.lumiary 3, 1920 



H H T 1 C U L T U R E 



lo. 



The Meyer Florists' Green Thread 

 Is different from any other make. 

 Every spool contains 2 ounces of 

 actual thread, 16 ounces to a pound. 

 See that you get the Meyer Florists' 

 Green Thread and you will get the 

 very best thread in the world. Don't 

 take any substitutes. 



Manufactured by 



John C. Meyer Thread Co. 



BOSTON, MASS. Mills at Lowell, Mass. 



For All Flowers in Season Call ob 



THE LEO NIESSEN CO. 



1201 Race St. Pluladdphia, Pa. 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 Ranstead St., Phllaadphia, Pa. 



CHOICE BEAUTIES, ORCHIDS, VALLEY, ROSES 

 and all Seasonabla Varieties of Cut Flowers 



Wired Toothpicks 



Manufactured by 



W. J. COWEE, Berlin N. Y. 



10,000 $2.50 50.000 Sll.OO Sample free. 



For Sale by Dealers 



GEORGE B. HART 



WHOLESALE FLORIST 



24 Stone St„ Rochester, N. Y. 



CUT FLOWER BOXES 



EDWARDS FOLDING BOX CO 



MANUFACTURERS 



PHILADELPHIA, PA. 



Henry M. Robinson Go. 



55-57 West 26tli Street 

 and 430 Sixth Avenue 



Telephone: 

 Farragut 13 and 3180 



if that is true, and I am sure it is, then 

 we, no doubt have the problem solved. 

 All we have to do is to create a de 

 mand sufficient for the Kui)ply and we 

 all will be happy. This has been one 

 of the primary aims of the past admin- 

 istration. We tried it through public- 

 ity, both national and local. The re- 

 sults, we feel, were very satisfactory 

 tcir a beginning. 



Local cooperative advertising has 

 been initiated into many communities 

 with very satisfactory results. The 

 F. T. D., as an organization and 

 through its individual members, has 

 done some very creditable work along 

 this line. The national );ublicity con- 

 tributions are, however, not coming in 

 nearly as well as they should. In or- 

 der to keep up this great work more 

 activity must come from the yet in- 

 different class among the trade. There 



.1. I'REU .V.M.M.VNN 



is only one good reason why a florist, 

 be he grower, wholesaler or retailer, 

 should not subscribe, or rather invest, 

 in national publicity. That one rea- 

 son is "If he does not expect to pay 

 his pledge when due." 



A condition already existed where 

 the Publicity Committee had to tempo 

 rarily borrow funds against outstand- 

 ing accounts to pay advertising bills 

 promptly. This should not be so, and 

 1 want in closing to admonish all sub- 

 scribers to pay their pledges promptly 

 so the committee can get the benefit 

 of all cash discounts, which amounts 

 to a considerable amount in one sea- 

 son. 



Just as a closing word, I want to ex- 

 press my sincere gratitude to all who 

 have had a part in the great stride our 

 society has made the past year. The 

 credit belongs to no one person, least 

 of all to myself. It is due to the efforts 



H. E. FROMENT 



WholewJe CommiMton Florist 

 Choice Cut Flowers 



New Aildre»8, MS West 2gth St., NEW YORK 

 TelephoneH: 2200, 2201, Madison Squara. 



— WM. P. FORD — 



Wholesale Florist 



107 W. 28th Street, NEW YORK 



Teleplione 6335, Farragut 



Call and Inspect the Best Establishment 



in the Wholesale Flower District. 



WALTER F. SHERIDAN 



Wholeisai*. Commission lipaifi in 



CHOICE CUT FLOWERSI 



133 Wcw* '.8th Street New ?orli 



TeleS'toEKfr—ieSS-SSSS Madigt m gqa a uis 



E.G.HILLCO. 



Wholesale Florists 



Please mention Borttonltnre when writins. 



RCED (Sl KCLLER 



122 West 25th St., New York 



Florists' Supplies 



We manufa^-tare all our 



ma Disieas, Baskets, Win Work & Novelties 



and are ile.ilers lu 



Decorative Glassware, Growers and 



Florists' Beanisltes 



THE KERVAN CO 



Fresh Cut Decorative Evergreens 

 Highest Standard of Quality. Largest 

 Stock in America. Write for Illustrated 

 Catalog of Greens and Florists' Supplies 



119 W. 28th St., - - NEW YORK 



WILLIAM H. KUEBLEK 



Brooklyn'* Foramost and Beit 



(VHOLESALE COMMISSION HOUSE 



«, first Claaa Mark.- ►.. *' ; UT *l.i»W^Jl§ 



5 Willonghby St BrooldyB. 1, f 

 WE WANT MORE SHIPPERS 



We have a numerous clientage of New 

 York Cltv buyers and the demand exceeds 

 our supply. This Is especially true of 

 Roses. We have every facility and abund- 

 ant means and best returns are assured 

 for stock consigned to us. 



Address Your Shipments to 



INITED CUT FT/OWER CO., INC. 



Ill W. 28th St., New York 



D. J. Pappas, Pre*. 



FRANK J. REYNOLDS GO. 



Wholesale Florists 



Boston Co-operative Flower Market 



260 DETTONSHIRE STBEET 



BOSTON, MASS. 



