■January 17, 1920 



HORTICULTURE 



43 



special flower days and special occa- 

 sions for gifts of flowers, and the use 

 of these advertisements in large or 

 small degree depends wholly on the 

 support we are to receive from those 

 most interested— the florists. 



The St. Valentine's -Day advertise- 

 ment is a page, in four colors, to ap- 

 pear in seven national magazines, and 

 it promises to awaken a great deal of 

 otherwise dormant interest in this 

 "People's Festival." The trade should 

 link up with this advertisement by 

 using liberally the poster stamps and 

 posters supplied by our Promotion 

 Bureau, particulars of which ars 

 promptly furnished on application to 

 the Secretary. 



Is our Committee to have the finan- 

 cial support necessary in all this work 

 for the uplift of the trade? Will that 

 large body of florists who have stood 

 aloof from this movement join their 

 more generous brethren in the trade 

 who have sponsered the Campaign in 

 the last two years, and have pledged 

 their support during the present year? 

 Will they help us to take more than a 

 few steps into the "Promised Land" 

 we have sought? 



We do not ask contributions of a 

 size that would "pinch" — merely an 

 equitable support, accompanied by 

 good-will and the desire to partici- 

 pate in work which is for the general 

 good of the trade. "Help us to help 

 you," that is the slogan of the com- 

 mittee, and expresses a whole lot. 

 Will you do it? 



John Young, Secy. 



1170 Broadway, New York. 



A CALL TO ORGANIZE A NATION- 

 AL GROWERS' ASSOCIATION 



Since the Detroit Convention last 

 August I have met and confered with 

 many of our leading Growers of both 

 Plants and Cut flowers. The consen- 

 sus of opinion was in favor of organiz- 

 ing a national flower growers associa- 

 tion. It was also considered that the 

 meeting of the American Carnation 

 Society in Chicago this month would 

 offer an opportune tinle to form a tem- 

 porary organization, and lay plans for 

 a permanent organization, to be per- 

 fected at Cleveland during the S. A. 

 F. and O. H. Convention next August. 



I hereby issue a call for Growers 

 interested to come to Chicago January 

 21st, and 22nd. prepared to help plan 

 a sister organization to the F. T. D. 

 and also another strong asset to the 

 S. A. F. and 0. H. 



It is no use to try here to set forth 

 the necessity for growers to unite for 

 a common cause. Just come to Chi- 

 cago and we believe you will be con- 

 vinced. 



J. Fred Ammann. 



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