December 16, 1911 



HOKT I CULTURE 



875 



FRANK H. TRAENDLY 



CHARLES SCHENC 



TRAENDLY &. SCHENCK 



Wholesale Florists .--jSii ^M . 



131 WEST 28th STREET NEW YORK 



"Phone, 798 799 Madiion Square moii^^H JSSM2ESE 



ANNOUNCE FOR THE SEASON | 



The Finest Callection of ths Latest 

 ROSES 



Mmc. Abel Chatenay, Prince de Bulgarie, 

 Radiance, Mrs. Aaron Ward, Dark Pink 

 Killarney, Killarney, White Killarney, 

 Richmond, Maids and Brides. 



[.CARNATIONS p~~" 



All the latest and fancy varieties of excellent 

 quality. 



CATTLEYAS 



WE are the LARGEST receivers of Cattleya 

 and many other varieties of Orchids in the 



city. 



Varieties in Roses and Carnations 



BULBOUS 



Lilies, Lily of the Valley, Narcissii, Hya- 

 cinths, etc. 



VIOLETS 



The finest quality of Violets and no order 

 too large. 



SMILAX 



ASPARAGUS 



SPRENGERI 



STEVIA 



TRAENDLY & SCHENCK 



A 



Flower Market Reports 



The continued unseason- 

 BOSTON able hot weather has had 

 an unforeseen and disas- 

 trous effect on business and on much 

 of the stock being received. Roses 

 especially are coming in soft and lack- 

 ing the stamina which made them so 

 sturdy looking a few days ago. What 

 the effect will be on the Christmas 

 product is not yet apparent, but there 

 is certainly some food for anxiety. 

 The grower who is wise — realizing the 

 situation will, for the time being, cut 

 his roses in a more immature state 

 so that their keeping qualities may be 

 preserved. Carnations are not over- 

 plentiful and are hardly up to stan- 

 dard set in previous years at this 

 date, a condition which may be due 

 more or less to the weather condi- 

 tions. Lily of the valley is in good 

 quality and full supply, but market 

 value is low, quality considered, and 

 the same is true of sweet peas, which 

 are selling for less than they are in- 

 trinsically worth. Longiflorum lilies 

 are all right and with paper white 

 narcissi are enjoying a normal oall. 

 Violels fluctuate from day to day in 

 quantity and in demand and are a 

 cause of constant perplexity to the 

 wholesale dealer. Chrysanthemums 

 are not quite finished, but the rem- 

 nants in sight are of little value. Or- 

 chids and gardenias in moderate sup- 

 ply and moderate demand. A few 

 poinsettias are in. 



The sale of green material is al- 

 ready far in excess of the previous 

 record for so early and the ad\ 

 orders booked for holly, boxwood and 

 laurel indicate an unprecedented de- 

 mand for all such stock. 



It looked as if Indian 

 BUFFALO summer had come upon 



us the past week as 

 throughout the week the mercury reg- 

 istered no lower than 40 degrees. 

 Bright, sunshiny days did not bring on 

 stock any faster than could be con- 

 sumed, as chrysanthemums were prac- 

 tically over and the demand concen- 

 trating on other lines. Up to Friday 

 there was a scarcity of medium roses 

 and carnations and prices had ad- 

 vanced a notch, though there was suffi- 

 cient other stock such as narcissus, 

 lily of the valley, violets, Roman hya- 

 cinths, stevia, etc. Beauties are im- 

 proving in quality in the long grades, 

 but the short are poor, with only a 

 slight demand. Richmonds are fine, 

 also Killarneys and Bonsilene sells 

 well. Violets have light demand. On 

 Friday and Saturday there was enough 

 of everything to supply all. The flor- 

 ists are in condition for a good holi- 

 day hustle and the outlook is promis- 

 ing for a busy ending of the month. 



The w e e k following 



CHICAGO Thanksgiving was an 



• ' r y one. 



Warm, damp weather prevailed and 



only a few hours of sunshine have 



bei ii noted tor ten days, stuck is 



Dg the result and unless colder 



and clearer weather comes soon to re- 



the strain, stock will not ' 

 its best for the holidays. Carnations 



particularly needing the suns 

 and prices have been low all the 

 week. Roses are a little less in de- 

 mand than last month for trade in 

 al has not been up to the aver- 

 Cou are looking bare since 



the great bulk of chrysanthemums are 

 gone. Some very fair specimens are 



seen here and there, the most of the 

 stock, however, being short and weak 

 stemmed. A few Chadwiek are ex- 

 pected to hold on till Christmas. Some 

 fine mignonette with 24-inch stems Is 

 seen. Violets are of good quality con- 

 sidering the mild weather, and sell 

 out fairly well. Paper whites are 

 everywhere and many bunches are 

 finding their way to the barrel. Kil- 

 larney is queen of the roses now and 

 will play a big part in the Christmas 

 trade. Beauties are keeping their 

 growers hoping and praying for sun- 

 shine. 



Last week closed 

 CINCINNATI badly enough. The 

 start of this week 

 followed in the footsteps of the close 

 of the preceding one. The volume of 

 business transacted was large, but not 

 nearly enough to take up all the stock. 

 \ week and a half of spring-like wea- 

 ther pushed out roses and carnations 

 in particular. From Sunday of this 

 week until the middle the rain man 

 held sway and tortured the long-suffer- 

 tnortals with a continuous rain. 

 H diil not. however, defer the shop- 

 It is a trifle early as yet for 

 them to place their Christmas orders 

 with the florists, but they will be drop- 

 ping in before long. In roses. Killar- 

 are coming into crop splendidly, 

 and will be at their best just before 

 the 25th of the month. The supply of 

 other roses, too. is good. The grow- 

 ers of poinsettias in this vicinity ex- 

 to be able to have heavy cuts of 

 choice stock any time from now on 

 as they are needed, r.irnations are in 

 supply owing to the warm wea- 

 ther. The quantity in this line is in- 



(CoMtil 



