HARDWOODRECORD 17 



The Time to Buy Is NOW 



A certain well-known advertising agency displays as its slogan, 

 "The time to advertise is all the time." However this may be 

 true of advertising, it must be conceded that it is not so applicable 

 to lumber or any other commodity which is subject to the fluc- 

 tuations of the market. 



But students of the situation agree that never was a time more 

 opportune for buying than the present. Crops are certain to be 

 far above the average; money is fairly plentiful, and the railroads 

 are still handling a comfortable volume of business. Lumber 

 stocks are in fair shape, and the wants of the buyer — now — can 

 be taken care of readily at satisfactory prices. 



A few months hence conditions will undergo a radical change. 

 There is every reason to believe that most consuming interests 

 will experience a marked stimulation, and will require largely 

 increased supplies. It is certain that the railroads will be taxed 

 in handling the enormous production of the harvest fields, and 

 that traffic will move much more slowly than it is moving now. 

 It is likewise certain that stocks will be broken and that prices 

 will advance. If there has been any surplus of hardwoods, it has 

 disappeared, and by the time the crest of the tide of demand 

 reaches available stocks this fall, the relations between demand 

 and supply are likely to undergo a surprising change. 



If you use or handle lumber, you cannot afford to wait until 

 the need becomes immediate; you cannot afford to trust to luck, 

 nor to "let the yard-man carry the stocks" in order to save interest 

 on the investment. If you arc going to require lumber this fall, 

 the time to buy is noiv. 



While the statements we have made are general, and can be used 

 as readily bv other markets as our own, it is unnecessary to add 

 that the facilities of our members for taking care of their cus- 

 tomers are unexcelled, and that those who send their inquiries to 

 Louisville will get what they ordered, plus satisfaction, raised 

 to the «th power. 



The Louisville Hardwood Club 



Edward L. Davis Lumber Company, Norman Lumber Company, 



C. C. Mengel & Bro. Co^ipaxy. W. P. Brown & Sons Lumber Co.. 



Booker-Cecil Company, The Louisville Veneer :\Iills. 



Ohio River Sawmill Company, Louisville Point Lumber Company. 



