago — 



Club and Society Notes 800 



NEMATODES AND CLUB FOOT— C. S. Harrison... 800 



GARDENERS— .4rtfiMr Smith 804 



SUMMING IT UP— G. C Wntson 805 



SEED TRADE — American Seed Trade Association ... 806 



OBITUARY— Prof. Bert C. Georgia • 806 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures 808 



Flowers bv Telegraph— New Flower Stores 809 



From Father to Son: Portrait George E. M. Stumpp 810 

 FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati 813 



New York, Philadelphia, St. Louis, Washington 815 



MISCELLANEOUS: 



The Mosses "^^ 



Carnations. Poetry '^^' 



Spots on Chrysanthemum Foliage— Dr. G. E. Stone.. 797 



A Confession — G. G. Watson 797 



A Tarry town Shrine 801 



Defending the English Sparrow 801 



The Use of Formaldehyde 801 



Emulation |^^ 



Government Ac(iulres ■ Plsgah Forest 806 



Sweet Pea Trainer or Support .• 806 



Amherst Notes °^° 



Washington Notes— Chicago Notes 810 



Philadelphia Notes 810 



Boston Notes °j| 



News Notes ° j^ 



The "Four Hundred" Play Florist 811 



Visitors' Register 815 



Fire 815 



Greenhouses Building or Contemplated 822 



New Corporations ° — ' 



The building of greenhoiises an(i extension 

 Publicity of facilities for the production of flowers 



for commercial purposes shows no diminu- 

 tion but rather an increase from season to season, as a 

 perusal of our column devoted to the weekly record of 



greenhouse building will show. This is pleasing evi- 

 dence of a widespread confidence in the stability and 

 future growth of commercial floriculture which seems 

 well justified. The effect of the augmented quantity and 

 improved quality of the product is, however, increas- 

 ingly apparent each year in the large centers where 

 flowers are wholesaled and the progressive thinking men 

 whose business interests and prosperity are involved are 

 coming to see the necessity for concerted action to de- 

 velop a broader and more craving demand from the pub- 

 lic for the goods. And this is what is behind the recent 

 agitation of "Publicity." 



Publicity is a term of very elastic mean- 

 Restricted ing. In its application to the flower trade, 

 ideals in the few years since the word came into 

 prominence as a somewhat vague and neb- 

 ulous "open sesame" to business improvement, such ex- 

 pedients as window placarding and joint newspaper ad- 

 vertising, general reading notices in the public press, 

 etc., seem to mark the limit of the average conception of 

 what would constitute a practical trade publicity policy. 

 But does this really get to the root of the proposition? 

 While recognizing all these resources as useful factors 

 in increasing and developing business Horticulture 

 has very decided convictions as to the ultimate value of 

 expenditure in such directions tmless.well supported by 

 a general adherence to certain fundamental principles, 

 and thus in our sincere desire to help along the good 

 work, as we see the light, we have, in these columns from 

 time to time expressed sentiments and views seemingly 

 at variance with the judgment of local publicity com- 

 mittees and others whose well-meant efforts have ap- 

 peared to fall short of W'hat might have been accom- 

 plished with a more mature consideration of the problem. 



In further explanation of the foregoing 

 Two kinds ^ve submit that persistent effort to popu- 

 of publicity larize the using of flowers for a myriad 



purposes every day in the year is far 

 better than sporadic advertising for special occasions 

 when the demand will to a great extent develop itself. 

 Again, all the beneficial effect of placarding and adver- 

 tising at such times will be more than neutralized if, as 

 is usually the case, its sequence is a dissatisfied public 

 imbued with a well-defined belief that they have been 

 subjected to a hold-up by the florist. We feel that 

 "publicity" under such conditions becomes just plain 

 "notoriety" and is purchased at a frightful cost to 

 the flower business. Ideal publicity — the kind under 

 which the florist trade will grow and prosper — is 

 whatever will help to properly standardize flower 

 values, increase the use of plants and flowers in the 

 thousand and one daily affairs of life, help to elevate 

 the business to a position of honor as a commercial en- 

 terprise of stability and good repute and place those who 

 are engaged in it on the highest pinnacle in the public 

 estimation. All this cannot be brought about in a day 

 or a year — perhaps it is a hopelessly Utopian proposition 

 hut the only way to strike high is to aim high. We would 

 here repeat what we have urged on several occasions be- 

 fore, that constructive energy, foresight and executive 

 ability of a high order will be indispensable, especially 

 for the initiatory perio<l, in the flower publicity commit- 

 tees appointed by the various florists' organizations if 

 any permanent benefit is to result from their work. 



