k; 



HORTICULTURE 



January 



1920 



of the various committees, the admin- 

 istration office, the earnest co-opera- 

 tion of our affiliated societies, and the 

 liberal space given to the work by the 

 trade press. 



Gentlemen. I thank you one and all 

 from the bottom of my heart for the 

 service you have rendered our beloved 

 society, and for the privilege T have 

 had in having a part with you in mov- 

 ing the grand old S. A. F. & O. H. just 

 a step onward. Now let us all unite 

 in joining heart and hand with the 

 new administration towards a greater 

 goal and higher Ideals. 



Sincerely yours. 



.T. Fbkd Aji%r.\\x. 

 Retiring President. 



SEC. YOUNG'S NEW YEAR 

 IV1ESSAGE 

 To the Members of the S. A. F. and 

 O. H.: 



My hearty wishes for a most happy 

 and prosperous New Year are extend- 

 ■ed to every member of the society. My 

 personal thanks to a large number are 

 also gratefully extended for their lib- 

 eral support given to the secretary's 

 office In its work during the year just 

 closed. 



The society may be congratulated 

 upon entering its thirty-sixth year un- 

 der most favorable conditions. The 

 growth in membership in 1919 was 

 rather remarkable In comparison with 

 the growth of former years, especially 

 when we consider the fact that gen- 

 eral business conditions were going 

 through a period of reconstruction 

 Most notable has been the large in- 

 flux of life members, nearly 800 being 

 the total for the year. 



Prominent in the work we shall be 

 called upon to do in 1920 will be the 

 continuation of the Publicity Cam- 

 paign. While little more than half of 

 the $100,000 fund which our Publicity 

 Committee believed it possible to 

 raise last year materialized, every dol- 

 lar was expended, to advantage, and 

 a marvelous amount of publicity re- 

 sulted. With conditions vastly better, 

 the fund for this year should be easily 

 raised. The campaign has resulted 

 in a vast amount of benefit to the 

 ■whole trade, and the value of our slo- 

 gan "Say It With Flowers," for pub- 

 licity purposes, Is estimated at mil- 

 lions of dollars. We should be untir- 

 ing in our efforts to cash In on this 

 value during the year. 



For the first time the society has 

 a vice-president in every state in the 

 union, and In the territory of Alaska; 

 there are vice-presidents also In most 

 of the Canadian privinces. and In 

 Cuba. Through these appointments the 

 society has both national and Inter- 



J. A. BUDLONG 



184 North Wabash Avenue, CHICAGO 



Wholesale Growers of Cut Flowers 



ROSES, CARNATIONS 



AND ALL OTHER SEASONABLE STOCK 



Shipping orders have moit careful attention always 



FUTTERMAN BROS. 



Wholesale Florists, 102W.28th St. New York 



The Uiulit People to Doal with Phone Watkins 9761-159 Consi^-nmeiits .solicited. 



B. A. SNYDER CO. ^^,tr/- 

 Hardy Cut Evergreens, Cut Flowers and Florists Supplies 



21-25 Otis Street, BOSTON, MASS. 



Telephone Fort Hill 1083-1084-1085 



William F. Kastinq Co. 



568^570 WASHINGTON STREET • BUFFALO, N. Y. 



New England Florist Supply Co. 



276 Devonshire Street, 



BOSTON, MASS. 



Telephones. Fort Hill, 3469 and 3135 



Would like to handle consignments from growers of good 

 Snapdragon and novelties. 



HERMAN WEISS, Wholesale Florist 



130 West 28th Street, New York City 



The House for Quality and Service 



ZECH & MANN 



tSf^We are Wholesale Florists Doing 

 a Strictly Wholesale Businese 



30 Eait Raodolph Street, ClfiCAGO 



IMICHIGAN CUT FLOWER 

 EXCHANGE, Inc. 



WHOLESALE COMMISSION FLORISTS 

 Hardy Fancy Fern Our Speciahy 



264 RANDOLPH ST. DETROIT, MCH. 



Little Ads. That Bring 

 Big Returns 



Little Adta. in oar Classified Buyeri' Dlre<<- 

 tory hiring big returns to both adTertlser 

 Anything wanted by florists, rardenerm, 

 park and cemetery superintendents, etc 

 can be sold through this medlam. 

 Don't fail to read orer these Ads. In vmtm 

 Usue and yon may find one or mor* tJhs* 

 vtJC rroT» profitable to y**- 



