

HORTICULTURE 



August 12, 1911 



^WtMMWWWWI W ^V\^AAA^A^ V> ft^\^A^A.^A^tA^WVW\^AAA A ^Aft^A l V»AA^>^/\^A^f VV ti<VV<^\^WAA^<%^r, 



Profit by the Progress of Others 



The Progressive Firms in any line of business always give the 

 Best in Material and Service. That is the reason for their progress. 



Our Success, and consequent Progress is well known to all that 

 deal with us, and they profit by their knowledge. Take advan- 

 tage of the Best that is offered you- Investigate our Methods, 

 and better your business opportunities. 



Every year we strengthen our position, by better facilities and 

 careful organization. 



Why not take advantage of them for mutual profit? 



THE LEO NIESSEN COMPANY 



• Wholesale Florists 



1209 Arch Strefet, PHILADELPHIA 



ifcVVWV W WWWE'WM U WWWMWW W VWWWWW WWy MWWIWWWWIAIVV^ 



on the 3rd inst. Mr. Heacock and his 



friend and neighbor, Thomas Lo- 



gan, superlntt ndenl tor Clement B. 



Newbold, joined the party at Jenkin- 



town station, and from there on took 



under pi rsonal supen ision. At 



us station the "all out" signal 

 was -iven. and after a walk of about 

 a mile the Heacock place— a farm i I 

 58 aires— was reached. On the western 

 side cit this, is the big glass strut in 

 with its appropriate outbuildings, stor- 

 The visitors were great- 

 ly interested in the arrangements i t i 



ag, pumping, etc. An artesian 

 well 200 ft. deep gives a four-inch 



:n with steady flow, and no pump- 

 is required. The green- 

 house (of Lord & Burnhani construc- 



ahoul 15,000 square 

 and is planted mainly with Killarney 

 very few RichmondS are 

 grown at one end. The establishment 

 .1 to have shipped the best 

 Killamey's reaching the Philadelphia 

 mar: et the pa ison, and to have 



secured the highest returns of this vi- 

 cinity, which speaks well tor Mr. Hea- 

 eoek. and for his able foreman, Robert 

 .lam 



visit came a boundary walk around 

 the farm. The truck crops and the live 

 hi i i 



and pOl 



all of the latesl pattern. The lat- 

 ter are so well trained thai they will 



from one end of the orchard to 

 the i hey hear an apple 



fall. Under a grateful shade of spread 

 ing trees on the lawn light refresh- 

 ments were served by the host \ 

 most pleasant and instruct! 

 noon was spent, for which Mr. 



deserved and received the thanks 

 of the party. 



LEO NIESSEN CO.— The steady 

 growth of this firm is well known to 

 all who are familiar with the cut flow- 

 er commission business. Although a 

 corporation, the business is condui 

 solely by Messrs. Leo Niessen, presi- 

 dent, and Arthur A. Niessen, secretarj 

 and treasurer. From a most humble 

 beginning their business has grown to 

 si < b proportions that today it is con- 

 sidered one of the largest of its kind. 

 By no means are they satisfied with 

 what they have accomplished in their 

 particular line, and their progressive 

 spirit can readily be seen by the plans 

 which are now under way, which will 

 increase their facilities three-fold. A 

 ii. w building is to be erected in the 

 heart of the city, which will rival any 

 establishment of its kind in the coun- 

 try. It will have every possible ad- 

 vantage, such as a central location, up- 

 to date equipment, an abundance of 

 daylight, and — what would seem D 

 essential — the kind of management 

 that insures continued growth and 

 more success in the future. Unless the 

 business principles of this firm are 

 correct and of a high standard, it 

 would have been impossible for them 

 to have accomplished what they I 



BERGER BROS.— This firm, com- 



: of 1 lai ty and John Bi 

 established in the wholesale w< 



i.ission business in 1904. at 

 Pilbi ; Thej had been 



tiained to the florist trade before this, 

 having been associated with their 

 father. William Berger of Germantown. 

 Th«-;r business has I from 



itarl and they arc I 

 I the most promising i 



ger firms who have lately en- 

 U te<i the ranks. 



PENNOCK BROS.— This retail flor- 

 ist house was founded forty years ago 

 by Abram L. Pennock. The location 

 was then on 12th street between Mar- 

 ket and Chestnut streets. In 1866 his 

 brother, Joseph Liddon Pennock was 

 admitted and the firm name became 

 Pennock Bros., which it has remained 

 ever since. On account of failing 

 health J. L. Pennock retired and 

 shortly thereafter Thomas Cartledge 

 and John Westcott became partners. 

 The present members of the firm are 

 J. Liddon Pennock (a son of Abram L. 

 Pennock) and A. B. Cartledge (a son 

 of the late Thomas Cartledge). The 

 store is located at 1514 Chestnut street 

 and is a model for completeness and 

 up-to-date equipment. Notwithstand- 

 ing keen competition, brainy and ag- 

 gressive rivalry, this old house holds 

 its own, getting its full share of the 

 creme-de-la-creme of the flower trade 

 of Philadelphia. 



GODFREY ASCHMANN.— In the 

 florist business at 1012 Ontario street 

 since 1886 — previous to that he had 

 been a jobbing gardener for seven 

 years. His three sons — John, Howard, 

 and Edward — are now associated with 

 him in the business, which has grown 

 to considerable proportions. Mr. Asch- 

 mann makes a specialty of flowering 

 and foliage plants for Christmas and 

 Easter — particularly begonias, azaleas, 

 lilies, palms and araucarias. He does 

 tin extensive shipping trade, having 

 worked this up by unique advertising 

 methods through the trade papers. 

 The glass area is estimated at 25,000 

 square feet. Much of the stock offered 

 for sale is imported — Mr. Aschmann 

 making frequent trips to Europe for 

 the purpose of selecting the best bar- 

 gains. 



