43 



HORTICULTURE 



Januai-y 17, 1920 



Henry H. Barrows 



FERN 

 SIPECIALIST 



Write for Prices. 

 H. H. BARROWS, Whitman, Mass. 



CHARLES H. TOTTY 



CHRYSANTHEMUMS 

 IVIADISON, IM. J. 



Nephrolepis Norwood 



Best Crested Fern 



4 inch pots, extra heavy, $85.00 per hnn- 

 dred; 6 inch, $75.00 per hundred. 



ROBERT CRAIG COMPANY. '•b'^P^'^hu, 



Snowk^ Queen ^^rtr\m 



Awarded Certificate of Merit at S. A. 



F. & O. H. New Yorlt Convention. And 



100 other notable kinds. Always ask tor 



SWASTIKA BR AJND C-^NNAS. 



The nOHABP A. nE"! WEST GROVE 

 LkJWESCX). } =n | PENN.,UAA. 



tt^mt tfU. ttm. Aaulae Wl>la», Tlo-PlM. 



W< «r» twitcriitwt tt tkt NurnrynuHl Ftmd 



ORCHIDS 



>Ve irow and (ell nothlnc bat OROHIDB. 

 If jou are In the market for thU eImM •! 

 plants we respectfully •ollolt your iBQulrU* 

 •nd orders. Special Ultl on appUcKtloB. 



LAGER & HURRELL, Summit, N. J* 



HILL'S EVERGREENS 



BEST FOB OVER HALF A CENTtTBY 



Small, medium and large sizes supplied 



Price list now ready 



The D. Hill Nursery Co. 



Everrreen Specialists. lArpest Growers 



In America 



BOX 4U, DCNDBE, II>I>. 



THaHAS J. GREY COMPAMY 



SEEDS, BUI-BS AND IMPI.EMENT8 

 WHOLESALE AND RBTAH. 



Reseleoted Strains In Seeds 



Improved Styles In Implements 



Catalogrue upon Application 



16 So. Market Street 



Burpee's Seeds 



PHILADELPHIA 



BLUE LIST OF WHOLESALE PBI0K8 



MAILiED ONLY TO THOSE WHO PLANT 



FOB FBOFIT 



NATIONAL PUBLICITY CAMPAIGN. 



In the preparation of the list of sub- 

 scribers to the Campaign for 1920. it is 

 found that only about one-eighth of the 

 florists in the country have, so far, 

 realized that it is to their advantage 

 to support this movement to the ex- 

 tent of pledging subscriptions. There 

 is no longer any doubt as to the effica- 

 cy of the campaign — in the fact of 

 the exceptionally large volume of busi- 

 ness accomplished during the recent 

 holidays, there could not be. 



If the Campaign was not the most 

 prominent factor in bringing about 

 this condition, what was? Various 

 features figuring In the volume of the 

 Christmas trade were not mere hap- 

 penings — the unusual demand for flow- 

 ers and plants for gifts, for instance. 

 This can be traced directly to our 

 magazine advertising, which 'empha- 

 sized most strongly the suitability of 

 our products for gifts. 



Our Publicity Committee, of course, 

 take a very broad view of the matter 

 of publicity for the year just opened. 

 The prestige we have gained for our 

 slogan must be kept up. and this can 

 only be done by our further and most 

 persistent effort. We need no longer 

 urge the importance of this, for if it 

 is not now realized to the full it never 

 can be. The public likes the slogan 

 and responds to it readily enough, so 

 that we have the prospect of imme- 

 diate returns for our efforts continu- 

 ally before us. The more we do the 

 greater the returns, and we must not 

 lose sight of this influence, which it 

 is in our power to exert. 



A notable instance of the possibili- 

 ties for popularizing the slogan is 

 found in the Von Tilzer song "Say it 

 With Flowers." which has pleased the 

 public so much that it has become one 

 of the greatest "hits" ever made on 

 the stage. At the big new Capitol 

 Theatre in New York, the largest in 

 the world, the very astute producing 

 director, Ned Wayburn, has taken the 

 song for an especial feature in his 

 season's program covering many 

 weeks, and stages it two or three times 

 daily, with an ensemble of thirty-nine 

 singers, including chorus and ballet. 

 The attendance at each performance 

 averages about six thousand people. 

 very many in the audience coming 

 from distant points, so that it is not 

 merely local publicity. 



A new series of magazine advertise- 

 ments have been prepared covering 



LILIUM FORMOSl'M. 7 to 9 and 9 to 10. 

 LILIl'M MULTIFLOKIM, 7 to 9 and 



M to 10. 

 L ILIUM MULTIFLOBUM GIG.\N- 



TEUM, 7 to 9. 



LILY OF THE VALLEY PIPS 



BEGONIA GR.4CILIS Ll'MINOS.Y 

 I>B.\C.*K>'.V IXDIVIS.* 

 SALVI.Y ZIKKH 

 .SMII.AX SKED 



I'riies oil -Vpplication 



J. M. THORBURN & CO. 



53 Barclay Street 



Through to 54 Park Place 



NEW YORK CITY 



H AIT FOR 



KELWAY'S 



WHOLESALE SEED 



CATALOGUE 



for 1920 



Before placing your order. The 



most favorable prices of the year. 



If not received wire or write. 



KELWAY & SON 



Wholesale Seed Growers 

 LANGPORT ENGLAND 



GIGANTEUM & HARDf LILLIES 



GLADIOLUS CANNAS 



AND OTHER SPRING BULBS 



Write for prices 



AMERICAN BULB CO. 



lis N. Wabash Ave., Chlcaso, HI. 



E. W. FENGAR 



CHRYSANTHEMUMS 



147-187 Linilen Ar*. 

 imTmsTOK. K. a. 



CHRYSANTHEMUM 

 NOVELTIES for 



1920 



Preliminary list now ready. 

 Free by mail. 



ELMER 0. SMITH & CO. 



Adrian, Mich. 



