Ill 



II RTICU I.TURE 



January 3, 1920 



"The Telegraph Florist" 



Member of Florists' Teleiiraph Deliferj 



124 TREMONT ST. 



IM 



H.F.A,LANGE 



Worcester, Mass. 



Delivers to all Points in New 

 England 



IBO.OOO Square Feet of Glass 



Member Florists" Telegraph Delivery 

 Association 



WORCESTER, MASS. 



Randall's Flower Shop 



UABRY I. RAXDALI^. Proprietor. 

 Uember Florists' Telegraph Delivery 



Provideflce, Rhode IslfHid 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Member Florists' Telegraph Delivery 



Quality and Reliability 

 WARBURTON 



FALX RI>T;R, MASS. 



Deliveries of Flowers and Plants 

 in FALL RIVER and contiguous 

 territory. 



The Beacon Florist 

 ^^nTJl-^' BOSTON 



J. EISMAN, Slanager. 14 years head 



decorator and designer tor Penn's. 

 Prompt, Efficient Service Guaranteed. 



A Card This Size 



Cost8 only 90c. per Week 

 on Yearly Or^er 



It would keep your name and your 

 specialty before the whole trade. 



A half-inch card costs only 45c. per 

 week on yearly order. 



It has been a busy holiday season, 

 but now the rush is over florists can 

 get down to regular work again. Be- 

 fore the memories of the season have 

 become dim, though, it will be to their 

 advantage to note down all of the im- 

 portant items in connection with their 

 business. It will be of great benefit 

 to them next year in helping to avoid 

 mistakes and in reducing labor. 



There seems to be no reason why 

 florists should not go ahead with full 

 confidence; even though prices may 

 come down a little there is certain to 

 be a big market for all that the flor- 

 ists can grow, and in many lines stock 

 is short. Carnation men should be 

 certain to have a good supply of cut- 

 lings. It is time also to make rose 

 cuttings. In this connection let it be 

 said that florists are not always care- 

 ful enough in the plants they use 

 when making cuttings. Only the 

 strongest, heartiest growing plants 

 should be chosen. It doesn't take long 

 tor stock to degenerate unless care is 

 exercised in this respect. It really 

 pays to pick out the plants which pro- 

 duce the most flowers and the most 

 perfect blooms, and to use them for 

 wood. There is much more individu- 

 ality in different plants than is some- 

 times realized, and it is possible to 

 continually improve on stock by care 

 at the time when cuttings are being 

 made. There are various ways of 

 marking plants which are to be used 

 for cuttings. The one recommended 

 by Arthur Ruzicka is to tie a piece of 

 pasteboard to the top of the stake. 

 Particulars about making cuttings 

 were published under this heading last 

 week 



Roses which were potted up in No- 

 vember must be starting into growth 

 now if they are to be in bloom for 

 Easter. It is very important to get 

 good active root growth before the 

 leaf buds start very much. It is well 

 to have a temperature of from 40 to 

 45 degrees from ten to twelve days. 

 After that the heat can be increased, 



CAMBRIDGE, MASS. 



.-,si :mt. .wnrnN street 



HAROLD A. RYAN. Inc. J-'T^s: 



BROCKTON, MASS. 



Belmont Flower Shoo ^.7."^^ 



mn GRADE PLANTS 



For Retail Stores a Specialty 



ASK FOR LIST 

 THOMAS ROLAND. Nahaat.MaH. 



LAWRENCE . - MASS. 



A. H. WAGLAND 



We Cover 

 LAWRENCE, MKTHUEN, ANDOVEB., 

 NORTH ANDOVKR, SALEM, N. H. 



and Contiguous Territory 

 Member of F. T. D. 



BEVERLY, MASS. 



BEVERLY FLOWER SHOP ^'.'rff. 



MALDEN, MASS. 



J. WALSH & SON ^^* 



Telephone 1422 

 4 Main Street, T.4CNTON. HA8B. 



National Florist for Taunton and Vicinity 



y 



eviXB BROS CO 



GUDE BROS. CO. 



WASHINGTON, D. C. 



Member F1orist« Telefirapli DehTery 



FLOWERS 



The Best at 

 The Lowest 





"I SERVE" 



The Largest Popular Priced H»mM la 



Philadelphia 



ROSS 



Send orden to 



1S6 8o. 62nd 8treet, Philadelphia. 



Other Stores 



13 8o. eoth 8t„ t\i E. Olrmrd At^bb* 



PHILIiDELPHIA 



Member Florists' Telegraph DeUT«ry 

 Orders from all except iii«ailft««a mi 

 the F. T. D. moat be aooc mr cioie* Vf 

 remltUuioe. 



