HARDWOOD RECORD 17 



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My Customers are My Friends" 



This statement was made (not for publication) by a leading hard- 

 wood dealer of the leading hardwopd market, Louisville. It is typical 

 of the attitude of those who are engaged in the business of making 

 and sellinsr hardwood lumber in this market. 



"If I can't have the friendship of my customers, then I prefer not 

 to have their trade," continued the lumberman referred to. 



And it is to be noted that he has succeeded in acquiring both in 

 the case of a large number of discriminating buyers. 



The reason is simple. Louisville dealers are straightforward, 

 square people, who give every purchaser 100 cents' worth of value for 

 every dollar, and who expect and get similar treatment from those with 

 whom they have dealings. 



If you are looking for a market where you will really enjoy doing 

 business, here is a tip: Obey that impulse, and write to 



THE LOUISVILLE HARDWOOD CLUB 



Edw. L. Davis Lumber Co. Booker-Cecil Co. 



W. P. Brown & Sons Lumber Co. Norman Lumber Co. 



Lc3uisviLLE Point Lumber Co. C. C. Mengel & Bro. Co. 



The Louisville Veneer Mills. Ohio River Sawmill Co. 



