162 



HORTICULTURE 



August 5, 1911 



HORTICULTURE 



TOL. XIV 



AUGUST 5, l»ll 



NO. 6 



PUBLISH Kit WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place, Boston. M«»«. 



Telephone, Oxford 292. 



WM. .1. STEWART, Killtor and Manager. 



SIBSCRIPTION PRICE 



One Year, In Advance, $1.00; To Foreign Count Hen. 12.00; To 



Canada, $1.80. 



ADVERTISING RATES. 



Per Inch, 30 Inches to page 11.00 



III-, mini- on Contracts for consecutive Insertions, as followi: 



One month (4 times), 6 per cent.; three months (13 times), 10 



per cent.; six months (26 times), 20 per cent.; one year (62 times), 



30 per cent- 

 Page and half page space, special rates on application. 



Entered as second-class matter December 8, 1904, at the Post Office 

 at Boston. Mass., under the Act of Congress of March 3, 1879. 



CONTENTS 



Page 

 COVER ILLUSTRATION— Rose Madame Melanie Sou- 



pert 

 SEASONABLE NOTES ON CULTURE OF FLORISTS' 

 STOCK Achimenes— Calceolarias— Coreopsis gran- 

 ditlora— Eueharis— Lilium Harrisii— Winter Sweet 



Peas, John •/. .1/. Farrell I 61 



SOME CHOICE CONIFERS— Arthur E. Thatcher 163 



DAHLIA RHEINKONIG— Illustrated 163 



ROSE MADAME MELANIE SOUPERT 163 



CLUBS AND SOCIETIES— American Association of 

 Park Superintendents— Society of American Florists— 

 St. Louis Florist Club— American Gladiolus Society- 

 Florists' Club of Philadelphia— New Orleans Horti- 

 cultural Society 164 



Interior View of S. A. F. Exhibition Hall, Baltimore.. 165 



LOCALITY SHOULDN'T COUNT— George C- Watson 165 



BRITISH HORTICULTURE— IF- H- Adsctt 165 



DURING RECESS— The Convention Games— Michigan 

 Cut Flower Exchange River Party— Connecticut Nurs- 

 erymen's Association, Illustrated — A Good Time at 



Washington 166 



Westchester and Fairfield Horticultural Society— 

 Michell and Pennock-Meehan Ball Game— New York 



Bowlers — Notes 167 



SOME NEW THINGS— £. G- Hill 167 



CONSERVATION— C- S- Harrison 169 



SEED TRADE— Copenhagen .Marker Cabbage, Illustra- 

 tion 172 



Notes 171-172 



OF INTEREST TO RETAIL FLORISTS— Steamer De- 

 partures — New Flower Stores 174 



Flowers by Telegraph 175 



FLOWER MARKET REPORTS— Boston, Buffalo, Chi- 

 cago, Detroit, St. Louis. New York, Philadelphia 179 



OBITUARY— Adam Berg— Mrs. Wm. H. Moon— Jere- 

 miah Galbraith— Alvah Coon 185 



MISCELLANEOUS: 



Lily Bulb Notes 171 



Chicago Notes 175 



Incorporated 175 



Personal 179 



Philadelphia Notes 179 



"" Washington Notes 184 



Detroit Notes 185 



News Notes 185 



Greenhouses Building or Contemplated 186 



Patents Granted 186 



It appears to be quite a common custom of 

 -Floral 1;,,,., f or the "floral artist" who has executed 

 Art" a wheelbarrow, fire truck or similar "design 

 work" in flowers or for the trade paper 

 which like* to adorn its pages with illustrations of such 

 masterpieces, to take refuge in an apologetic sort of way 

 behind the plea that the customer was determined to 

 have this and would not accept anything else. In 

 these gratuitous admissions of "the small voice within" 

 we think we can Bee indication of a healthy awakening 

 to a realization of the incongruity of these crude pro- 

 ductions and that the florist owes it to his profession and 

 the public to endeavor to develop his art to a higher and 

 better plane. At the meeting of the retailers in con- 

 nection with the Baltimore Convention advantage 

 should be taken of the present receptive attitude of the 

 trade on this important subject, and a campaign of edu- 

 cation upward inaugurated. 



That florist who advertises his business 

 Where many most liberally and continuously in lo- 

 fiorists lack ca i newspapers, street cars and other 

 available publicity mediums will be 

 found almost invariably to be the busiest and most pros- 

 perous in his line in his town. There are exceptions, of 

 course, for advertising unsupported by good manage- 

 ment loses much of its value. Indeed, it is a question 

 whether the success which comes to the persistent ad- 

 vertising florist is a direct result of the advertising or 

 is due rather to the exercise of a clear-headed business 

 ability of which a well-directed advertising campaign is 

 only .me outward manifestation. Considering, however, 

 the overwhelming proportion of floral establishments in 

 which modern business system is practically disre- 

 garded and things run just at random, it is easy to see 

 that there is a big field for improvement if the florist oc- 

 cupation is to attain its due and rightful position 

 among the foremost commercial industries. 



It is not easy to imagine any more ef- 

 ••Let your fective advertising expedient than a well- 

 light shine" maintained place brilliantly adorned with 

 tasteful examples of the use of plants 

 and all the appointments kept in harmony and up to 

 the standard appropriate to an avocation in which re- 

 finement and artistic taste are dominant qualities. That 

 so few, comparatively, of the florists' establishments one 

 sees in traveling from place to place are so kept and 

 adorned is a reflection far from favorable to the florist 

 business as a whole. In that bright little pamphlet, 

 "Bulb Talks," issued by E. M. Ward & Co., on which 



■ mmented in a previffns issue, there are son \eel- 



1,-nt hit- of advice and suggestion to the local florist as 

 to W ays and means of publicity and surprise is ex- 

 d at the rarity of business signs on these establish- 

 ments. As Mr. Ward says -there are thousands of 

 ants in the United States without a sign 

 of the proprietor's name about the place. In this re- 

 a very valuable asset is neglected and lost." 



