January 10, 1920 



H R T J C U L T U 1? E 



37 



THE 

 BOILER OF 



Unequalled Fuel Economy 



Kroe«otaell Boilers, the bent hy tMt kUMa 

 187S. Forty yean' ext«rl«nee. 



THE QUAJLITT PIxACE OF BOSTON 



Regarding til* Kroescbell, It Is the 

 best we bave ever had and tatlsfac- 

 tory beyond oar expectations. It beati 

 np especially qnick and has saved ns 

 considerably already Id the price of 

 foel. When we are In need of another 

 boiler we wlU kIts the Kroescbell the 

 first consideration. 



(Signed) WM. W. BDOAB CO.. 



WAVBRLRT, MASS. 



When You Buy —Get a Kroesctiell 



(,016.286 «]. ft. of (la«s was equipped wltk 

 Kroescbell Boilers durlnc tb* JTMU- of Ul*. 



Kroesciieli Bros. Co., 



M« W. Brie St. 

 OBICAOO 



OHIO'S OKUSB&ATBD CSCIaAHJOI 

 SFBOIAUIST 



After OBlns your No. 12 Kroescbell 

 Holier I came to the conclusion tliat 

 had I to Install more boilers it would 

 be the Kroescbell and no other. It 

 really Is a pleasure to beat, ne trouble 

 to get the desired heat In a very short 

 time. 



(Signed) CHRIST. WINTBBICH, 

 DBFIANCB, OHIO. 



grade, when it arrives at a busy flower 

 store. 



The methods of wrapping outlined 

 could also be used in shipping bulb- 

 ous stock and possibly carnation, 

 antirrhinum and other blooms. All 

 flowers should be carefully wrapped in 

 oil paper before being placed in the 

 shipping cases and plenty of crushed 

 ice used during the summer months. 



Express messengers on the trains 

 should be notified as to the best meth- 

 ods of handling these cases while in 

 transit, to protect the boxes from be- 

 ing carried on end or from being 

 placed in close contact with steam 

 pipes. 



If these methods are carefully car- 

 ried out, flowers should arrive in good 

 condition. — The Canadian Florist. 



SAY IT WITH FLOWERS 



If you have a flower in your gar- 

 den, or if not, a little surplus cash, 

 take a flower or buy a flower and 

 take it to that poor wretch with a 

 gloom of despair, that you- meet. You 

 may brighten his life and you have 

 Said It With Flowers. 



When you want to feel cheery at 

 a special meet of your dearie, put 

 a flower in your buttonhole and carry 

 one to her. That is the way the 

 fellow does who wants to Say It With 

 Flowers. 



Think of the man or girl in the 

 office who has forgotten to spend a 

 few pennies on a buttonhole bou- 

 quet — they are not cheery but weary 

 all the day long. Why did they not 

 Say It With Flowers? 



The one who has done it is the 

 sport of his class, no worry is his for 

 he don't care a fizz for the grumpy 

 old grouch as long as his buttonhole 

 is bright, for he has Said It With 

 Flowers. 



There will be a little song tU the 

 day long to those loving fingers 

 that pinned that sweet bouttonier on 

 the coat in the early morn, the 

 wearer of which is awake to the 

 charm of the donor so sweet Say- 

 ing. It With Flowers. 



Rkh.\^ri) Vincent, Jr. 



Advertising By Florists 



It is encouraging to find that many 

 florists are beginning to realize that 

 advertising is increasing the number 

 of buyers and results in the sale of 

 more flowers is of benefit to the whole 

 trade even though paid for by a sin- 

 gle individual. One result of this has 

 been increased willingness to cooper- 

 ate in a general advertising campaign. 

 After all the benefits of advertising 

 are not a new discovery, although 

 some florists seem to regard them as 

 such. Years ago Gladstone, the great 

 English statesman said: 



"It is only a mint that can make 

 money without advertising." 



Said P. T. Barnum, the showman: 



"The road to fortune is through 

 printer's ink." 



And more recently John Wanamaker 

 wiote: 



' I would as soon do business with- 

 out clerks as without advertising." 



At the same time advertising ap- 

 propriations are often wasted to a 

 large extent because of the unintelli- 

 gent manner in which they are ex- 

 pended. It is sometimes curious to 

 find personal egotism cropping out in 

 an ad. It seems occasionally as 

 thon.gh an advertiser used the oppor- 

 tunity to write the things about him- 

 self which he would like to hear other 

 people say but never does. That sort 

 of thing may tickle the vanity and be 

 worth the money for that reason, yet 

 it may be poor advertising, neverthe- 

 less. 



One of the best advertisements 

 which we have seen recently in a local 

 paper was that of McKenna, the Flor- 

 ist, of Montreal. It occupied only a 

 single column, but in contrast to Mr. 

 O'Brien's advertisement mentioned 

 last week, it suggested flowers the 

 moment the eye caught it. At the 

 ver\- top was the inscription, 



"McKenna's Flower Girl" 

 in good sized type, just below the 

 picture of the young lady holding a 

 great bunch of chrysanthemums. 

 Alongside this picture, also in good- 

 sized script, was the following text: 



"Flowers are a message of cheer- 

 fulness and hope." 



The rest of the advertisement in 

 ordinary type read as follows: 



"Flowers are dispensers of joyful- 

 ness. When they grace the family 

 table they help to dissipate the gloom 

 of workaday troubles and make the 

 meal time more enjoyable. When are 

 you going to get acquainted with our 

 floral offerings? They will certainly 

 please you." 



The remarkably cumulative value of 

 advertising has recently been brought 

 to the writer's attention in a rather in- 

 teresting and somewhat personal way. 

 It may be remembered that some 

 weeks ago a particular advertisement 

 put out by Henry Penn of Boston was 

 criticized in these columns because it 

 did not contain Mr. Penn's name or 

 address but simply the illustration of 

 a pen and some such inscription as 



Boston Floral Supply Co. 



WHOLESALE FLORISTS 



DEALERS IN Q^^ Flowcrs and Evcrgrcens 



We manufacture our own Wax Flowers, Baskets, Wire Frames, and 

 preserve our own Cycas and Foliage right in our own factory. 

 OFFICE, SALESROOMS, SHIPPING DEPT. 



96 Arch Street 



BOSTON, MASS. 



15 OTIS STREET 



Unknown customers kindly ^ve 

 reference or cash with order 



Telephones 

 MAIN 2574-3535 



