HORTICULTURE October 14, 1911 



¥-§#^'D*T¥(~ % XJL,Tr¥J R E, called in to adorn the surroundings with his beautiful 



^-l ^-* and fragrant wares or are the florists' own home display 



▼«L. xiv October u. 1911 MO. 16 f or ,]„. purpose of attracting visitors and giving fall 



pi-bushed weekly BY business a starl these affairs are equally praiseworthy 



HORTICULTURE PUBLISHING CO. and should lie encouraged and promoted in every possi- 



11 Hamilton Place, Boston, Mass. ble way. We cannol have too many of them for when 



Telephone, oxford *w. well done iliev air in the firsl rank as up-to-date busi- 



WM. 3. STEWART, Editor and Manager. ■> I 



subscription prick ness developers and the g I thej do is fell all through 



Oa. Year. In Ad^nce, U^*" £°™"n» Conntrl... It.OO; T. (he ^OBOU. 

 ADVERTISING RATES. 



per laen, so inches to pase ■;■•••: ;•;." I '' * 100 The talk by Mr. Farquhar at the 



■UWBH on Contracts for consecutive Insertions, as follows! -rr i -rw • . « ™ , 



One month (4 times), S per cent.; three months (IS tlmea), 1* * situation of Jfgw York Florists' Club meeting 



aer .ent^s.r month. <1. time.). 20 per cent.; one year (.t times). Urge opportunity ^ Monday eyenin& which ^ 



P.,e and h»lf P... space, special rate, .■ application. ^ ^^ Qn an()ther page of 



n * u lTBlltZut£™?XZ , c^^^ this P a P er » deserves careful P erusal b y everyone whose 



■ ~ interests are identified with horticulture in any of its 



CONTENTS departments. After hearing the lecture one gentleman 



COYFK ILLUSTRATION— Eremurus. wel ' qualified to judge was overheard to say that it was 



FRUIT AND VEGETABLES UNDER GLASS— Pot the best address ever listened to by the New York Flor- 



Vines- Melons in Pots— Fig Houses— Winter Toma- . 



toes— cauliflowers— Radishes— Geo. tf. Pensoji 525 ists Club. The lecturer's statements were straight-for- 



EREMURUS — A. J. Loveless ;••-, 525 ward and keen cut and his deductions and advice such 



SEASONABLE NOTES ON CULTURE OF FLORISTS 



STOCK— Amaryllis— Ardisias— Chrysanthemums for as might be expected from a man who has taken full 



Exhibition— Campanulas— Lorraine Begonias— Plant- advantage of the "opportunities presented by a widely 



ine Lilies Outside — John J M. Farrell 5<J7 



ririi' v\D societies- diversified experience and a position tor observation 



~ Chicago Florists' club— Huntington Horticultural sucn as DlU f ew are f av ored with. It is much to be 



and Agricultural Society— Society of American Flor- . . 



ists ^Gardeners' and Florists' Club of Boston-New regretted that time for discussion of the points brought 



York Florists' Club — Buffalo Florists' Club 528 forward was not available and there is abundant ma- 



THE HORTICULTURAL OUTLOOK — /. K. M. L. . . . . 



nil. nunm-c >- tenal in the paper for discussion which might be ad- 



Farquhar r„ ^ r ° 



BRITISH HORTICULTURE — W. H. Adsett 53Ua vantageously followed up in all the floricultural organ- 



Op F DWE^^-I^TO T RETAIL%LOMSTS:' P ° rtr izations throughout the country for the entire season. 



The New Breltmeyer Store, Illustrated 532 A. situation of large opportunity certainly confronts us. 



New Flower Stores-Steamer Departures-Boston intelligent advantage of it or let it slip 



Market Notes ™° & ° e 



A Model Store — Flowers by Telegraph 539 |, v unimproved? 



SEED TRADE: 



Crop Conditions-Peas and Beans-Cucumber and indications that 



Othpr Vine Socds ooo .' 



Root Crops— Spinach,' Parsley and Parsnips— Latest Now for thinking men here and there, other 



Market News — Notes 536 serious business than the gentleman referred to in 



FLOWER MARKET REPORTS: foregoing notes, are awake to the 



gSSSaffl^ "3 unprecedented situation which now begins to loom up 



OBlTU \i;v lu our horticultural world and are out to sound the call 



John A. Dow— Isaac Gillett — Winthrop Hoxie — for a virile onward movement which will place the 



William Spatz— Mrs. Thornton 549 g ar< J e ner and florist in a position higher and better 



MKCELLANEOUS: 53o tnar| ae ] |;ls } ieT - e f of ore occupied. The terse comments 



Whither Tending— Geo. C. Watson. WW".! 530 by G. C. Watson in another column of this paper touch 



Field of Speciosum Lilies, Illustration 530 upon the forces which, in our club and society existence 



American Tomatoes in England 530a ] ea( ] to p r0 ^erity or to decadence and indirectly tend 



Louisiana Aroused • ■ • either to vitalize or to emasculate our commercial prog- 



Washington Notes o duc -m ,■ <■ r\ t, ■ n ■ \ ° 



Philadelphia Notes 530c ress. I lie hlevation ot Our Business is a topic 



si. Louis Notes 530c which on various occasions during the past twenty-five 



Detroit Notes 530c y ears ] i;ls appeared on the convention programs of the 



Personal ••■••••••■ •■ " ., M S. A. F. and elsewhere, but the field for exploitation 



Greenhouses Building or Contemplated 'b6oa > . f 



Chicago Notes 532 has -nice broadened out immeasurably and the time is 



Boston & Maine R. R. Station Prizes 532 now here when it becomes the first and most urgent duty 



Incorporated 533 <t ( ,, N(TV organization, national and local, to arouse its 



Catalogues ed •• • ■■- • members and to concrete the best and most serious 



News Notes 534-D.J9-549 . 



Patents Granted. 548 thought on the immediate means for elevation and busi- 



A Society Note, poetry 549 ness development in line with the opportunities pre- 



= sented. In the selection of officers for the coming term 



•■Full Openings" have begun and for it will be well to make qualification for such work a. 



Fall Openings a period will be a frequent item of fir?t requisite. The social phases of club activity may, 



, , , without any injurious effect, be given secondary prom- 



i in our weekly news columns. . . ■'/.■. .• , -, j -\ •', 



mence for a while or even entirely suspended while we 



Whether they are ses of large department give unf ii v ided attention to the more serious and vital 



store- and similar establishments in which the florist is problems which now press for consideration. 



