!18 



HORTICULTURE 



August 12, 1911 



1 



In Summer Quiet | 

 Prepare for Fall Hustle 



Middle of August already and time to think over the situation and plan for 

 the best means of turning your flower product into its equivalent in cash 

 next winter. 



You want to deal with a house of long standing ? One with a well estab- 

 lished trade and good line of regular customers? One where best market 

 values are upheld ? Where prompt and trustworthy returns of sales are 

 made? Where all obligations are met when due? All these you have 

 a right to demand and we can fulfil them all. Have been doing it for many 

 years and are doing it now. 



YOU ARE INVITED 



When going to or from the Convention to call and inspect our establishment, 

 our facilities and methods. The oldest established cut flower commission 

 house in the famous 28th Street District. 



P. J. SMITH 



Successor to JOHN I. RAYNOR 



49 West 28th St., New York City 



possible Phil. Foley will be in charge 

 in person. 



Trade News. 



,\ .1. Rupp of the John C. Moninger 

 Co. will attend the Baltimore Con- 

 vention, as is his usual custom. There 

 is no one better posted on the subject 

 of right methods and right materials 

 for making a good greenhouse plant 

 than .Mr. Rupp. Mr. MoKee of the 

 same firm states that florists generally 

 are building a much better class of 

 greenhouses than formerly. Their 

 new catalog will be sent for the ask- 

 ing. 



Frank Oechslin's new range of 

 houses for palms and ferns is about 

 completed, and will be planted by the. 

 time this is in print. They cover 125x 

 130 square feet of ground, and are a 

 great addition to his range, occupying 

 a space nearer the entrance and with 

 the cement walls and walks make a 

 very neat appearance. The Foley Man- 



ufacturing Co. furnished the material, 

 and a Kroeschell boiler No. 12 was in- 

 stalled. Anyone interested in plants 

 will be well repaid for a visit to this 

 model establishment. 



At the E. H. Hunt supply house new 

 goods in all lines arc coming in to take 

 the place of the quantities that were 

 moved out during their pre-inventory 

 sale. A. F. Longren, salesman, who 

 has just returned from a very success- 

 ful trip thinks the conditions favorable 

 to an active fall trade in all kinds of 

 florists' supplies. A new man has been 

 added to the force, R. H. Starbnck, 

 who will talc< care of the western ter- 

 ritory. A new wholesale catalog will 

 be ready for distribution Sept. first, 

 and should be in the hands of every 

 florist. 



Personal. 



J. Starrett, the LaSalle Hotel florist 

 is away receiving treatment for rheu- 

 matism. 



James G. Hancock is calling on old 



friends in Grand Rapids and other 

 Michigan points this week. 



Frank Pasternick has the sympathy 

 of the trade in the loss of his mother 

 whose death occurred last week. 



Geo. Woodward who has been ill all 

 summer following an operation is soon 

 to take a vacation. He will spend some 

 time in Lake Geneva, Wis., which, his 

 friends hope, will go far toward his 

 complete recovery. 



C. N. Dickinson is combining busi- 

 ness with pleasure at his summer 

 home on Pelican Lake and writes that 

 he has closed contracts for a good sup- 

 ply of Christmas green including ber- 

 ried stock. 



Wm. Allen is now in charge of the 

 conservatories in connection with the 

 retail store of Schiller, the Florist, at 

 2221 West Madison street. Mr. Allen 

 had several years of experience in the 

 east when he first came from England, 

 and has been with F. Oechslin the past 

 year, so is very well fitted for the posi- 

 tion. 



