II 



C V I.T U K R 



January 3, l!i20 



New Year's Greeting 



should be helpful co-operation. Oui 

 interests are closely allied. For one 

 to be successful, all must share in the 

 success. 



In the year just beginning, there are 

 important matters which are bound 

 to ensage our attention, a few of 

 which 1 want to mention. 



While we have great respect tor the 

 men who form the membership of the 

 Federal Horticultural Board, we never- 



President Miller's Message to All Members of the S. A. F. « O. H. 



and Affiliated Bodies 

 We are all standing together on the 

 old December platSorm. suitcases in 

 hand and our other baggage checked, 

 waiting tor the 1920 express. We hear 

 the warning screech of the locomotive 

 whistle around the curve. The train 

 ■draws in, on schedule to a second. 



Old Father Time, the one train dis- 

 patcher w^ho is always on the job. no 

 matter what the weather may be, 

 swings his dim lantern; Experience, 

 the only conductor in whom we may 

 with safety place our confidence, 

 shouts "All aboard." 



We all pile in. There are ample 

 reservations in the popular parlor car, 

 Good Luck, and there's a well stocked 

 dining car forward. Caution, the 

 brakeman. closes the gates. Again 

 the whistle screeches and we are off, 

 Hope, the headlight, blazing the way 

 into January. 



Well, how do things look for a suc- 

 cessful journey? Our last year's trip 

 on the 1919 wasn't so bad after all. 

 Here and there for one reason or an- 

 other there was a slow down but wp 

 didn't jump the track or have a col- 

 lision and we got in on time. 



In extending the season's compli- 

 ments to our beloved society and affil- 

 iated or.2;anizations. my best wishes go 

 to each and every one. To the dear 

 ladies of our sister society I extend 

 my hearty greetings. May God spare 

 them to continue the good work of 

 making our annual gatherings more 

 pleasant by their inspiring presence. 

 I hope and believe that the 1920 Ex- 

 press will carry us all safely through 

 and that we will be happier and more 

 prosperous at the end of the run than 

 ever. 



We have reason to congratulate our- 

 selves at this time, fellow members. 

 ' The good old U. S. A. stands out on 

 the world map bigger than ever, 

 more patriotic than ever. After a rest- 

 up. following the end of the war, we 

 have taken stock and find that pros- 

 perity is with us in abundant meas- 

 ure. But our share of it in the New- 

 Year will not come with mere wishing. 

 We need to take off our coats, roll up 

 our sleeves and get down to hard work. 

 W^e have got to go after it. 



Our society represents co-operation, 

 thrift and conservation. We owe a 

 great deal to our old leaders. They 

 appreciated these three great qualities 

 and founded our society upon them. 

 Let us strive to continue their good 

 work to make our organization more 

 influential and more representative. In 

 ■union Is strength. All the way from 

 the greenhouse to the retailer there 



campaign is only in it; infancy and 

 needs to be encourae;ed. We are in- 

 deed favored by having such eflicient 

 men to wage this campaign, but we 

 must all join and help in the work. 

 Just imagine what we have accom- 

 ]ilished in less than two and a half 

 years. Why, for a few thousands, we 

 have succeeded in flashing our slogan 

 "Say It With Flowers" throughout the 

 United States, yes, throughout the 

 whole civilized world; while other 

 tradesmen and manufacturers, after 

 spending many years of laborious work 

 and incurring exorbitant expenses, 

 have not met with the success we 

 have. 



I congratulate myself on having such 

 fine material for State Vice-Presidents, 

 men who willingly give their time to 

 work toward making our society as 

 strong as the rock of Gibraltar. 



To the oflRcers I want to say that 

 I feel greatly honored in being elect- 

 ed to serve in this high office, and with 

 their co-operation and that of my fel- 

 low members, I will do my utmost to 

 make my administration a success. 



I need add only one thing. Let us 

 work in the New Year with a united 

 purpose to carry forward the work 

 committed to our hands. The road 

 lies straight ahead and, as a wise old 

 Arab said years and years ago: — 

 "No man is ever lost on a straight 



road." 



Abk.vh.^m L. Miller, Pres. 



PKESIOENT A. L. MILLER 



theless feel that the efiiciency of that 

 important body would be materially 

 strengthened, and the best Interests 

 not only of the florists but of the pub- 

 lic in general served, were practical 

 growers invited to suggest one of their 

 number for appointment on that board. 

 In all fairness to the great and ever 

 developing industry which is represent- 

 ed by our organization, we believe the 

 department should have the official 

 benefit of the ripe experience which 

 comes through continued, direct touch 

 with the various activities in plant 

 propagation and culture. 



Encourage recreation and affiliation. 

 "All work and no play makes Jack a 

 dull boy." This particularly applies 

 to the florist who does not affiliate 

 himself with his trade organizations. 

 He misses many opportunities. No 

 man in our profession can afford to be 

 on the outside and no one is too hig 

 or too small to become a part of us. 

 We are fortunate to have such an edi- 

 fying membership and I hope soon to 

 see all the wholesalers, cut flower 

 growers and pot plantsmen enrolled. 



Publicity 

 Support publicity. Our publicity 



THE RETIRING PRESIDENT'S 

 MESSAGE. 



Greetings to one and all with best 

 wishes for a Happy and Prosperous 

 New Year. 



After two very trying years for our 

 predecessors In office, and the trade at 

 large, we were, on January 1. 1919. 

 ushered into office under most auspic- 

 ious conditions. Demand for florists 

 stock was exceptionally good. Grow- 

 ers and retailers were getting prices 

 worth while, the volume of business 

 was greater than ever before and 

 everybody was well pleased and 

 satisfied. 



Now let us make a short review of 

 the why and wherefores. First of all, 

 we had less production at the close of 

 1918 and beginning of 1919 than we 

 had tor some time previous. The 

 many reasons for which, we need not 

 go into detail here. Second, the de- 

 mand tor our product, no doubt, was 

 greater than ever before. Some say 

 on account of the flu epidemic, others 

 say publicity was a large factor. Well 

 let us grant that it was either, or prob- 

 ably both. One thing we must all ad- 

 j^ijt — It was a condition brought about 

 bv the supply and demand. Now then. 



