A ut n -f 12 



MORTICULTURL 



233 



U KNOW US 



LETS KNOW U 



££ 



RICE STANDARD 



55 



SEE OUR EXHIBIT AT THE CONVENTION OF 



Up-to-Date Florists' Supplies-Ribbons-Chiffons-Nettings and Baskets 



ALL THE NEWEST 



OUT OF THE ORDINARY 



FOR THE GET-THERE FLORIST 



It will pay you to SEE OUR EXHIBIT 



The Leading Florists' Supply House 



and 



Ribbon Specialists 



But above all be sure and 

 "stopover" at Philadelphia 

 and see the magnificent as- 

 sortment we have to show you. 



ORIGINATORS 



M. RICE & CO. 



IMPORTERS & MANUFACTURERS 

 1220 Race Street 



PHILA., PA. 



more advanced artistic ideas of the 

 present day. The chiffon folds droop 

 so as to hide the mechanical work. 



Prepared natural ferns arc bewil- 

 dering in variety and coloring. There 

 are many new things in tins depart- 

 ment. The wild asparagus sprays in 

 natural green are favorites, l 

 device is to tip them scarlet and vio- 

 let for Christmas trade. l; 

 wreaths are treated the same way and 

 make a novel showing. 



More trouble for the poor i 

 grower. Some clever German has a 

 new patent d process and now you 

 can't tell the preserved from ibe real 



thing. Flexible, soft and willowy, just 

 the right shade, and last forever. 



Waxed paper is now offered in a 

 lovely "Moire effect." It looks to me 

 like a watered silk pattern of. 

 birds-eye maple cross grain or some 

 wood. Silver white, violet, moss 

 . nile green, light blue, pink. 

 Not ;t cheap paper but splendid tor 

 fine trade and a high-class novelty. 



Trouble again for the flower grower — 

 an improved poinsettia. This tin 



the foliage with it and has other 

 perfection touches. Last, but not least, 

 in the galaxy of ' novelties for 1911 

 come the baskets, and all lands have 



contributed their quota. Patterns In 

 • ndless varieties— all of them charm- 

 ing. Gypsy baskets, fern boxes, Beauty 

 •is, carnation baskets, many of 

 with handles near the ceiling. 

 Bridge designs, pot holders, raffia con- 

 ceits, in a bewildering asray. 



There are seen some excellent Swiss 

 novelties in little butter tubs, water 

 carriers, etc., in wooden ware, illus- 

 trated with a colored flower spray. The 

 Italian baskets In pink, white and yel- 

 low in dainty and graceful weave make 

 one think of a Venetian madrigal or a 

 Neapolitan love song. The whole col- 

 lection is very gay and graceful. 



Wt-ililing Outfit. 



